Marketing Officer
Lootah Real Estate Development
Total years of experience :14 years, 2 months
• Plan and manage marketing activities/campaigns from creative design, launch, roadshow, community event to PR, CSR and implement brand building.
• Provide presentations/slideshows for market research, campaign report & analysis, marketing performance and present to the management meeting.
• Identify most suitable marketing communications channels for the organization’s brand building, awareness and lead campaigns.
• Provide content and manage a range of publications, radio, online national, regional as well as other forms of publicity materials to help increase awareness of company’s projects.
• Support in developing advertising opportunities which can involve placing adverts in national, regional and specialist publications or on the radio (depending on the organization and the campaign).
• Support in carrying out market research and customer surveys to assess demand, brand positioning and awareness.
• Manage consultant for the creative, media planning, social media, and PR agency that work with Lootah Real Estate to develop and implement marketing and PR campaigns as well as supports in development of marketing collateral pieces. Ensuring all outsourced agencies work according to the contracted scope of work.
• Create alignment for brand and communication guidelines, procedures, customer surveys, customer journey mapping and related.
• Ensuring all outsourced agencies work according to the contracted scope of work
• Manage marketing calendar plan and budget tracker
• Support PR Agency in maintaining and building contacts with the media. Assist in writing and photo shoots for corporate and project media interviews.
• Managing the production of marketing materials i.e. leaflets/flyers, posters - this can involve writing and proofreading copy, and liaising with designers and printers.
• Maintaining and updating electronic direct mail databases.
• Organizing and attending events and exhibitions. Securing sponsorship to assist with the publicity and funding of marketing projects.
• Evaluating marketing campaigns and monitoring competitor activity.
MARKETING - Designing, Digital and Online (SEO, SEM, PPC, SMM) Market and industry (Real Estate) research Coordinate with Graphic Designers for corporate identity, branding, website development and HTML advertising. Email Marketing (Newsletter) Plan and implement marketing strategy, including advertising. SEO, SEM, PPC, AdWords, Analytics. Plan and implement customer retention and development. Plan and manage marketing resources and deliver all marketing activity within the agreed budget Coordinating with marketing suppliers for all works in progress (production, events, exhibitions) Organize marketing materials such as style guides, artwork, brochures, flyers etc. Provide sales update and stories or customer testimonials in Marketing Material Maintain and develop corporate image and reputation, and protect and develop the company's brands via suitable PR activities and intellectual property management Plan and manage internal communications and awareness of corporate direction, mission, aims and activities. To analyses potential strategic partner relationships for product lines
Responsible for day to day enquiries from investors and tenants
Manage and record all sales enquiries via CRM
Client account creation and update via CRM
Liaise with marketing agencies to ensure equipment for supporting event such as meetings, seminars, exhibitions and trade shows is in place
Assist with Marketing plan provided by Managing Director - eg website, SEO, Social Media, advertising & PR distribution
General support to Property Consultants / Sales team as required
• Plan, develop and direct marketing efforts for the brand
• Develop brand standards and usage guidelines.
• Assist integration of campaign with brand consistency.
• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing, distribution, and by conducting consumer research.
• Write reports, specifications and creative briefs.
• Manage external marketing partners such as advertising agencies and production companies.
• Ensure proper allocation of merchandise based on sales trend and demand.
• Ensure that customer surveys are undertaken and implemented across stores directly.
• Ensure that visual standards are communicated.
• Undertake sales forecasting and monitoring of inventory levels of the brand.
• Implement marketing, cross selling activities and media planning activities for advertising.
• Cooperate with operations team to understand customer preferences and buying behavior.
Design, implement office policies and establish standards and procedures. Organize office operations, procedures and control correspondences. Manage office and maintain office equipment. Implemented new filing system and records database. Compose letters and memoranda in response to inquiries. Managing the preparation of the office budget Assist MD in his daily task. Designing Corporate Materials such as packaging, labels, brochures, flyers, company profile etc. In-charge of General Administration for being Personal Assistant to Managing Director.
Allocated: The Address Montgomerie formerly known as The Montgomerie Dubai Boutique Hotel Employer: Jebel Ali Golf, Resort & SPA, Dubai - UAE Industry: Hotel and Golf Club Department: Customer Service and Reservation Duration: 10 Jan 2006 - 11 Aug 2007 Manage the Front Office responsibilities. Tour the guest in all areas of hotel facilities. Guide guest to places inside the hotel and where to go. Manage reservation for hotel booking. Manage check-in and check-out of guest.
Digital Disruption, Strategy & Future Web & Mobile Design and Web Development Fundamentals (UI & UX) Search Engine Optimization and Content Marketing Social Media Marketing Search Engine Marketing, Display Marketing & Paid Social Email Marketing, CRM & Loyalty eCommerce & Online Shopping Analytics Reporting, Defining KPI's and Measuring Performance
Programming C++ Java Visual Basic