PR& Communication Manager
Benchmark Middle East
Total years of experience :17 years, 3 Months
Government Relations
• Handling all Government relations with DHA (Dubai Health Authority)
1. Responsible for creating, implementing and measuring the success of:
• a comprehensive marketing, communications and public relations program that will enhance the organization’s image and position within the marketplace and the general public, and facilitate internal and external communications
2. Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the organization, and assure communication of image and position to all constituencies, both internal and external.
3. Responsible for editorial direction, design, production and distribution of all Organization publications.
4. Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.
5. Act as the Organization’s representative with the media
6. Leads projects as assigned, such as cause-related marketing and special events
Planning and budgeting
1. Responsible for the achievement of marketing/communications/public relations mission, goals. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the Managing Director.
2. Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.
Organizational strategy
1. Work with Managing Director to:
Develop and maintain a strategic perspectivebased on marketplace and constituent needs and satisfaction -- in organizational direction, program and services, and decision-making; and, ensure the overall health and vitality of the Organization.
2. Help make sure that the Organization’s philosophy, mission and vision are pertinent and practiced throughout the organization.
3. Develop and coordinate means to seek regular input from the Organization’s key constituencies regarding the quality of programs and services and the Organization’s relevance.
4. Help formulate and administer policies to ensure the integrity of the Organization.
5. Act as an internal consultant to bring attention and solutions to institutional priorities
• Initiated groundbreaking PR campaign for GB Auto, which secured 50% additional public interest compared against earlier efforts
• Developed and implemented PR strategies that improved public engagement through strategic messaging
• Conceptualized and implemented Hyundai Loves You which managed to enhance public perception by 60%
• Managed online and advertising budgets up to 20 million EGP
• Identified customer reach through market knowledge and analysis
• Researched, implemented, and tracked PR & advertising efforts
• Expanded product and company recognition in the national press to support the sales and marketing teams
• Defined PR strategy and vision
• Organized public events to increase product awareness
• Developed and implemented more than 10 PR plans through the year
• Established and maintained strong relation with media
• Senior Technical Writer, ITWORX, Dubai, UAE, March 2012- June 2013
Job Description:
• Responsible for generating content for Abu Dhabi Education Council 's Portal
• Responsible for writing user guides and training materials for portals and applications
• Responsible for generating educational videos by Adobe Captivate 6
• Responsible for translating Localization Terms
• Responsible for conducting training about the application and software during adoption
• Excellent knowledge of SharePoint
• Understand complex web, iOS, and desktop apps
• Familiar with documenting functional requirements with use cases
• Familiar with documenting app interaction workflow and UI.
• Have experience with cloud-based document sharing.
• Have excellent composition and grammar skills.
• Detail-oriented.
• Understands the app life cycle.
• Able to manage schedules, reviews, and approval processes of documentation.
• ADEC
• DED
• DEDC
• Etihad Airways
• Qtel
• Etisalat
• CLG
• SmartAuthor
• Recognized for inventing an application that aims at assisting Arabic Kids in cherishing their true wealth, which is the Arabic language. The application idea and scenario was created by me and its name is عربي في عالم الكلمات
https://itunes.apple.com/us/app/fun2learn-arabic/id818521260?mt=8
• Recognized by ITWROX for enhancing the quality of educational videos generated
• Recognized by ITWORX for using best practices in blending creativity with technical development
• Public Relations Supervisor & English/Arabic Copywriter, Travco Group, Cairo, Egypt, January 08 - March 012
Job Description:
- Responsible for writing content for websites, brochures, flyers, press releases, magazine editorials, and the newsletter for all companies that fall under the Travco Group umbrella, including all international offices.
- Organizing press conferences and preparing materials for exhibition and tradeshow.
- Planning and executing the company's online coverage.
- Responsible for the company's advertorial and editorial coverage.
- Involved in any marketing campaign organized for all companies.
- Preparing materials for printed and digital ads.
Companies included: - Travco Properties
- Travco Travel
- Travcotels
- Jaz Hotels, Resorts & Cruises
- Steigenberger Hotels AG
- Air Arabia Egypt
- Tiffany & Co.
• Public Relations coordinator & English Editor, Global Village Product, Cairo, Egypt, January 07 - January 08
Job Description: - Translating manuals, brochures, pamphlets and other company and client-related material.
- Editing and proofreading all company and client printed material.
1. • Freelance Writer, Campus Magazine, Identity Magazine, and Major, AMC Abu Dhabi, Sell Media Cairo
• Writing several articles concerning cultural and social taboos facing the youth in Egypt.
• Bachelor in Arts - Public Relations & Advertising - Ain Shams University Grade: Very Good
• American Diploma - Futures American School