Qasim Masud Amin, Principal UX Consultant

Qasim Masud Amin

Principal UX Consultant

Zones LLC

Lieu
Pakistan - Lahore
Éducation
Baccalauréat, Multimedia / Graphics Design
Expérience
17 years, 1 Mois

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Expériences professionnelles

Total des années d'expérience :17 years, 1 Mois

Principal UX Consultant à Zones LLC
  • Pakistan - Lahore
  • Je travaille ici depuis mars 2022

Spearheading pioneering UX design initiatives by applying Design Thinking methodologies to address complex business and user challenges.
Leading cross-functional teams, offering expert UX leadership and consultancy to ensure the development of cohesive, user-focused solutions.
Collaborating closely with CX research teams to strengthen the foundation of user-centered design by gaining deep insights into user needs.
Focusing on end-to-end customer experiences with an emphasis on inclusivity and accessibility for diverse user demographics.
Conducting a wide range of activities, including ideation sessions, persona development, meticulous customer journey mapping, wireframing, prototyping, and detailed design refinement to drive UX excellence.

Principal User Experience Designer à Systems Ltd
  • Pakistan - Lahore
  • octobre 2017 à mars 2023

Spearheaded UX design using Design Thinking to solve complex business and user problems.
Led cross-functional teams, providing UX leadership and consultancy.
Collaborated with CX research teams to enhance user-centered design.
Developed end-to-end customer experiences with a focus on inclusivity.
Conducted ideation, persona creation, customer journey mapping, wireframing, prototyping, and detailed design.

Projects:-
Enterprise Proposal Management Portal - Descon
Retail Enterprise Portal - Visionet,
Digital Event Management Portal - Freeman
Digital Enterprise Portals - MFRM
Enterprise Portals - RTA
Bank Account Registration - Allied Bank,
Enterprise Portal - Northern National Gas
Product Design - Aquity Spark
Enterprise App - Sciensus
Creative Portal and App - mContent
Digital Enterprise Portal - Etisalat
Agent Enterprise Portal - IGI
Telenor Website
KUIU Website

Sr. UX Design Lead à INTECH Process Automation
  • Pakistan - Lahore
  • août 2014 à septembre 2017

As a Senior Lead Designer at Intech Process Automation, my role has been pivotal in driving project success and user satisfaction. I've contributed significantly across collaborative app design, creative expertise, data visualization, promotional material creation, event promotions, and strategic UI/UX design. This encompassed tasks like working closely with software engineering teams to ensure seamless user experiences, excelling in branding and promotional campaigns to enhance market presence, designing intuitive dashboards for enhanced data visualization, and actively contributing to event promotions to elevate corporate branding. Additionally, my strategic UI/UX designs consistently aligned with business objectives and user needs, emphasizing user-centric principles for optimal experiences. My expertise further extends to corporate identity development, comprehensive information design, compelling advertisements, product identity, versatile illustrations, and custom graphics for clothing items, all aimed at enhancing brand visibility and engagement..

Projects;
Corporate Identity
Information
Advertisements
Product Identity
ICT-Conference (2013),
Intech Marketing Collateral,
INTECH Alarms Management System,
Enterprise Portal,
Baseera - PDO-Oman

Web Designer / UX à MaavraTech
  • Pakistan - Lahore
  • novembre 2013 à août 2014

In my capacity as a User Experience Designer at Maavra Technologies, I've spearheaded collaboration with stakeholders, orchestrating insightful workshops to drive design decisions. My focus spans web and mobile platforms, underpinned by robust user research and testing methodologies.

Engaging stakeholders, I ensure alignment between design solutions and their overarching vision. Partnering with the technical director, I contribute to strategic website planning, emphasizing technical feasibility and company direction.

Collaborating closely with developers, I translate designs into seamless implementations, prioritizing responsive design and cross-browser compatibility. My design ethos integrates current industry trends, ensuring adherence to the highest standards.

Through steadfast dedication to stakeholder collaboration and user-centric design principles, I've consistently delivered impactful outcomes throughout my career.

Art Teacher à Beaconhouse School System
  • Pakistan - Lahore
  • août 2013 à août 2014

During my stay at Beaconhouse group, I developed the ability and talent to work to a tight schedule of events, with significant artistic involvement necessary for each event. Create an effective art program that promotes learning and enables pupils to explore their creative potential. Manage and organize graphics design projects from conception to conclusion. Build, motivate, and guide design and manufacturing with efficiency.
Produced, Coordinated and Designed props and set for a play “The Giving Tree”

Art Teacher / Creative Designer à Aitchison College
  • Pakistan - Lahore
  • août 2010 à juin 2013

My innate talent for illustration was honed while teaching students at Aitchison, along with an understanding of expression techniques. I have created a safe, happy and achievement-oriented learning environment. Through art clubs, lunch buddy programs, after-school tutoring, and participation in school activities and programs, we were able to foster meaningful relationships for our children’s development. Assessments have been developed and applied to monitor progress towards artistic standards and academic goals.
Projects; 3 English Plays, 3 Urdu Plays, “125 years celebrations” of the institution.

Creative Designer à Channel 7 Advertising
  • Pakistan - Lahore
  • avril 2010 à août 2010

Creative vision and design for branding, marketing and sales materials, and promotional programs. Managing the product design throughout the project life cycle, as well as obtaining and prioritizing product and customer needs. Exercising autonomous judgment and discretion in overall project management by prioritizing, planning, and tracking development project progress.
Projects; Al Hamrah Art Council, FBR Tax Awareness, Dr. Jiggar

Graphics Designer Lead / Animator à A.Q.Interactive
  • Pakistan - Lahore
  • mars 2008 à mai 2010

High-end, effective visual design guides for branding, collateral & sales material, etc. Translates ideas and concepts into visualizations for web, multimedia, print, interactive and functional design specifications. Managed orders and maintained direct liaison with clients. Efficiently processed orders, invoices, while maintaining account information and monitoring as well as reconciling account discrepancies. Worked to achieve operational targets and has an impact on the overall achievement of results for the team. Designing and producing 2D/3D animations and environmental visualizations.

Animator/Designer à Dimentions International
  • Pakistan - Lahore
  • mars 2007 à mars 2008

Designing and visualization of 2D/3D environments for animation projects and 3D animation for mega city development projects. Conceptualize and design branding material such as logo, typology, marketing collateral, banners, flyers, posters, packaging, etc. for corporations and artists alike. Coordinated and managed the team in designing, visualizing, storyboarding, 3D models and rigging several characters, bringing them life for an animation project.
Projects; Hadi, Gourmet, Bin Sadiq, Infinity Engineering

Éducation

Baccalauréat, Multimedia / Graphics Design
  • à Oriental College
  • décembre 2006

The Multimedia & Design Course prepares you to make a career in graphics, web designing, print and publishing. Multimedia design course trains you to raise the ones level of understanding how images, words, symbols, and letters can be used as effective means of communication and portray the right message through production, visualization and simulation, authoring, animation and game design etc.

Specialties & Skills

Graphic Design
Pre visualization
User Profiling
User centered Design
User Experience
Adobe Premier Pro
Adobe Illustrator
Model Making
Autodesk 3Ds Max
Adobe Photoshop
web design
multimedia
photography
logo design
SketchApp
Microsoft Office 365
Adobe InDesign
user experience
prototyping
user interface design
user centered design
usability design
wire framing
usability testing
UX Research
Adobe XD

Langues

Anglais
Expert
Urdu
Expert