General Manager
Blue Bird
Total years of experience :23 years, 10 Months
Ideated & established the company operation from scratch, catering to the clientele having in the category of Passenger transportation for Academic Institutions, high-end hotels,
Directing the transportation deptt along with P&L accountability of the whole business unit.
Nurtured a team of dedicated professionals from the ground up catering to efficient operations
Evaluating current operational set up, and preparing blue print for future service offerings based on customer and market needs.
Transitioning strategy into triumph for service performance and overall customer experience.
Driving revenue recognition and profitability with expanded alliances and service partnerships.
Administered pricing strategies and approval flow for customer proposals, bid responses, and buy/sell rates.
Figured out prospects for new market expansions by analysing periodic sales projections.
Accredited with DAST award from Road & Transport Authority (RTA) Dubai in 2016, for the best transportation provider in School category.
Streamlined the company operations; initiated systems for monitoring all vehicles through GPS.
• Manage and guide the Sales & marketing team 100nos approx (Sales manager, Trainer, Makeup artist, Supervisors, Marketing executive, Beauty advisors, etc)
• Work with retailers to prepare periodic sales and distribution plans and implement it for the assigned region
• Analyzing all statistics of sell-in & sell out by brand, by country, and by each POS
• Analyze variations between periodic sales projections and actual sales
• Analyze stock and ensure that dormancy is kept to a minimum
• Respecting the deadlines, and doing all the monthly - quarterly, and yearly reports accurately and on time
• Prepare ‘trend projection’ and pre-buying package based on sell out, actual stock, planned new openings, forecasting new product launches
• Conducting regular market visits for Key accounts evaluation and performance reporting
• Negotiating best terms with retailers, including locations & exposures.
• Increasing sales and turnover by identifying new stores
• Setting up yearly budget, the P&L, and preparing strategy, and action plans, while insuring timely execution
• Manage marketing activities and periodic budgeting.
• Coordinate and plan implementation and business review meetings with the Modern trade in the region.
• Insuring maximum visibility during launches, promotion, and activities
Handled the marketing department for cosmetics & fragrance division in Debenhams & VaVa Voom, for UAE & Qatar having 12 stores.
Designed & executed the Marketing launch & promotion Calendar for the region (UAE & Qatar), planning the product launches for leading Global Brands
Endorsed Debenhams brands like Justin Beiber, CK cosmetics, Bassam Fatough, etc
Promoted Va Va Voom stores, effecting in amplified footfall & attained double digit growth.
Collaborated with retailers and steered Negotiations with the Principals, Space Allocation Management, Incentives schemes & Promotions avenues amongst others.
Studied market intelligence on product ranges, pricing, promotional offers, discounts on relevant brand portfolio and augmented the store profitability by curtailing costs on inventories.
Analyzed & evaluated financial reports to define brands performance & future marketing verdicts.
Infused Commercial negotiation with key UAE suppliers and International partners.
Sourced added support to drive brand performance - product catalogues, POS material, testers, samples, GWP’s, slow moving item incentives.
Executed brand analysis & practiced Visual Merchandising Benchmarking.
Aligned the store image as per the corporate stipulations
Managed all the Cosmetics & Fragrance brands portfolio of Paris Gallery.
Accounted to manage the launching & running of the biggest and the most prestigious stores of Paris Gallery covering more than 300, 000 sq. feet in Abu Dhabi, within few months of joining the company and a fresh employee from India; Received The Best Retail Operator Award in 2002 for the above assignment.
Dealt with Local Suppliers for Procurement of Goods & services.
Led allocation of various make up & skincare promotions through Window Displays and brand exposures across PG showrooms
Liaised with all the Buying Managers & Showroom Supervisors for inventory & purchases.
Commenced visits to showrooms to address the day-to-day operational issues seamlessly
Two Years Full Time MBA, Specialization in Marketing.