Honey Rachell Salahat, Marketing Officer

Honey Rachell Salahat

Marketing Officer

Lootah Real Estate Development

Location
United Arab Emirates
Education
Diploma, Digital Marketing
Experience
14 years, 2 months

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Work Experience

Total years of experience :14 years, 2 months

Marketing Officer at Lootah Real Estate Development
  • United Arab Emirates - Dubai
  • My current job since November 2016

• Plan and manage marketing activities/campaigns from creative design, launch, roadshow, community event to PR, CSR and implement brand building.
• Provide presentations/slideshows for market research, campaign report & analysis, marketing performance and present to the management meeting.
• Identify most suitable marketing communications channels for the organization’s brand building, awareness and lead campaigns.
• Provide content and manage a range of publications, radio, online national, regional as well as other forms of publicity materials to help increase awareness of company’s projects.
• Support in developing advertising opportunities which can involve placing adverts in national, regional and specialist publications or on the radio (depending on the organization and the campaign).
• Support in carrying out market research and customer surveys to assess demand, brand positioning and awareness.
• Manage consultant for the creative, media planning, social media, and PR agency that work with Lootah Real Estate to develop and implement marketing and PR campaigns as well as supports in development of marketing collateral pieces. Ensuring all outsourced agencies work according to the contracted scope of work.
• Create alignment for brand and communication guidelines, procedures, customer surveys, customer journey mapping and related.
• Ensuring all outsourced agencies work according to the contracted scope of work
• Manage marketing calendar plan and budget tracker
• Support PR Agency in maintaining and building contacts with the media. Assist in writing and photo shoots for corporate and project media interviews.
• Managing the production of marketing materials i.e. leaflets/flyers, posters - this can involve writing and proofreading copy, and liaising with designers and printers.
• Maintaining and updating electronic direct mail databases.
• Organizing and attending events and exhibitions. Securing sponsorship to assist with the publicity and funding of marketing projects.
• Evaluating marketing campaigns and monitoring competitor activity.

Marketing Manager at Top Homes Real Estate
  • United Arab Emirates - Dubai
  • August 2012 to March 2015

MARKETING - Designing, Digital and Online (SEO, SEM, PPC, SMM) Market and industry (Real Estate) research Coordinate with Graphic Designers for corporate identity, branding, website development and HTML advertising. Email Marketing (Newsletter) Plan and implement marketing strategy, including advertising. SEO, SEM, PPC, AdWords, Analytics. Plan and implement customer retention and development. Plan and manage marketing resources and deliver all marketing activity within the agreed budget Coordinating with marketing suppliers for all works in progress (production, events, exhibitions) Organize marketing materials such as style guides, artwork, brochures, flyers etc. Provide sales update and stories or customer testimonials in Marketing Material Maintain and develop corporate image and reputation, and protect and develop the company's brands via suitable PR activities and intellectual property management Plan and manage internal communications and awareness of corporate direction, mission, aims and activities. To analyses potential strategic partner relationships for product lines

Senior Marketing Officer at Top Homes Real Estate
  • United Arab Emirates - Dubai
  • August 2012 to June 2013

Responsible for day to day enquiries from investors and tenants
Manage and record all sales enquiries via CRM
Client account creation and update via CRM
Liaise with marketing agencies to ensure equipment for supporting event such as meetings, seminars, exhibitions and trade shows is in place
Assist with Marketing plan provided by Managing Director - eg website, SEO, Social Media, advertising & PR distribution
General support to Property Consultants / Sales team as required

Marketing Officer at SCI Trading LLC
  • United Arab Emirates - Dubai
  • January 2009 to April 2010

• Plan, develop and direct marketing efforts for the brand
• Develop brand standards and usage guidelines.
• Assist integration of campaign with brand consistency.
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing, distribution, and by conducting consumer research.
• Write reports, specifications and creative briefs.
• Manage external marketing partners such as advertising agencies and production companies.
• Ensure proper allocation of merchandise based on sales trend and demand.
• Ensure that customer surveys are undertaken and implemented across stores directly.
• Ensure that visual standards are communicated.
• Undertake sales forecasting and monitoring of inventory levels of the brand.
• Implement marketing, cross selling activities and media planning activities for advertising.
• Cooperate with operations team to understand customer preferences and buying behavior.

Marketing Executive at PAC Technologies LLC
  • United Arab Emirates - Dubai
  • August 2007 to October 2008

Design, implement office policies and establish standards and procedures. Organize office operations, procedures and control correspondences. Manage office and maintain office equipment. Implemented new filing system and records database. Compose letters and memoranda in response to inquiries. Managing the preparation of the office budget Assist MD in his daily task. Designing Corporate Materials such as packaging, labels, brochures, flyers, company profile etc. In-charge of General Administration for being Personal Assistant to Managing Director.

Guest Service Host at Jebel Ali Golf Resort and Spa
  • United Arab Emirates - Dubai
  • January 2006 to August 2007

Allocated: The Address Montgomerie formerly known as The Montgomerie Dubai Boutique Hotel Employer: Jebel Ali Golf, Resort & SPA, Dubai - UAE Industry: Hotel and Golf Club Department: Customer Service and Reservation Duration: 10 Jan 2006 - 11 Aug 2007 Manage the Front Office responsibilities. Tour the guest in all areas of hotel facilities. Guide guest to places inside the hotel and where to go. Manage reservation for hotel booking. Manage check-in and check-out of guest.

Education

Diploma, Digital Marketing
  • at University of Dubai
  • October 2018

Digital Disruption, Strategy & Future Web & Mobile Design and Web Development Fundamentals (UI & UX) Search Engine Optimization and Content Marketing Social Media Marketing Search Engine Marketing, Display Marketing & Paid Social Email Marketing, CRM & Loyalty eCommerce & Online Shopping Analytics Reporting, Defining KPI's and Measuring Performance

Diploma, Computer Technology
  • at STI Computer College
  • October 2004

Programming C++ Java Visual Basic

Specialties & Skills

HR Management
Administration
Marketing Mix
Campaign Management
Digital Marketing
Human Resource Management
MS Office
Branding
Web Designing
General Administration
CRM System

Languages

English
Expert

Training and Certifications

Salesforce Essentials i.e. Sales Cloud, Service Cloud, Marketing Cloud and Salesforce Platform (Training)
Training Institute:
Salesforce
Date Attended:
October 2013
Duration:
8 hours
Basic Essentials in Web Designing (Certificate)
Date Attended:
October 2003
Certificate in Real Estate Advanced Training CRM (Training)
Training Institute:
Masterkey
Date Attended:
July 2013
Duration:
4 hours
(CRMS) Corporate Responsibility Management (Training)
Training Institute:
Masterkey
Date Attended:
January 2013
Duration:
4 hours

Hobbies

  • Planning Occassions
    Since I know the market in Dubai where to get or how to save some economy party but high standards, so my friends loves it when I plan a party for them and most of the time it suits their budget. Affordable and fun.
  • Branding
    I currently do branding activities for a Ladies Beauty Salon and whenever I promote their service, they get good response, popularity and more customers coming to take the service. So, the Partner/Manager of this salon is very happy because the target audience and market are reached then the sales get increased.