Head - Sales & Distribution
Augere Wireless Broadband India
Total years of experience :24 years, 7 Months
Significant Highlights: ↔ Spearheading market dimensioning and formulation of go to market strategy for LTE and Wi Fi services.
↔ Working as Head of Sales & Distribution for MPCG Circle with additional responsibility of Wi Fi vertical.
↔ Responsible for town roll out planning at cluster level and BTS wise.
↔ Preparing business plan for wi fi roll out with LTE backhaul.
↔ Ownership of Wi Fi business for the circle and the planned roll out nationally.
↔ Prepared complete blue print for Wi Fi business strategy in the circle along with the technical team.
↔ Responsible for floating RFP for Wi Fi business and vendor selection and negotiations.
↔ Key Member of the team working on a very unique " Zoosh Brand Ambassador" program for Wi Fi hot spots.
↔ Preparing end to end launch strategy for dongle & devices for prepaid & postpaid.
↔ Preparing BTS wise P&L for network optimization.
↔ Market mapping & product benchmarking for launch strategy.
↔ Coordinating with IT partners to develop systems & processes related to customer life cycle management.
↔ Preparing retail point of sales roll out strategy.
Significant Highlights: ↔ Handled ownership of Circle outbound & retail business.
↔ Additionally handled the role of Circle Distribution Head for 10 months successfully.
↔ Spearheaded successful Roll out of 3G/EVDO distribution model in identified cities.
↔ Maintained healthy segment mix of acquisitions to manage ARPU levels.
↔ Planned and conducted BTL activities to generate leads for targeted acquisitions.
↔ Managed successfully modern trade partners like The Mobile Store for prepaid & data card business.
↔ Enabled network rollout in the circle and successfully drove market share.
↔ Established processes for on-going market intelligence.
↔ Worked towards employee motivation and career development.
↔ Ensured complete customer satisfaction and defect free service delivery on agreed SLAs.
↔ Notably achieved market share in the top towns for 3G and EVDO.
↔ Involved in the execution of Distribution Revamp Programme in MPCG, integrating channel partners for GSM & CDMA lines of business.
↔ Handled responsibility for E stick & devices distribution for the circle.
↔ Setting up of company owned retail outlets - Dive In stores and ensuring the profitability of the stores.
↔ Responsible for life cycle management of customers.
↔ Astutely implemented focused working approach in low utilization sites.
↔ Worked on designing & rolling-out Quarterly/Monthly/Power play Trade & DST Schemes.
↔ Handled appointment & issues resolution of Distributors/Channel Partners based upon the need of the business.
↔ Notably achieved productivity norms per employee as per the targets.
↔ Managed development of channels for data card business (through Distribution Channels / OEM partners/ Telesales and through Direct Selling Partners)
↔ Administered revenue enhancement through improved productivities and quality of sales.
↔ Identified new revenue opportunities and developed cordial relations with large accounts.
↔ Ensured increased productivity of DST Teams through segmentation, which was highest pan India.
↔ MPCG Circle was rated no. 1 in the country on RRI parameters for the fy 2010-11.
↔ Introduced concept of outsourced DST at PPPs, being replicated at other circles.
↔ Successfully set up localized tele sales model at circle level, for targeted cross sell acquisitions and P2P conversions.
↔ Innovated and implemented E2E model for DSAs, which resulted in better ROI and performance.
↔ Highest revenue growth month on month pan India basis in 3G.
↔ Streamlined the overall retail management process, standardized the day to day operations for all stores.
Significant Highlights across the Tenure: ↔ Accountable for overall operations of the business in the region, Noida & Ghaziabad, the biggest zone of the country.
↔ Responsible for wire line, broadband, data products and IPTV division.
↔ Involved in strategic rollout planning, market research and sales forecasting.
↔ Managed a total team of 487 employees (On Roll and Associates)
↔ Successfully conducted customer satisfaction surveys, VAS promotion plans.
↔ Was responsible for tracking network utilization and devising demand triggered expansion.
↔ Directly responsible for revenue generation of the region and formulating strategies for revenue enhancement.
↔ Maintained fruitful relationship with Key accounts and local statutory bodies.
↔ Ensured the achievement of sales, revenue, collection and retention targets.
↔ Planned and launched incentive schemes for the sales and installation teams.
↔ Monitored successfully segment wise sales and planned initiatives to maintain the correct mix of customers.
↔ Monitored and controlled the QRC and SLA bound resolutions.
↔ Ensured brand presence and communication through various mediums locally.
↔ Was responsible for preparing sales and revenue budgets.
↔ Managed a large SME base.
↔ Managed the ARC stores for broadband Sales & Collection point.
↔ Ensured building cordial relationship with large accounts for bulk sales to the employees of Adobe/HCL etc.
↔ Facilitated product finalization with the current market trends and customer expectations.
↔ Proactively shared and updated team on the competition offerings.
↔ Launched successfully IPTV in Noida & Ghaziabad.
↔ Worked upon improving customer complaint %, which came down to 6 from the level of 13.
↔ DST team productivity was highest in entire SBU
↔ Capital productivity increased from 69% to 98%, despite many new roll outs.
↔ Successfully started the concept of DRAs, which was replicated all across.
Handled acquisition of prepaid customers as well as worked towards ensuring enhanced trade satisfaction.
Was responsible for prepaid business of Dehradun and upcountry areas.
Managed a team size of 4 TSMs.
Was given additional responsibility of Post Paid business of Haridwar & upcountry area.
Responsible for Gross additions, net additions, revenue of the region through the team.
Ensured channel satisfaction and motivation to derive the desired results.
Responsible of new channel appointment and management.
Planned and implemented incentive schemes for retailers & channel sales teams.
Managed successfully the existing infrastructure and also expanded retailer base significantly through distributors.
Identified and launched new towns, 13 new towns for prepaid in the zone.
Got CEOs certificate for highest growth in sales.
Created an alternate channel for pre activated cards sales through free lancers.
Maintained the highest retail penetration.
Managed Idea stores successfully, opened 2 new stores as well.
Significant Highlights: ↔ Was responsible for prepaid business in the assigned territory.
↔ Responsible for monitoring the distribution KPIs in the area.
↔ Responsible for Gross additions and revenues as per budgets.
↔ Expansion of the retailer base to achieve the desired level of DPL.
↔ Launching of new towns; ensuring proper visibility.
↔ Ensuring channel ROI.
↔ Responsible for managing a team of 5 ISOs in the area.
↔ Was rated Star performer for 6 consecutive months in the circle.
↔ Won the Tiger Hill contest and was awarded a foreign trip.
↔ Successfully launched 17 new towns in the region for prepaid.
Significant Highlights: ↔ Was responsible for expansion and maintenance of dealer and distributor network.
↔ Responsible for achieving the sales and collection targets.
↔ Responsible for setting up and managing the direct retail stores of the company.
↔ Monthly inventory forecasting SKU wise.
↔ Expansion of retailer base of distributor and monitoring of DST.
↔ Ensuring the visibility of the product in dealer counters.
↔ Managing institutional clients.
↔ Setting up C&F operations in Uttaranchal state.
↔ Was ranked All India No. 1 for 3 consecutive years (2000, 2001, 2002) for Sales Target achievement, and won 3 foreign trips as reward.
↔ Launched the Economy range of Soft Luggage in Uttaranchal with maximum retailer penetration - 90%.
↔ Achieved highest growth rate in the entire country.
SCHOLASTICS
↔ PGDBM from GHS-IMR, Kanpur in 1998, with Specialization in Marketing.
↔ B.A. from University of Allahabad, in 1995.