Junior Category Brand Manager
Reckitt Benckiser
Total years of experience :15 years, 6 Months
Regional JBM handling the healthcare portfolio or Reckitt Benckiser across Egypt and the North African region (Gaviscon, Strepsils, Durex and Nurofen)
Assigned project manager to develop a launch record for Calgon (Household brand) Morocco Including BASES research management, a full 360 marketing support plan and a 5 year P&L ownership
Tasks:
- Responsible for brand P&L in terms of achievement of financial targets. Measurement is against NR, GM and PC.
- Handled NPDs such as Launching Gaviscon in Egypt, Launching Strepsils children in Egypt, Launching Strepsils range in Algeria, and Launching of Durex in Sudan.
- Took full responsibility for training the medical field force in Egypt and Morocco (developing cycle plan, delivering the medical, product and professional detailing skills knowledge, developing the communication message; detail aids, qualitative and quantitative performance tracking sheets and all supportive material
- Developing annual media plans involving TVC/Radio copies, setting and optimizing GRPs and TRPs plans and targets
- Handled full marketing support plans involving above the line and below the line communication across brands and across the region (media campaigns, on ground activation, Branding and point of sale material execution)
- Professional analysis for the retail audit Data and marketing intelligence tools.
ABM for the healthcare category for Egypt and North Africa (Morocco, Tunisia, Algeria, Libya, Sudan and Malta) handling Gaviscon, Strepsils, Durex and Nurofen across the region
- Assigned project manager for a media campaign on Finish.
- Setting and implemention action plans to deliver the marketing message on NAN and CERELAC within Down town, Manial, west cario, Canal and 6th of october city.
- Responsible for implementing presentations in medical institutions.
- Responsible for conduction round table disscusions and group presentations to key opinion former physicians.
full responsibility and accountability of a military hospital's pharmacy in Cairo for 1 year
Responsible for the promotion and sales of SINGULAIRE in Dokki, Agouza, Mohandesein and Zamalek.
Responsible for the logistics and Settings of audio-visual and round table discussion meetings within my territory.
Maintain and build good long-term business partnership with key opinion formers, junior physicians and pharmacists within the territory.
received a professional diploma in marketing from the Chartered institute of marketing