KSA GT Business Development Manager & Digital Commerce B2B Manager Arabia
Unilever - Saudi Arabia
Total years of experience :17 years, 1 Months
KSA GT Business Development Manager
Nov 2022 - Current
Heading Unilever GT BD team for KSA. Leading on planning our
distributor full year RTM plans in terms of strategy, targets by channel &
business group as per Unilever new global structure, spending
management, KPIs, channel execution excellence & distribution
fundamentals. Landing joint value for mutual growth for both Unilever &
our distributor. Placing BD team as the voice of market with the new 5
business groups. Leading on GT digitization journey of planning
operations as part of Unilever digital strategy.
Digital Commerce B2B Manager Arabia
Feb 2022 - Current
Leading Unilever Digital Commerce “e-commerce” Business to Business
team for Arabia “GCC”. Insuring the landing of our digital KPIs through
launching our own platform for our customers across Arabia & creating
our eRTM “Route To Market” whereby we provide our customers with
our full portfolio, promotions, innovations & marketing campaigns in a
digital format & at a click distance from their fingers.
Founder of Unilever Arabia B2B Digital Compass Strategy 2025, landing
Unilever at 20% digitized business size in 3 years across GCC.
Channel Category Development Manager Foods Arabia
Mar 2020 - Jan 2022
Leading Foods Categories across Arabia “GCC”. Relaunched Knorr in
KSA early 2021 achieving 197% Growth in first 100 days against full 2020.
Continuous Market Share gain getting achieved throughout 2021.
Leading on Gulf Foods business with 20% growth in 2021. Revamping
our Promo Strategy to sustain Top Line & Bottom-Line financials in face
of global supply chain challenges & raw materials inflations which put
high pressure over our FOODs category. Building GT 2022 plans for full
General Trade revamp through effective coverage, customized
assortment & trade drives.
Distributor Country Lead Lebanon & Syria
Jul 2019 - Mar 2020
Leading Unilever Distributor Management Team & achieving business
growth of 8% Vs. 2018 with reducing stock cover from 15 to 9 weeks to
protect our distributor P&L. Built full GT RTM plan & launched “Price
Protection Module” to streamline investments between different
channels. Achieved Coverage Record for Groceries with customized
bundles to help distribution & offtake. Managed Lebanese Team
throughout 2019/2020 Crisis, leading on “Daily Operations Crisis Squad”.
Channel Category Development Assistant Manager PC Levant & Iraq
Apr 2017 - Jul 2019
Handling Hair Care, Skin Cleansing, Skin Care & DEOs. Building
Categories plans across Levant & Iraq as well as developing Promo
Strategy by Category, Country & Sub-Channel. Leading on Hair Care
Share Gain Plan in Iraq back in 2018/2019 as well as leading on Skin
Cleansing re-entry plans to Iraq Market after changing our distributor.
Building DEOs Greys Safety Net Module for Lebanon in 2018 with
strategic spend through WS Scheme.
Sales Unit Manager Key Accounts
Sep 2015 - Apr 2017
Handling TSC & Carrefour with yearly sales of 20M USD. Leading “Promo
Pricing Strategy” to streamline pricing among KA & avoid Price War.
Building strong business relationships with customers & landing P&G as
customer first choice for Business Development.
Achieving highest P&G market share in Carrefour worldwide in October
2015 (World Record) landing P&G at 60% (Detergents 92%, Fabric
Softener 76%, Dish Washing 84%). Landing best P&G Worldwide “Rio
2016” Campaign in Carrefour Kuwait (Recap Video Available)
Market Strategy & Planning Manager
Nov 2013 - Sep 2015
Leading Home Care & Personal Care brands consecutively across
Kuwait. Leading Kuwait P&G “In4Sell App” digitalizing all Sales
operations. Creating multiple brands projects initiatives like Washing
With Love, Downy Shelf Scent Container, Koleston Smart Shelf, Pampers
Ages & Stages, Retail 2020 & 5 Stars Hair.
The Center is founded to provide family shelter and care for orphans
and abused children. Establishing the entire center and building all its
departments and functions. Writing center’s policies & procedures,
setting the staff structure and job descriptions. Recruiting for all
vacancies and positions within the center. Writing and launching the
center’s first booklet that describes its operations and functions. Setting
future expansion projects and preparing financing plans
Bahrain
Handling Fresh Food division merchandise & Operations in first TSC store
in Bahrain (managing a team of 30 members and 6 departments).
Creating all business agreements with suppliers & setting product
assortment. Building merchandising guidelines to our operational team.
Planning and executing action plans to meet budget figures.
Interviewing and recruiting different candidates for all store positions
and vacancies.
Kuwait
Handling Produce department merchandise in 13 outlets in Kuwait (55
million USD annual sale). Handling foreign produce buying to Kuwait
(USA, Europe, Australia, Asia). Monitoring & managing daily sales figures
and other market activities. Participated in the opening of two new
stores in Kuwait (TSC Hawally - TSC Jabriya)
Building all bakery manufacturer divisions. Recruiting full bakery plant
team (52 employees) and setting employment system. Building
manufacturing process to insure 24 hours productivity with the lowest
costs possible. Outsourcing all raw materials & suppliers. Creating new
marketing calendar and reaching out to new customers.
Handling daily accounting ledgers entry. Preparing finance statements
(balance sheets, income statement, trial balance…). Auditing different
customers accounting files and financial operations.