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Rania Kakos Yazbeck

Group Marketing Manager

Location:
United Arab Emirates - Abu Dhabi
Education:
Diploma, Professional Diploma in Digital Marketing
Experience:
17 years, 10 months

Work Experience

What's your work experience? Your experience is one of the most important sections in a CV.
List all relevant responsibilities, skills, projects, and achievements against each role.  If you're a fresh grad, you can add any volunteer work or any internship you've done before.
Add Experience

Total Years of Experience:  17 Years, 10 Months   

July 2002 To May 2013

Group Marketing Manager

at Emirates National Group / Fast Rent A Car
Location : United Arab Emirates - Abu Dhabi
• Developed & implemented innovative marketing strategies and plans to optimise business productivity and increase brand awareness.
• Planned and administered marketing budget and monitored ROI
• Carried out effective market research
• Responsible for trade-shows, event sponsorships, PR and advertising campaigns with the objective to promote services and ensure that the brand identity and reputation are upheld at all times
• Recruited, trained, managed and motivated the marketing team efficiently
• Managed day-to-day PR and creative agencies, and built strong relationships with third parties to meet strategic objectives
• Coordinated with web team to develop websites & e-commerce logistics
• Maintained & established Social Media portals with emphasis on brand consistency across all media platforms
• Worked closely with Sales team to insure mutual success
May 1998 To March 2001

Area Sales Manager

at SkyNet worldwide Express
Location : Lebanon - Beirut
• Generated new business resulting in record high sales. Grew customer base by an average of 200 new accounts annually through fundamental sales practices, telemarketing, prospecting and networking
• Retained and increased business from existing customers by 30% in the first 18 months
• Received “Best Sales Performance“ Award in 1998
• Successfully handled customer issues, complaints and requirements

Education

What's your educational background?
Let employers know more about your education; remember, be clear and concise.
September 2013

Diploma, Professional Diploma in Digital Marketing

at DM3 Institute
Location : United Arab Emirates
May 1994

Bachelor's degree, Communication Arts

at Lebanese American University
Location : Lebanon - Beirut

Specialties & Skills

Computer skills

Strategic Planning

People skills

Marketing Strategy

Marketing ROI

Marketing Mix

Digital Marketing

Brand Awareness

Languages

Do you speak more than one language?
For some jobs, fluency in one or more foreign languages is a plus, so add your language skills to get better results.

English

Expert

Arabic

Intermediate

Memberships

Are you a member of any organization or professional club?
Your professional memberships provide an informative signal about your career aspirations, so add them!
Organization : AmCham
Membership/Role : corporate member
Member since : January 2008
Organization : British Business Group
Membership/Role : Associate member
Member since : January 2011
Organization : LAU Allumni in Abu Dhabi
Membership/Role : Comity member
Member since : September 2010

Training and Certifications

Essentials of marketing & Preparing a marketing plan ( Training )

Spearhead Training
May 2005

Media as a marketing tool ( Training )

GBC Events
November 2005

Social Media Forum ( Training )

Middle East EVENT Show
November 2010

Maximising Results From Online Advertising ( Training )

GMR master class
April 2011

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