Director Consulting
ATH Business Consultants
Total years of experience :20 years, 1 Months
• Currently working as acting CFO for a Logistics E-Commerce start-up in UAE still under stealth mode from March 2020
• Acting as CFO for Jollychic.com Qatar operations for a year from February 2019 to January 2020, I was looking after the whole Qatar Jollychic finance department, prepared 5 years projections and financial budgets for Qatar.
• Acting as CFO for Tas-heel & Tad-beer Projects to setup initial feasibility, business plan, implementation of financial strategy and supervising the accounts and finance team.
• Advising clients on the business strategy, growth plans, feasibility studies and investment appraisals as financial advisory services.
• Supervision of accounting and finance function for different clients.
• Implementation of internal control system on various clients.
• Arrangement of working capital and coordination with the banks on behalf of clients.
• Prepared initial zero-based budget, business plan for a new start up last mile company in UAE specialized for E-commerce clients.
• Prepared complete analysis, evaluation, design and implementation of Operations and Financial System.
• Prepared information and internal control system for entire new start up business, policies and procedures documentation.
• Direct dealing with the banks for initial account opening and financial requirements for the business.
• Monthly, Quarterly MIS reporting to the management, variance analysis.
• Implementing cost control in various aspects of the business in order to achieve operational efficiency.
• Supervising entire account team and day to day accounting activities like Receivables, Payables, GL and Fixed Assets.
• Forecast cash flow positions, related borrowing needs, and available funds for short term needs.
• Ensure that sufficient funds are available to meet ongoing operational and capital investment requirements and Maintaining banking relationships.
• Engage in benchmarking studies to establish areas of potential operational improvement
• Create additional analyses and reports as requested by management.
• Maintaining documented system of accounting policies and procedures with continuous improvement.
• Review, validation and analysis of monthly, quarterly and annual financial statements as per IFRS.
• Preparation monthly management reports like Ratio Analysis, Variance Analysis and KPI Analysis to present to the management.
• Forecast cash flow positions, related borrowing needs, and available funds for short term needs.
• Ensure that sufficient funds are available to meet ongoing operational and capital investment requirements and Maintaining banking relationships.
• Preparation of long term business plans & budgets and reporting variance reports to the management.
• Manage the capital budgeting process, based on constraint analysis and discounted cash flow analysis and feasibility studies for prospective openings.
• Create additional analyses and reports as requested by management.
• Reviewing and advising the category team the category wise sales in terms of value and volume in order to prepare buying plan for the bestselling and high margin categories and SKU’s.
• To monitor sell through of each buying category and managing the liquidation of inventory in order to reduce the aging inventory and not to lose the margin at the same time.
• Balancing the best fit between blocking the inventory, consignment stock or buying high demanding brands and categories.
• Reviewing the online sales campaigns in terms of product views and product searches in order to achieve high GMV.
• Preparation monthly management reports like Ratio Analysis, Variance Analysis and KPI Analysis to present to the management.
• Leading the monthly planning for categories targets, management from FP&A side, taking care of planning for merchandize/inventory buying and inventory control to help manage overall working capital and cash flow targets.
• Management of Payable and Receivables and controlling overall payment cycle for the company.
• Analysis of the shipping cost and cost order economics in order to cost control and increase profitability.
• Liaise with Technology Team in order for systems automation requirements and implementation.
• Analysing and reporting of sales in order to achieve different KPI’s such as Traffic per day, Product Views, Revenue per visit, Conversion Rate etc.
• Feasibility Studies for other Strategic Implementations like Major Marketing Plan, Acquiring new Fulfilment Centre, Product Buying Decisions etc.
• Review of monthly, quarterly, and annual financial statements, consolidated financial statements and preparation of management reports i.e. KPI Analysis, Industry Trends, Margin Analysis, Divisional and Brand Performance, Competitive Analysis within and outside the group for the country manager to help decision making.
• Preparation of Annual Departmental Budgets in accordance with the Corporate Strategy.
• Preparation of Forecasted Financial Statements for the Group bi- annually for five years.
• Preparation of rolling forecast based on actual branch and branch performance during the year.
• Preparation of feasibility Studies for prospective opening outlets and shopping malls and post opening performance.
• Verifying product pricing and cost to ensure the standard margins of the products for different portfolio of brands including Fashion, F&B, Furniture and Sports Products.
• Keeping record of hedging instruments for EUR and USD and advising accounting department for respective maturity and accounting entries.
• Monthly. Quarterly and Annual Variance Analysis against the budget and reporting to the Management.
• Assisted Financial Controller in preparing Business Plan, KPI Models, Data Spreadsheets and Graphic Presentations.
• Helping Accounting Department to improve processes and better reporting to the Management.
• Supervising over all Payables Department Staff.
• Verification of Payment Certificates received from Quantity Surveying Department to ensure the cost to date and stage of completion for the Projects for Project Billing.
• Ensuring proper accounting treatment for the Payment Certificates and reconciliation with the cost to date.
• Reconciling and ensuring timely payments to the suppliers and sub-contractors according to the payment terms and sub-contract agreements.
• Preparation of aging reports for Payables and Receivables to ensure proper working capital management.
• Ensuring complete follow-up for contract advance payments, retentions and related bank guarantees.
• Maintaining Cash Flow Statement, Financial Position and L/C Register on daily basis.
• Ensuring compliance of company policies and procedures.
• Liaise with auditors (Internal & External) and provide necessary information and clarification.
• Part of the team for the implementation of the ERP system for the Group.
• • Information system analysis, designing and implementation of computerized accounting software i-e. Sage Line 50 Financial Controller, ePl Multi warehousing and Sage Pastel for the clients.
• Preparation of monthly financial statements for the clients and preparation of the Management Reports
• Computation of Income Tax payable by clients and filling of return.
• Assessing and evaluating clients Business risk, accounting systems and internal controls.
• Experience in consultancy services concerning banking facilities.
• Designing forms for requisitioning, ordering, procuring, issuing and managing inventories
• Ensure that various statutory returns are prepared and submitted in appropriate and timely fashion.
Currently I am member of ACCA and have average of 60% marks throughout ACCA, 66% in Financial Reporting, 59% in Financial Management and Management Accounting and 57% in Audit and Assurance Services.