Consultant Communications/Creative Director
Various
Total years of experience :30 years, 4 Months
Consultant Communications/Creative Director - Various locations (GCC)
Freelance consultant working on a wide range of projects across: graphic communications, video production, digital development, interactive touchscreen systems, marketing collateral, interiors, events, exhibitions and brand development, for a number of UAE & International companies.
Clients: Royal Hashemite Court, CNBC Arabia, Pernod Ricard, Jumeirah Group, SAIB, Caspian Chemical, Renault, NAS Airlines, SEHA, WRDC, Nokia Siemens, du, Aggreko, Vodafone, Volkswagen, Etisalat, Google
Key Projects:
Google - Middle East developer conference, design and direction of all elements (Staging, AV, print, catering) and full production of show with all collateral
Vodafone Qatar - IPO, Doha, Qatar - Creative direction and on-site production including AV
Renault F1 - Roadshow, Dubai Mall, Dubai - Content design consultancy
Aggreko - Change Management Programme, Dubai + Consultancy for Brazil and Australia - Design & Production Direction
Etisalat - CMO Conference, Bab Al Shams, Dubai - Show design and on-site direction
Volkswagen - 'Dreams' - Ambient Ad Campaign to run for 1 year, Madinat Jumeirah - Creative, Design and Execution including production and installation
UKCIG - Multi-media office AV design & fit-out (touch screens, PDP displays and holo-projection)
January 2008 - March 2009
Senior Producer - Action Impact, Dubai, UAE
Award Winning Live Communications agency with a wide range of corporate and government clients. Lateral role spread across client services, project management and creative development, especially in the areas of digital media and audience interaction.
Core Responsibilities:
• Client liaison in conjunction with account teams
• Presentation of creative and technical solutions to clients
• Preparation of pitch and RFP documents
• Budgeting and management of suppliers
• Digital media design and implementation
• Audio visual design and production
• On site management of large scale production teams often in excess of 100 personnel
December 2004 - December 2007
Account Director & Producer, (Live Media & Digital) - TMA, Henley-on-Thames, UK
Fully integrated agency specialising in: audience engagement, consumer marketing and B2B event design and production. Strong focus on consumer pharmaceutical, sports and leisure markets
Core Responsibilities:
• Leading and mentoring account team of 8 people
• Preparing and delivering new business pitches
• Briefing and managing creative team and presenting design proposals to existing clients
• Management of key client accounts +500, 000 GBP
• Project/Creative Direction on site for exhibitions and live events projects
• Film & Video direction (Corporate & Broadcast)
• Interactive Media design and direction
• Copywriting (B2B and consumer advertising)
December 2002 - December 2004
Creative Services Director - Firebrand, Eastbourne, UK
Full Service Design Agency. Servicing: Blue-Chip clients, regional authorities, leisure industry and utilities across: exhibition design, interactive media, point of sale and packaging, alongside more traditional media such as brochures and identity work.
Core Responsibilities:
• Account Management
• Pitch development
• Copywriting
• New Business Development
• Interpretation Design (Museums & Heritage)
• Creative Lead - (Heritage, Museum & Exhibitions)
• Project & Budgetary Management
Clients Included:
Royal Navy, Waitrose, Sainsbury's, Yorkshire Dales National Park Authority, South East Water, Millennium Commission, Bang & Olufsen.
October 1999 - November 2002
Creative/Managing Director - EDN Communications, London, UK
Multi-Disciplinary Design Agency in London's Mayfair. Specialised in: print, online, exhibitions, advertising and video. Joined as a 3-way partnership with 2 other Directors to develop the agency offer and expand into the visitor attractions and museums marketplace.
Core Responsibilities:
• Direction of all aspects of the company
• New business development
• P&L
• Quality control and production of projects.
• Creative leadership (2 x Creative Directors and 9 x Designers)
• Grew company turnover from £650k to £1.3m
• Instrumented move into new purpose built premises - including designing the offices from the ground up • Developed team from 9 to 22 full-time staff
Clients included:
British Medical Association, Jones Lang LaSalle, Aruna Technologies, Matrix, BP, Chelsea Football Club, Pfizer, Montagu Evans, Bradford & Bingley, Clifford Chance, BBC, Novartis, Accenture, The Royal Navy, Lockheed Martin and English Heritage.
January 1996 - September 1999
Creative Director - Clear Interactive, London, UK
Digital Design & Communications agency creating: cutting edge, award-winning projects. Blue Chip client base supported by a strong, multi-disciplined design and development team.
Core Responsibilities:
• Creative Lead across all projects
• Design team of 7
• Client Management
• New Business meetings and pitch preparation
• Management of external suppliers
• Attendance at industry events
Clients Included:
BMW, General Motors, British Airways, DTI, Channel 4, Berkeley Homes, IKEA, Sanyo, PWC, Motorola and The Science Museum
January 1995 - December 1996
Studio Manager / Producer - Clever Media (WPP Group), London, UK
Digital Media, Video Production and Live Events agency/studios born out of Metro Video and eventually merged with PCI Fitch to form Fitch Live - and now has become The Brand Union.
Core Responsibilities:
• Initial design of the studios
• Scheduling of studios
• Design Management/Quality Control
• Monthly reporting to board of directors
• Assistance with development of business plan
• New business meetings
• Management of the Video and interactive production systems (hardware & software)
• Hiring of freelance staff
Clients included:
LloydsTSB, Granada Group, AT Kearney, McKinsey & Co, GSK, Duracell, EMI and BT
December 1993 - January 1995
Multimedia Product Specialist - Computers Unlimited, London, UK
Leading UK distributor for Apple, Macromedia, Adobe and Sony Broadcast Systems. Performed a split role covering: telephone and on-site support to dealerships and consumers. Also providing assistance to the marketing departments and presented new product demonstrations at numerous road-shows and exhibitions.
Core Responsibilities:
• Design Software support - eg: Photoshop, Illustrator, etc
• Creating and delivering training courses in new media technologies
• Delivering presentations at trade exhibitions and roadshows
• Liaison with suppliers in USA, technical and marketing
• Attending training courses across Europe to increase skill base
1990-1993 Interactive Arts BA (hons), University of Wales
1989-1990 Diploma - Foundation Studies, Cumbria College of Art & Design (merit)
1987-1989 A Level Studies - 3 Subjects passed, Lakes School, Windermere
1982-1987 O Level Studies - 7 Subjects passed, Lakes School, Windermere