Key Account Manager
Binzagr Unilever Arabia
Total years of experience :11 years, 11 Months
• Handling the two golden accounts in Jeddah Danube and Bindawood
• Achieving Sales targets
• Managing a team of 4 supervisors, Assigning work duties and route plans
• Implementing Company adherence
• Weekly and Monthly reports (Forecasting, Account procurement, YTD growth )
• Finalizing Marketing plans submitting monthly claims, tracking activities plus managing investment budgets
• BDA planning & Negotiation
• Make sure Collecting checks (Funds) on time.
• Keeping high execution level by implementing all perfect store standards(availability, Visibility, Uni planogram
Handling the 2nd biggest MT Account in Gulf Nationally
• Target Planning and Achievement
• BDA planning and negotiating
• Promo Planning
• Managing a budget of over 3 Million SR /Month
• Assigning work and coverage plans for both merchandising and supervising teams
• Account stock procurement (accounts requirement)
• Stock forecasting
• Quarterly business reviews for customer
• Monitoring and managing customer stocks and replenishment
• Launched a series of consumer research studies to evaluate the potential of future brand portfolio expansion over the next 3 years
• Developed a strategic launch plan for the introduction of an entirely new SKU to be launched.
• Managing a team of Merchandisers across Central region
• Setting rout and store coverage plan
• Incurring implementation of the planogram and perfect store standards
• Insuring implementation of the 6 Ps across all stores
• Insuring stock availability and proper displaying.
• Landing visibility plans launches and activations “ OSD and POSM “
• Analysing competitor’s activities reporting and setting re-actions accordingly.
• Training and development of the team thou on going seminars and lectures
• Follow up on operation (deliveries, stock shipments and receiving)
Responsible for defining, planning and managing Philip Morris promotion project in promoting chesterfield, developing and introducing relevant line extensions for the new brand that contribute to share and volume growth across the region as of developing new sales strategies and coverage route plans to cover all region outlets followed by daily sales reports and number of customers convinced and take their goods
