Marketing Executive
Valeo Management Limited (UK)
Total years of experience :22 years, 5 months
- Conceiving and developing efficient and intuitive marketing plan, strategies and budget within key objectives.
- Generating, executing, organizing and oversee marketing/communication campaigns (social media, newsletters, exhibitions and promotional events etc.).
- Conducting market research and analysis to evaluate trends, brand awareness and competition ventures.
- Monitor progress of campaigns using various metrics and submit reports of performance.
- Evaluating marketing campaigns.
- Monitoring competitor activity.
- Analyzes sales of existing products and identifies gaps in the product range where there may be opportunities for the company.
- Provide development teams with information on customer needs and preferences to help them identify the features or improvements to incorporate in new products.
- Provide sales teams with high-quality leads by running advertisements that include a reply mechanism, such as a call to action or telephone number, or by encouraging visitors to the company website to register their details in return for a free newsletter or special report.
- Developing sales support materials and supplies the sales team with stocks of promotional material, brochures, fact sheets and PowerPoint presentations etc.. to give to customers and prospects.
- Working with in-house designers to produce materials of visual impact and within brand guidelines.
- Generating reports for digital marketing campaigns using data based analytics tools.
- Sourcing advertising opportunities and placing adverts in the appropriate channel to the product or service.
- Liaising with media, printers and publishers as required and managing the production of marketing materials.
- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers, photographers and partner organizations.
- Initiate and control surveys to assess customer requirements and dedication.
- Arranging the effective distribution of marketing materials.
- Organizing and attending events such as conferences, seminars, receptions and exhibitions.
- Monitoring competitor activity and generating leads for products and services
- Own all branding touch points and positioning
- Craft and maintain the company brand, including messaging, tone, design, and public and analyst relations.
- Evolve and ensure consistency and integrity behind our company’s brand and brand guidelines.
- Worked with the branding & communication associates and formulating concepts, and implementation plans.
- Conceptualized enhancing and designing market collaterals for appropriate branding.
- Conducted branding exercises
- Identify business opportunities and coordinate marketing activities
- Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
• Worked with the branding & communication associates and formulated concepts, and implementation plans.
• Executed the formulated plan effectively in coordination with third party alliances.
• Conceptualized enhancing and designing market collaterals for appropriate branding.
• Assisted in the evaluation of the capability of the event suppliers.
• Partnered with the Communication Specialist on creative designs and lay out of annual plan.
• Conducted branding exercise with internal clients.
• Developed and managed brands and brand strategy.
• Performed marketing project management (events coordination, collateral development, presentation design, strategy & planning, media).
• Conducted marketing & brand analysis, research, and measurement.
• Coordinated with ad campaigns through traditional and social media.
• Monitored and maintained web designs.
• Coordinate and execute marketing strategies for brand development
• Manage, supervise, and control multiple marketing communication projects
• Monitor production of marketing materials for print and web
• Identify business opportunities and coordinate marketing activities
• Assist and provide creative inputs to website development
• Identify psychological weaknesses and hit the right chord to market products and services
• Research and create innovative ideas for branding products
• Managed production of internal marketing communications materials
• Assisted in brand management strategies
• Surveyed market and tracked project status
• Created innumerable logos for clients
• Managed production schedules and marketing team
• Conducted research and identified target markets
• Assessed competition, business trends, and product value
+ Forming brand visual CI maximizing brand image impact and effectiveness through design performance and skills.
+ Understanding brand character and aspects with design treatment to create brand approach through the market.
+ Innovate new branding ideas either printed or digital executions.
+ Managing team members and outsourcing parties
+ Monitoring quality and time frame.
+ Coordinating with clients and handling account briefs.
+ Solving critical tasks.
+ Managing and manipulating production specifications to maintain design trend, look and feel of the brand.
- Creating all kind of Visual Graphics and advertising concepts in difirent sectors to the group.
- Implementing branding strategies through all designs and interiors.
- Improving media plans assuring target audiance's attraction and satisfaction.
- Working along with photographers copywriters and designers, to gain best results.
- Handling all production issues related to branding field.
Establishing an inhouse design division, providing full branding, advertising, web design for the company and its branches, handling all production issues related to branding field.
Member of the pre-opening senior Management team.
Was responsible for establishing an inhouse design division for all advertising and graphics material for ALBADDAD ZONE and its branches.
Worked along with a team of graphic designers, technical writers and production to come up with creative concepts for each brand.
Worked on coordinating tasks handed out to team members to ensure a smoother workflow.
Team leader for a group of designers, preparing all graphics used in the animation for several projects and websites.
MORE DETAILS WILL BE PRESENTED UPON REQUEST