Digital Marketing and Campaign Manager
Management Development Institute of Singapore
Total des années d'expérience :18 years, 7 Mois
Conceptualize, develop and implement Social Media Advertising Plan for all International Markets.
Manage SEO for the Institute’s website.
Enhance Conversion Ratio (CRO) by optimizing search keywords, ads, landing pages etc.
Highlight Key Insights and opportunities to promote relevant USP’s for better conversion rates.
Gather business objectives and identify key performance indicators.
Design and implement frameworks to provide insights into performance of Institute’s website and other marketing programs.
Apply various analytic methods to discover and interpret information from multiple data sources.
Based on measurement reporting and analysis provide actionable insights and recommendation to improve business, website and marketing program performance.
Responsible for buying online media.
Identify new relevant channels for social media advertising.
Develop and implement strategies for newly identified channel.
Create, develop, implement, and monitor various ad campaigns on different platforms and Ad-Exchanges.
Department Champion for Implementing Microsoft Dynamics CRM in the institute.
Suggest various technical changes in institute’s website and create develop and implement various tracking mechanisms on website and landing pages.
Manage institute’s LinkedIn account.
Liaise with various vendors and ensure their high success rate.
Work closely with the Regional Manager to plan and execute Digital marketing strategies to penetrate new markets for the data and software solutions offered by Accuity.
Utilize Accuity’s LinkedIn account to engage with the stakeholders and provide information on products and services.
Generate enquiries through various online media channels.
Organize online product Presentations and demonstrations to target audience and talk about recent developments in the industry.
Monitor various online media channels for buying advertising space.
Focus on Key Accounts in the region to increase the book of business and ensure repeat business.
Design and implement digital marketing plans to increase penetration of products within the Key Accounts for the software and data solutions offered to minimize risk of Money Laundering, Terrorist Financing, and adhere to Know Your Customer Screening guidelines as described by the Regulator.
Develop content for marketing collaterals for various products and services with inputs from the Products team.
Maintain and update the collaterals within Salesforce Content Library for easy reference of other team members.
Work with the Product team to identify gaps and suggest improvements in the Web-Based tools and software solutions subscribed to by Accuity’s clients to optimize Cross Border Payments, Risk Management and Whole Sale Banking based on the client’s risk based approach.
Use Salesforce to Monitor ROI from campaigns, record activities, manage sales funnel, maintain client details, and, generate reports for management review.
Manage and support marketing and new business development activities in Singapore market.
Plan and manage marketing and business development activities across product offerings (Data, Information, and Process Management) in the assigned accounts and new accounts.
Organize breakfast talks and seminars for existing and new clients to talk about new developments in the products
Organize product presentations, demonstrations, and help to formulate commercial and pricing proposals for tenders and ITQs.
Provide software solutions to corporate in Singapore for Business Intelligence (QlikView) and Process Management
Work closely with in-house pre-sales team to develop proof of concepts and solutions based on clients requirements.
Use Microsoft Sugar CRM and Salesforce to track leads, record activity, manage sales funnel, maintain client details, and generate reports for management review.
Manage West and South India for marketing and business development the company’s e-learning and blended learning solutions.
Engage with Senior Executives from HR, Training, and IT to understand their specific needs and challenges.
Plan and implement Regional level marketing and business development strategies such as advertisement in newspapers and organizing seminars.
Hold guest lecturers at partnering institutions to talk about career advancement and industry expectations from graduating students.
Manage key corporate relationships in the region to increase brand awareness and communicate about the new products and services offered by the company.
Manage the vendors in the region to design and develop marketing collaterals for advertisements and events.
Work closely with the Senior Management to develop and implement effective marketing objectives for the region
Manage the marketing and business development activities in the West region in India through channel partners and direct marketing team.
Work closely and Interact with Senior IT and Business executives of key clients to understand their expansion plans and develop marketing plans in line with the same.
Organize presentations and seminars for the key client’s to inform them about the new products and improvements made in the existing products.
Prepare and present quarterly marketing plan to senior management for new city launches.
Work with channel partners in the region for organizing road shows and participating in local trade fairs to promote Sify’s products and services.
Manage the vendors in the region to design and develop marketing collaterals for advertisements and events.
•Managed the DSA as profit centre.
•Generated leads for on field executives through the telesales team.
•Responsible for branch targets and application to disbursal ratio.
•Initiated the activity to remove dormant accounts with zero or negative balance.
•Value Deepening of active accounts by 10% increasing the book size to INR 11.4 million
•Handled Cash Management Services for 3 months.
•Was designated as the Branch Investment Advisory officer.
•Improved the penetration of naukri.com services in the designated region by 30% quarter on quarter.
•Handled corporate accounts like WNS, Kilburn Engineering, and Accenture.
•Responsible for training clients on the use of services offered by the company.
MBA with specialization in Marketing. Completed two months summer internship with Mahindra & Mahindra Ltd., Mumbai, which included Assessing the market and identifying target segments for their new engine business division.