Marketing Manager
Fahed Supervalue
Total years of experience :18 years, 8 months
-Marketing Plan
- Monthly promotional catalog
- “Crazy Thursday”: I created and started the “Crazy Thursday” a promotional weekly event, during which important and branded products are sold at 50 % discount. This event succeeded very well in its target which was to increase foot traffic to the supermarket. It also increased sales dramatically. Due to its huge success many competitors copied and started their own “crazy 50%”.
- Communication plan (Radio, Newspapers, banners…)
- Planning and managing Promotions & Events
- Participating in the design of the promotional materials and supervising promotional activities
- Creating and developing the Fidelity Card’s benefits
- Comment card & managing feed backs
- Managing the website and online advertising
- Social Media
- Benchmarking
- Negotiating deals and offers with advertising and printing companies
...
- Managing Accounts and dealing with clients (Restaurants, Hotels, Automotive companies, Retail shops, Multimedia stores etc.
- Editing reports
- Managing Mystery shopping assignments
- Dealing with clients Feedbacks
- Recruiting shoppers and Editors
- Creating and Elaborating scenarios and variables
- Creating ideal shoppers profile
- Conducting training to Shoppers and Editors
Etc.
-Marketing Plan
-Monthly promotional catalog
-Communication plan (Radio, Newspapers, banners…)
-Promotions & Events
-Participates in the design of the promotional materials and supervise promotional activities
-Events Planning and managing
-Fidelity Card benefits
-Comment card & feed backs
-Website
-"Check up visits" to branches + Report & evaluation
-benchmarking with competition
-Negotiating deals and offers with advertising and printing companies
... -
- Selling Coffee and nuts to restaurants, hotels, coffee shops, pubs, resorts, catering companies…
- Elaborating the marketing plan for the year 2009 concerning IL GUSTINO espresso and KRIKITA nuts : launching two new products
Accounting, newspapers ads follow up, sales to businesses
front office...
Trainee in all departments
First year final project: CREPAWAY DINER: Success Story. Masters final project: Marketing Plan: Nobilis International