Regional Manager - West Africa
Super-Max World (Wesley International Ltd)
Total years of experience :26 years, 8 months
• Responsible for achievement of West Africa Sales Volume and Revenue Targets, in line with Business Plan Objectives.
• Develops and Executes Annual Plans and Sales Forecasts for West Africa in line with Business strategy.
• Manages Career development, coaching and training of country managers & entire West Africa regional team
• Prepare, monitor and control the Annual Business Development Budget in line with Business Plan
• Participate in the decision making process - propose strategy, monitor progress, own implementation of actions arising.
- P & L Management
• Analyze sales statistics and market data to help the team determine customer needs/ preferences, sales volume potential, inventory requirements, product pricing and delivery schedules that will meet company goals.
Head of Sales Capability (Field Sales, Distributor Development, Customer Marketing, Key Accounts)
National Sales Manager - Can SKUs (October 2011 - January 2012) - Secondment
• Led sales of can SKUs nationally- Guinness, Harp, Smirnoff...achieved 26% volume increase versus year ago.
• Led implementation of customer marketing initiatives nationally for can SKUs.
• Supports development of sales strategy for Diageo Nigeria (2011 and 2012)
• Leads (with the DSM) divisional sales strategy sessions; Outcome is divisional sales strategy
• Responsible for training and coaching of 1000+ strong sales force nationally
• Coordinates national field sales coaching agenda via divisional sales / distributor management capability managers.
• Owns the objective of building a commercially strong sales team for Diageo Nigeria.
National Distribution Manager
• Managed BAT distributor national sales team - sales, distribution, training and people development
• Drove sales, distribution, visibility, pricing and coverage via distributor sales team
• Managed implementation of BAT’s national distribution plan; 13% volume growth.
Route-To-Market Manager (Sub Sahara Africa Sales and Distribution); Kenya
• Development and implementation of Kenya Route-To-Market Model - Sales / Trade Marketing & Distribution Processes, Territory Delineation, Distributor Selection, Route Planning, Trading Terms etc.
Area Sales Manager
• Led area sales and trade marketing team. 22% volume growth in 18months.
• Managed the career, training and development of a team of Sales and Trade Marketing Representatives
• Developed and implemented area trade marketing plan in line with the national trade marketing plan.
• Flawless implementation of area marketing and promotion programmes leading to consistent volume growth
Regional Sales Training Manager / Marketing Skill Development Manager; Nigeria
• Established & identified learning and development requirements for BAT sales and trade marketing organisation.
• Led the implementation of training and development programmes e.g. Field Managers Development Program
Key Account Officer - Corporate Sales
• Led a team in the launch of GSM services in Nigeria; Achieved 60% market share of territory in 12 months.
• Direct sales of mobile Phones and GSM solutions to corporate accounts.
Key Account Manager; Retail Sales and Distributor Business Development
• Primary responsibility of building market share and growing profit - 130% growth in volume in 18 months.
• Managed sales team in North East Nigeria; delivered overwhelming sales fundamentals versus competition.
• New brand introduction - Led the successful launch of Ariel, Always, Heads&Shoulders in Nigeria and Ghana
• Pioneered a bike selling program that delivered market leadership for P&G key brands in my region.
• Managed key distributor business processes - sales, recruitment and training...