Ridada Elias

Brand Manager at Novartis Consumer Health

• United States
• My current job since October 2010

 Lead decision maker for brand in professional space.
 Responsible for marketing plan and strategic and tactical development including Media, Non-Personal and Personal Communications.
 Report monthly business performance analysis and present findings to senior management.
 Participate in medical legal reviews, field sales communications, sample production and delivery logistics, Led the development of efficient and effective department processes for medical legal reviews, field sales promotional and sample shipments.
 Communicate with Medical Advisors to translate new studies and claims
 Maintain budgeting and forecasting for brand including accruals and monthly phasing