PRADEEP MEHRA, CEO

PRADEEP MEHRA

CEO

Angel international Inc.

Location
India
Education
Master's degree, International Business Management
Experience
42 years, 7 months

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Work Experience

Total years of experience :42 years, 7 months

CEO at Angel international Inc.
  • India - Delhi
  • My current job since August 1981

CORE COMPETENCIES
 Leading strategic marketing initiatives slated to drive product line profitability & revitalize revenue opportunities .
 Pioneering quantitative marketing initiatives to marketing strategy utilizing impact forecasts, demographics, analytics, segmentation, product development, cost reduction & project management.
 Formulating key components of new marketing function, directing strategies around performance management & key analytics.
 Addressing competition through data tracking & creating plans to support competitive intelligence.
 Recruiting, hiring & motivating teams, developing expansion & strategic plans projected to turn around company results & create momentum.
 Growing business by developing relationships, coaching teams to achieve revenue increases & implementing operations improvements.
 Producing smoothly running business channels through coordination with operations; creating efficiencies in processing through emphasis on quality & follow up.
 Observing, receiving, and otherwise obtaining information from relevant sources. Establishing corporate strategies for achievement of top-line & bottom-line targets.
 Establishing long-range objectives and specifying the strategies and actions to achieve them.
 Solid multi support functions expertise as BD/GM/CEO, combining “hands-on” operational and strong strategic skills.

Work Experience

May’91 - till date Proprietor Angel International Inc. ( in cooperation with Sotafi. S.V., France)

 Developing an organization from start-up stage.
 Profit Center management with strong entrepreneurial skills, Team builder and good motivator.
 Managing Manufacturing and Merchandising Business of Lifestyle Products including Apparel, Accessories, Home Textiles, Furniture and Handicrafts, Engineering components and Commodity items.
 Coordinating and developing with International partners on policies and strategies for improving sales,
product pricing and markdown strategies.
 Product line development & participation at prestigious Trade Shows & Market Weeks abroad to develop new markets, demonstrate product features to generate business from Large Department & Retail Stores.
 Developing Brand, Positioning & Managing.
 Close contacts with Buyers of Major Importers, Projects, Retail Stores in USA, Europe & Middle East.
 Strong on Sourcing, evaluating and developing vendors.
 Leading and Managing a team of Merchandisers and buyers to high performance levels.
 Strong on Technical aspects of Manufacturing, Sourcing and Inspection procedures.
 Planning on strategies for packaging, per-packs and size balancing.
 Monitoring seasonal sales plans and intake budgets both by country and by factory.
 Strong on developing and implementing MIS and ERP and for optimum efficiency.
 Experience gained in multiple retail environments, including Cross segment retail.
 Cross distribution channels experience, combining B2C store retailing + B2B
 Strong multi-country / multi-region manufacturing & retail experience.
 Co-ordination with National & International Financial Institutions, Banks for meeting finance requirements.
 Good knowledge of Product / Country-wise Documentation, Logistics, Multi-Modal modes of freight movement .
Significant Contributions:
 Preparing & auditing the project reports for seeking business finance from Banks & Financial Institutions.
 Developing & implementing the Company MIS & overseeing exports to International Retail Chains in USA, Europe, Canada.
 Setting up & managing the company warehouse in USA & Canada, handling the overseas office in Russia, managing the Production Center / Factory in Srilanka.

NETWORKING & CORPORATE INTERFACE

Education

Master's degree, International Business Management
  • at Indian Institute of Foreign Trade
  • December 1996

Languages

English
Expert

Memberships

Federation of Indian Chamber of Commerce & Industry
  • Participation & organizing International trade Missions
  • May 1995

Hobbies

  • Mountaineering, Reading, Social Networking, Cooking.
    Mountaineering : I have climbed till Kanchenjunga base camp - 18000ft. Social Networking : The easiest method of reaching world, learning their values & insecurities. Cooking : Enjoy instant appreciation or learn to face criticism where innovation can be instantly evolved and practiced for improvement.