General Manager
Golden Valley Trading
Total years of experience :25 years, 4 months
- I have established the company in 2020.
- Golden Valley Trading is an FMCG distribution company.
Achievements:
1- Company brands became well known brands in Qatari market.
2- Company products are available in almost all Qatari hypermarkets.
3- Monthly sales trend is positive.
Needed skills:
Business analysis
Management skills
- Universal Specialty Food Group has purchased Al Hijaz Trading in 2017 and became the sole distributor of Al Hajaz brands.
- I became the Sales and Marketing manager of the group.
- Reporting to the Owner (General Manager).
- Universal group is a sole distributor in Qatar of leading international brands as Bonduelle, Lutosa, Euro Gourmet, Urgasa, Salud, Orvital and many high quality meat products. Beside the sole distribution of Al Hijaz Trading brands.
- Co-operation with suppliers regarding the products development and marketring activities.
- Market development.
- Working at Universal Group gave me a good experience with HORECA market.
Achievements:
1- Sales in retail market has significantly increased.
2- Universal company became a well known company in all market sectors.
Used Skills
1- Business development.
2- Negotiation skills.
3- Sales management.
Al Hijaz Trading is an FMCG distribution company founded in 2013 by me. Company products include dry food products (rice, cans, snacks, pasta, mineral water, Juice), disposables and others. These products are from Europe, India, Middle East, China and Philippine. Al Hijaz is the sole distributor of these products in Qatar.
As a small new company, sales, marketing, purchasing, finance and HR are managed directly by me.
Achievements:
1- In first 2 years, company products became available in all hypermarkets in Qatar.
2- Selling company products at HORECA market.
2- Most of Al Hijaz products are fast moving products and the company brands are well known ones in Qatar. Quickbury sugar free products from Germany, Tosfrit chips from Spain, Al Doha mineral water from Qatar, Khalijia dry food from UAE. Mello marshmallow from Philippine, Al Bustan rice from India, Al Hijaz olive oil from Spain and Al Hijaz cans.
Used skills:
1- Business skills.
2- Management skills.
- Reporting to the owner.
- Al Morouj AlKhadra 'mkf' is a foodstuff distribution company established in Qatar in 2004.
- Company products' include all types of food. Dry food as rice, pasta, sweets, cans and mineral water. Chiller products as cakes. Frozen food as frozen vegetables and frozen meat.
- I joined the company as Business Development Manager in Qatar. My main target was to develop the market and the products of the company. I was able to made a company that serve all market sectors including retail market. To do that I have recruited new employees, coached and trained all of them. I have developed the company products by purchasing and launching new products in the market.
- In June 2011, I have established a new branch of the company in Dubai and I became Business Development Manager of Qatar and UAE. A business plan for UAE market was designed by me and implemented successfully.
- Considering my performance in the first two years, I became the General Manager of the company including the two branches in Qatar and UAE.
Achievements:
1- In 2011 mkf became a well-known company in Qatar.
2- The sales of the company increased significantly in 2010, 2011 and 2012. For example, the average monthly sales of Tannourine spring water increased by 400% in 2012 comparing with 2009.
3- mkf became a distributor of esteemed brands in 2011 and 2012.
4- Developing company private label under the brand name 'Green Fields' for different products.
5- Working with mkf gave me the chance to have good experience in purchasing and dealing with food suppliers around the world.
Used skills:
1- Management skills:
2- Product development.
3- Market development.
4- Negotiation skills.
- Being the General Manager of an international organization like New Horizons Training Center, this gave me an excellent experience in strategic planning, and managing people, operations, sales and all the other departments in the company.
Achievements:
1- Establishing a new branch of an international organization with excellent condition and minimum cost.
2- Among the strong competition in the Jordanian market, we succeeded in the first year to have the following as part of our esteemed clients; Foreign Ministry, Ministry of Information and communication, Arab Bank, Ahli Bank, BLOM Bank, Orange, Umniah, Income and Sales Tax Department, Jordan Petroleum Refinery Company, Miyahona, The General Directorate of Civil Defense.
3- Achieving the objectives of two years contract.
Used skills:
1- Business analysis.
2- Management skills.
- Americana is a leading foodstuff brand in the Middle East.
- Company products include processed meat products and frozen vegetables.
- My responsibilities include stock management, sales management (sales plan, sales analysis, dealing with customers and market development) and marketing management (budget, plan, activities and training merchandising team).
-The job of brand/ market manager gave me a good experience in the various tasks needed to manage a brand.
Achievements:
More than 250% increment in total sales by comparing 2007 with 2001 (2002 vs.2001-12%, 2003 vs. 2002- 27%, 2004 vs. 2003- 22%, 2005 vs. 2004 - 26%, 2006 vs. 2005 - 57%. 2007 vs. 2006 - 30%) whereas the sales trend in the period 1999 to 2001 shows 2% increment only.
Used skills:
Brand Management.
- Company products include dairy and processed meat products.
- Reporting to the General Manager.
- Planning and organizing skills that I gained from my educational background helped me to deal with dairy products successfully. Good planning for sales and well organizing of sales team were the main reasons to achieve sales target and avoid products' expiry problems.
- Opening new markets by dealing with new customers people was one of my concerns. I have succeeded to sell our products to different new customers.
- Other duties include sales analysis, marketing activities and studies regarding existing products.
- Reprsenting the company in the meetings of UAE Diary companies.
Achievements:
1- Successfully re-launched company products at RAK, Fujaira, Ajman, Sharja and Dubai after five months of no production.
2-Selling full capacity production of the company.
Used skills:
1- Business development.
2- Negotiation skills.
3- Leadership.
- The company produces processed nuts, snacks and distributes different types of dry food.
- Reporting to the General Manager.
- Directing the marketing team (includong Merchandising Team), yearly marketing plan (strategies and activities to target different market segments) and evaluating marketing campaigns were my main responsibilities.
- Other duties include market analysis to determine customer needs and sales potentials and coordination with sales department in the implementation of sales plan.
- A team work with the graphic designer to have a distinguished brand image and attractive packaging designs gave me a good experience in various functions related to graphic designs and packaging.
Achievements:
1- Successful launching of new lines of products (Arabian mixed-nuts, Super mixed-nuts, Sunflower seeds, Egyptian seeds and others).
2- Distinguished image of BEST in Gulf region.
Used skills:
Marketing management.
Teaching Management Courses.
MBA - Master of Business Administration Dissertation Title: The Consumption of Ready Meals, 'A Study of Consumer Choice in Cardiff, UK'. Marketing, Management and Finance Courses
M.Sc. , Statistics
B.Sc. , Statistics & Computer Science
Scientific
