Head of Marketing Planning and Pricing
Zain KSA
Total des années d'expérience :16 years, 2 Mois
Devising marketing plans and conceptualizing strategies to identify/ capture target consumer base while having a firm eye on objectives.
Preparing quarterly, yearly budget and collaborated forecast for all products through assessing segments’ Roadmaps in terms of their financial and market impacts and link them to organization’s overall objectives.
Planning and monitoring integrated range of marketing activities and implementing promotional strategies with tangible results within specified budget.
Researching market trends for innovating new products and upgrading existing line to anticipate/neutralize competitor initiatives minimize risk and maximize profit.
Analyzing competitor products/services, capitalizing on evolving market trends and consumer demands to enhance brand penetration.
Initiating strategies, to boast business revenues and achieve monthly targets by selling different tariff plans and catering in accordance with market demand/consumption.
Developing pricing strategies with the goal of maximizing the firm's profits while ensuring customer satisfaction.
Conducting periodical meetings with the sales and marketing team for forecasting revenues, reviewing financial performance of the company and leading investigations on product weaknesses and complaints.
Forecasting price trends and their impact on future activities, comparing offers and quotations for different type of items and formulating in depth reports for the senior management to facilitate further decision making.
Assisted in the formation of new brands, positioned and communicated guidelines for the company and its product lines. Disseminated product features and benefits to clients resulting in long term loyalty.
Liaised with merchandising personnel to proffer information about company products. Drive sales, profitability and customer satisfaction scores by providing outstanding customer service.
Promoted customer relations by providing premier customer satisfaction, developed a good rapport with the customers and responded promptly to customer issues/problems and identified areas of improvements in customer service.
Coordinated between commercial and technical divisions for developing and implementing customer loyalty initiatives.
Managed and implemented the commercial deployment of value based management and retention matrix value propositions and processes.
Identified cost effective plans to generate awareness, managed objectives, strategies and tactics prioritized within plan and ensured analytical rigor is continuously applied to optimize the plans implementation.
Motivated team members to achieve the objective and thereby increased customer loyalty and augmented the retention level.