Local Store Marketing Manager for Shake Shack
Al Shaya
Total years of experience :19 years, 10 Months
- Planning & execution of market-specific campaigns and ideas
- Creating & participating in events that would build the brand and / or generate revenue
- Planning & execution of all In-store activations that aim at driving traffic to the shacks, engaging with our guests & enhancing their experience
- Planning & execution of CSR / Stand for Something Good® activates that build the brand and enhance its image
- Preparing Social Media content on monthly basis
- Weekly country reporting and competitor analysis
- In charge of the customer experience and the local hospitality team
- In charge of communication with Kuwait Head Office, Host Brand, Mall Managements and agencies in Lebanon
- In charge of preparing the yearly marketing plan & budget
- In charge of running the marketing department and all its functions
- Liaising with brand managers to build solid and profitable brand plans
- Responsible for improving and renovating the existing loyalty system
- Responsible for coordinating with the advertising and social media agency
- Part of the team working on the Franchising Manuals and establishing department best practices
- Leading both companies to achieving their sales targets while staying within budget
- Handling all marketing, advertising, media buying & copywriting for both companies in Lebanon & abroad (Jordan & Nigeria)
- Running Doculand's Franchising System in terms of planning, marketing, lead generation (locally and abroad), follow-up, sales (travelling and exhibiting), communication and operations
- Creating and maintaining the social media pages of Malik’s & Doculand for over 1 year
- Leading and managing a team of four employees and performing their monthly appraisals
- Started the Strategic Planning Committee that till now shapes the future of the organization
- Designed the loyalty program and later upgraded it into a full-fledged CRM system that’s linked to a web platform from which the two companies’ websites, fidelity module and social media are manipulated
Initially hired to work on Dubai Palm Islands but due to delays in the project, I was assigned to work on Dubai Islamic Bank’s and afterwards outsourced to Cisco Systems.
Cisco Systems:
- Responsible for obtaining, qualifying and following up on leads with account managers
- Devising marketing plans that suit each lead
- Updating the databases, researching the markets and collecting client information
ECG:
- Part of counseling team working on computerizing internal system of Dubai Islamic Bank
- In charge of new system’s design and overall layout and following up with graphic designers
-Drafting and presenting action plan proposals to clients
*** ECG is a leader in innovative workforce solutions and services in the UAE. It offers a complete suite of innovative workforce solutions and services for the entire business cycle.
- In charge of all below-the-line advertising
- Carried out sales forecasts and analyses, maintained prints’ stock, organized promotions from briefing and selection of promo girls to on-the-field supervision
- Completed a three-month internship as part of HCU's COOP program. Helped in launching of new product (planning, advertising and follow up included); assisted in researching for opening of new toutlet; planned promotions; studied and analyzed sales forecasts; supervised promo girls in various supermarkets and established international trade contacts for export department
