Brands Manager
Interbrands
Total years of experience :19 years, 5 Months
Within the same company I was moved and promoted horizontally through the different departments, from food, to Lingerie and finally to household/specialty as a brand manager in Jordan. This shift has provided me with a wide market experience with different typed brands and fields.
Being fully responsible for the above employees and managing them
Responsible for launching and distributing Eastpak in Jordan.
Responsible for the opening of DIM & CK corner at ABC department store in Jordan.
Responsible of covering all distribution opportunities for my brands; Lingerie and household items in Jordan. Negotiating deals and setting them.
Performing sales analysis and order management, logistics of my brands and warehousing
Managing Communications with suppliers, Ability to understand the market, analyze the competition, and assist in planning strategies to achieve results
Coordination of special events and media campaigns.
Analyze regular retail sales reports and tailor each local marketing profit-plan to suit the customers and the supplier image.
Managing the merchandising staff and directing their work and performance to suit the supplier taste, my own and the local market.
Regularly evaluated the merchandisers and tailored customized reports to be presented to enable better market understanding, and hence more accurate strategies to take the local market and consumer needs.
Conducted several market studies and researched several brands to evaluate their suitability to the local market and country as a whole, including devising their pricing according to a very detailed study, and their future potential in Jordan.
Managed several events, festivals and promotions with regards to the brand, along with injecting fresh and creative ideas to the supplier to enhance the brand image and associate it with the lifestyle.
Throughout my role as the marketing manager, I was responsible for developing and aiding in implementing a comprehensive strategic marketing plan of the office, including research and providing research material.
Responsible for driving marketing communication and activity including performing meetings leading presentations and preparing materials for such events.
Responsible for coordinating work along with a specialized marketing agency, and managing public relation connections of the office.
I have coordinated and pulled together appropriate meetings and devised a strategy to increase office sales in the different industry lines provided.
Worked closely with the line of service managers, who are PwC’s most senior personnel. Coordinated with them and formed teams for each line of service, and directed the strategic moves of our office for the coming steps.
Coordinated with the office to put together idea’s and ways of approaching sales targets.
And monitored continuously the flow of the work and made sure things kept to as planned for.
The sole contact of any client or company approaching PwC Qatar for marketing, publicity, relationship purposes.
Deans Honors List Fall and Spring Semesters of year 2003/04