Senior Marketing & Sales Specialist
debbas group
Total years of experience :17 years, 9 Months
• Marketed the company throughout the local market
• Conducted researches and analyses on market size, trends, prices and competition
• Set pricing strategies for different products (mainly fast moving electronics products and home appliances)
• Prepared sales proposals and negotiated purchase agreement
• Monitored sales volume and prices and prepared promotions in order to boost the sales
• Launched new products in the market
• Maintained good relations with the dealers and conducted periodical meetings
• Managed product display in all retail shops
• Prepared sales forecast
• Set marketing plan and budget
• Spear-headed negotiations with key suppliers which led to securing optimal prices
• Conducted regional market research and identified growth opportunities
• Supervised the process of the rebranding of regional branches along with all related applications including products
• Launched several e-marketing campaigns
• Coordinated advertising campaigns with Saatchi
• Implemented projects with media, and web development agencies
• Measured changes and impact of marketing activities in all segments of the market in which the company operates in
• Participated actively in the development of the yearly marketing plan & created marketing strategies and schemes
• Developed corporate communication tools including brochures, corporate catalogue, indoor / outdoor visuals and press releases
• Designed and Developed press kits and media guidelines
• Supervised in-house agency handling designs of print materials and BTL advertising
• Prepared Policies & Procedures related to marketing activities
• Planned & organized several sponsorships, i.e. a gold package in “Les Jeux de la Francophonie”
• Negotiated business contracts with different agents
• Prospected the African telecommunication markets for the expansion of R.A.S into new markets
• Linked the American suppliers with R.A.S. agents
• Conducted customer satisfaction surveys
• Consolidated and prepared orders
• Assisted with the external correspondence of the chairman
• Handled personnel accommodation locally and abroad
• Translated documents from English into Arabic
Expected graduation date if on June 2012