Razan Akrouk, Regional Marketing Account Manager

Razan Akrouk

Regional Marketing Account Manager

Al Tayer Group

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, BA / HONS French / Spanish
Experience
19 years, 7 months

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Work Experience

Total years of experience :19 years, 7 months

Regional Marketing Account Manager at Al Tayer Group
  • United Arab Emirates - Dubai
  • My current job since July 2010

Accounts: Gap, Banana Republic & Mamas & Papas

- Developing local & GCC Marketing strategies
- Working closely with brands’ Principals to ensure regional strategy is in-line with global strategy
- Ensuring the implementation of local activation is in-line with regional Brand Strategy & guidelines
- Establishing brand awareness & building core competencies for each brand
- Ensuring effective allocation and management of Marketing budget for cost-effectiveness and resource optimization
- Preparing cost efficiency proposals to maximize the return on investment of all Marketing activities
- Managing the cross-functional integration of the different Marketing divisions such as CRM, Events, PR & Media to ensure all strategies compliment the main Marketing strategy
- Briefing / conceptualizing with the Advertising agency on all creative work and concepts
- Spearheading the constant communication with 40 Regional stores & the Operations team to ensure that all parties are engaged and in-line with Marketing activities
- Maintaining a clean and up-to-date customer database at all times across all brands ensuring quality daily data capture of customers and prospects
- Reporting business statistics pertaining to showroom activity such as traffic, customer mix, invoice value to ascertain retail health and business value
- Developing promotional activities that best maximize the benefits of the company’s loyalty program “Amber” across all stores in all Markets while ensuring customer satisfaction & retention and building further brand equity
- Maintaining effective working relations and contacts with key external parties, local and overseas and remain abreast of new developments and approaches relevant to the Company.

Group Head of Marketing at Al Khayyat Investments
  • United Arab Emirates - Dubai
  • My current job since May 2012

- Leading & managing the Group’s Marketing & CRM team
- Planning and managing the Marketing division’s P&L
- Developing local & GCC Marketing strategies for the various divisions within the Group including, Fashion, Food & Beverage, Healthcare, Fitness, Contracting, Environmental services & the consumer division (FMCG)
- Working closely with Multinational brands’ Principals to ensure regional strategy is in-line with global strategy; such brands include La Martina, Superdry, Kickers, Petit Bateau, Repetto, BurgerFuel, Il Caffé di Roma, amongst others
- Developing full Brand Identity & Marketing Strategy for all homegrown brands such as BinSina Pharmacy
- Developing the Corporate brand architecture and setting guidelines for all Corporate communications
- Ensuring effective allocation and management of Marketing budget for cost-effectiveness and resource optimization
- Overlooking cost efficiency proposals to maximize the return on investment of all Marketing activities
- Overlooking the cross-functional integration of the different Marketing arms such as Events, Production, PR & Media to ensure all strategies compliment the main Marketing objectives
- Spearheading the constant communication with 70 Regional stores & the Operations team to ensure that all parties are engaged and in-line with Marketing activities
- Ensuing the Marketing team maintains a clean and up-to-date customer database at all times across all brands
- Overlook the reporting of business statistics pertaining to store activity such as traffic, customer mix, invoice value to ascertain retail health and business value
- Setting-up the Groups Loyalty Program
- Maintaining effective working relations and contacts with key external parties, local and overseas and remain abreast of new developments and approaches relevant to the Company.

Assistant Marketing Operation Manager at ATG Group - Al Tayer Group
  • United Arab Emirates - Dubai
  • December 2007 to June 2010

Accounts: Gap, Banana Republic, Mamas & Papas, @home & Crate & Barrel.

- Account Planning: Understanding the brand's position within the Market, assisting in planning strategical Marketing plans to achieve the set corporate objectives of the client.

- Implementing different projects into all GCC countries and ensure their well implementation.

- Liase between the different Marketing departments such as Media, PR, Events & CRM.

- Interact with all 42 stores and understand their needs.

- Work in paralel with the Advertsing Agency to create the needed creative work.

- Communicate with principles for alignment in all projects.

- Prepare Marketing studies analysing the effectiveness of each project.

Achievements
- Was part of the main team launching 15 stores for Gaps, 5 stores for Banana Republic, 15 stores for Mamas & Papas & 7 @home stores across the GCC.
- Assisted in the full fledge launch of Crate & Barrel’s first store outside North America.

Account Manager at Still Motion
  • Jordan - Amman
  • April 2005 to December 2007

Main Responsibilities:
- Account Planning: Understanding the client's position within the Market, planning strategical Marketing plans to achieve the set corporate objectives of the client.

- Media Planning consultancy & recommendations.

- Managing the client servicing Department & daily client follow up.

Main Achievements:
- Team Leader: being able to lead all account executives and Senior Account executives in the Agency.

- Pitches: being able to prepare & present, fully comprehensive presentations for regional & local accounts such as FMCG distributor Nader Group - Jordan & The Taameer Jordan.

Regional Projects: Motorola, Nader Group (FMCG over 10 brands) & Mango clothing.

National Projects: BabyCord, The Land Real Estate, Fixed Telecom. & Regency Hotel.

Business Development Executive at Amiral Tours
  • Jordan - Amman
  • August 2004 to April 2005

- Researching the foreign market for potential clients and developing the inbound tourism sector of the agency.

- Taking part in the promotion of Jordan by participating in events such as the World Travel Market in London England and Fitur World Exhibition in Madrid.(2005)

Education

Bachelor's degree, BA / HONS French / Spanish
  • at Kingston University
  • June 2004

Achieved a distinction in Spoken Spanish Year abroad : Universidad de Cadiz, Spain/Universite de Toulon et Var, France

High school or equivalent, A levels in French / Arabic & Computer Science
  • at New English School
  • June 2000

In Addition to my A Levels, I have acheived an O Level in the following subjects: IGCSEs: Business, Economics, Physics, Chemistry, Math, Computer Studies, French, English and Spanish.

Specialties & Skills

Marketing Operations
Marketing
MS Office
Translation skills

Languages

Arabic
Expert
English
Expert
Spanish
Expert
French
Intermediate
Italian
Beginner