Total Years of Experience: 15 Years, 10 Months
May 2017
To Present
Content Marketing specialist
at HTC
Location :
United Arab Emirates - Dubai
• Plan, project manage and deliver cost effective and high caliber marketing communications
• Ensure all activity builds a consistent brand, communications and advertising identity that adheres to guidelines, while addressing brand and tactical campaign objectives set with agreed KPI's.
• Handling all social media copywriting & e-commerce and proofreading all press releases and PR communications
• Aligning with business managers on go-to-market strategies for new product introductions
• Liaising with distributors and retailers in the region to plan and execute marketing activities based on HTC objectives, distributor objectives and market dynamics
• Working with PR and event management agencies to run product launches and PR events as well as channel events.
• Guiding & leading the creative content team in the correct direction to ensure their performance and work output is to the highest standards and delivered on time consistently
• Ensure all activity builds a consistent brand, communications and advertising identity that adheres to guidelines, while addressing brand and tactical campaign objectives set with agreed KPI's.
• Handling all social media copywriting & e-commerce and proofreading all press releases and PR communications
• Aligning with business managers on go-to-market strategies for new product introductions
• Liaising with distributors and retailers in the region to plan and execute marketing activities based on HTC objectives, distributor objectives and market dynamics
• Working with PR and event management agencies to run product launches and PR events as well as channel events.
• Guiding & leading the creative content team in the correct direction to ensure their performance and work output is to the highest standards and delivered on time consistently
February 2014
To April 2017
Creative Art Director
at WILLIAMS LEA TAG (Tag Worldwide)
Location :
United Arab Emirates - Dubai
• Handling top clients such as HTC | Jaguar Land Rover | Regus
• Art Directing | ATL | BTL
• Preparing and executing pitch presentations
• Cross check all designs against the guidelines for global clients
• Work closely with account managers to schedule and monitor all projects
• Quality Check all Arabic creatives & key visuals as well as proof reading & copywriting
• Art Directing | ATL | BTL
• Preparing and executing pitch presentations
• Cross check all designs against the guidelines for global clients
• Work closely with account managers to schedule and monitor all projects
• Quality Check all Arabic creatives & key visuals as well as proof reading & copywriting
January 2012
To September 2013
Packaging Design & Art Specialist
at NOUVELLE PERFUMERY GANDOUR
Location :
Ivory Coast
• Creating & developing cosmetics packaging designs
• Working closely with models for new launch products
• Conduct & direct all photo shooting sessions
• Working with 3D animators team on all new product containers & shape
• Directing social media videos for new cosmetics products
• Working closely with models for new launch products
• Conduct & direct all photo shooting sessions
• Working with 3D animators team on all new product containers & shape
• Directing social media videos for new cosmetics products
July 2008
To May 2011
Senior Graphic Designer, Packaging Design Specialist
at Accent marketing & consultancy
Location :
Palestine - West Bank
• Work within a team to provide professional recommendations for creative advertising
• Define design criteria; develop concept & direction; propose, create art & photography.
• Create & develop media using digital art & photographic techniques
• Responsible for print & pre-press service specifications, purchasing, approvals & QC.
• Select and purchase graphic & photographic supplies
• Define design criteria; develop concept & direction; propose, create art & photography.
• Create & develop media using digital art & photographic techniques
• Responsible for print & pre-press service specifications, purchasing, approvals & QC.
• Select and purchase graphic & photographic supplies
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