rania badawi, Lead Copywriter

rania badawi

Lead Copywriter

Leo Burnett

Location
United Arab Emirates - Dubai
Education
Master's degree,
Experience
20 years, 3 months

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Work Experience

Total years of experience :20 years, 3 months

Lead Copywriter at Leo Burnett
  • United Arab Emirates - Dubai
  • My current job since August 2011

Copywriter/Conceptualizer
Leading on 4 major accounts: Mc Donald’s Arabia, Kellogg’s, Bel, Fox Channel.
In charge of creating concepts for campaigns that answer the market needs and communicate well to the consumer taking into consideration his cultural and linguistic background.
Ability to write scripts in different dialects: Egyptian, Saudi, and Lebanese.

Arabic Copywriter at Lowe Mena Advertising
  • United Arab Emirates - Dubai
  • My current job since April 2008

Senior Arabic Copywriter/Conceptualizer
I joined this Advertising Company to conceptualize and create attractive campaigns supported by strong Arabic copy for major clients in the Gulf region such as: Red Bull, Puma, Emaar, Etisalat, Unilever, Abu Dhabi Media Zone, Abu Dhabi Media Company, Masdar, Apple (Arab Business Machine Ltd), Bloomingdales, Carefree, J&J, CBD, Shuaa Capital, and many others. I have the ability to write scripts in different dialects such as, Egyptian, Saudi, Emirati, and Lebanese. I can write a compelling copy for any of the following:
• TV Commercials
• Radio Spots
• Print Ads
• Websites
• PR Materials
• Brochures (technical, touristic, marketing, etc..)
• Media Articles
• Leaflets

Arabic Editor/Translator at Middle East Broadcasters
  • Lebanon - Beirut
  • June 2006 to December 2007

Translator/ Editor
I joined this Journal Company to ensure the publishing of the Arabic version of MEB Journal
Translation of journalistic and technical articles, and interviews (English- Arabic/ Arabic-English).
Conducting interviews and writing articles in English and Arabic related to Broadcasting

Translator at New TV
  • Lebanon - Beirut
  • March 2006 to December 2007

Subtitling

 Subtitling of Sit-coms, documentaries and soap operas from English into Arabic

Translator/journalist at Al Hiwar
  • Lebanon - Beirut
  • October 2004 to December 2005

 Translation of editorials, interviews, journalistic political articles, and newspapers abstracts (Arabic -English, English - Arabic, French - Arabic)
 Editor of The Arab and International News section at Al-Hiwar weekly newspaper.
 Organizing conferences and events.
 Minutes of meetings/ statements/ reports.
 Communication with journalists and Media outlets.

Education

Master's degree,
  • at University of Saint Joseph
  • June 2006
Bachelor's degree, Languages and Translation
  • at University of Saint Joseph (USJ)
  • June 2002

Specialties & Skills

Minutes
Materials
Major Accounts
Marketing
Writing Saudi and Egyptian

Languages

Arabic
Expert
English
Expert
French
Expert