Software Engineer / Web Developer
Self
Total years of experience :23 years, 6 Months
As a freelance consultant I am providing web based solutions to companies around the world. I also provide data scraping and automation solutions. Visit my website http://adnansiddiqi.me to know details
To oversee different operations related to enterprise application development.
2010 - 2011, Project Lead, TradeKey Private Limited
Tradekey Twitter Project (TTP)
• Designed and developed an auto tweeting utility that gave exposure to buyers and sellers in social media.
• Implemented in PHP with the help of Twitter's REST API for oAuth and tweets.
• Increased the social engagement by 50%-70%.
• Increased sales by 10%.
Categories Restructuring
• Implemented utility parsers in PHP to map millions of sellers and buyers records into various new categories
accurately which not only helped to increase site traffic by 10% but also helped to index 20% more pages in
Google.
• Received the Appreciation Certificate from the CEO.
Asynchronous Posting module
• Wrote a module in PHP that helped to decrease the delay of posting sell offers and product information for
China based members from 22 seconds to 2 seconds by offloading all database operations without using any
external asynchronous utility like Thrift or Message Queues. The module later used by other developers to implement other sections of the site.
2008 - 2009, Senior Software Engineer TradeKey Private Limited
Tradeshows
• Revamped the entire back-end/front-end structure of Tradeshows section that helped to increase the traffic from 1500 visits/day to 5000 visits/day.
• Wrote various new .htaccess rulers to cater newly added sections.
• Meeting with stakeholders to acquire SEO and business knowledge and transform into the system
accordingly.
OpenX Ad Server
• Proposed, customized and implemented OpenX Ad server that made entire Ad Booking system robust and increased Ad revenue by 70%.
CRM
• Developed team management module for in-house CRM system in PHP that helped managers to assign
members and keep track of their performance by using comprehensive dashboards and reports.
• Developed Service delivery module that replaced Excel based system for the Service Delivery Department.
TradeKey Community
• Design and developed different admin and front-end section of the application that provided a gateway to members to interact with each other as well as customer support.
2007 - 2008, Senior Software Engineer, Uffaq Technologies
Data Migration Solution (DMS)
• Developed the customized FileNET Capture Application in VB.NET and MSSQL Server2000 that enhanced the basic functionality by adding role management system to have a complete control in different phases.
2005 - 2007, Application Programmer, Cybernet Internet Services Private Limited
Time Management System (TMS)
• Conceptualized and developed the comprehensive AJAX based access control system in JSP/Beans and
Oracle for in-house system that provided micro level management to each section.
• Self initiated and implemented IBM Sametime Messenger API to provide instant notification to managers.
2003 - 2005, IT Officer, Bank Alfalah Limited
• Developer various SWIFT based parsers to parse MT messages that replaced email based communication to send Message files.
Personal Projects
• MySql2Json: A PHP Class to convert MySQL resultset into JSON. It got 3rd prize in phpclasses.org's
Innovation award and featured on AJAXian (http://ajaxian.com/archives/php-based-mysql-to-json- converter)
• MSN Quran Bot: Developed a NT based service in C# by using MSN API that was hooked with particular
MSN ID. The user had to write specific command to look up particular Quran verses. The application got
quite popular and was getting 20K queries/day.
Worked as an individual to conceptualize, designed and implemented an e-commerce portal of a Jewelry company.
- worked on different portal modules as a junior modules and implemented different sections of portal in Coldfusion and PostegreSQL server.
- Online Karachi Stock Exchange graph generation in GIF formation by using XML feeds.
