Ronda Mustafa

• Identify prospective business development opportunities with luxury fashion brand clients.
• Prepare and execute sales action plans and maintain sales activity records.
• Manage end-to-end digital campaigns- EDM, Rich media banners, Videos.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display.
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency.
• Develop plans, budgets, policies and the processes, for all approved initiatives within the different function to drive project delivery.
• Conduct comprehensive market research, feasibility studies, and financial analysis to generate insights on new opportunities across online, offline and event industry.
• Develop and manage digital marketing campaigns including Influencers and talents.
• Oversee a social media strategy across all the campaigns.
• Plan event from start to finish according to requirements, target audience and objectives.
• Manage Internal Communications (memos, newsletters etc.) Establishing Budgets, Performance specifications and sales estimates.
• Developing and implementing strategies that resonate with the target market.
• Measuring and reporting on campaign performance and assessing KPI’s and ROI.
• Ensuring that messaging and marketing activities are aligned with brand and company values.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Establish and maintain effective relationships with journalist, PR and maintain a media database.
• Organize initiatives and plan events or press conferences.
• Oversee overall project/ event execution, performance and budgeting.
• Develop and implement a communication strategy that includes media outreach and social media content creation.
• Planning event aspects, such as venue, seating, dining, and guest list.
• Coordinating event entertainment, including music, performers, and guest speakers.

• Provide clients with estimates of the costs of advertising products or services.
• Locate and contact potential clients to offer advertising services.
• Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising
• Inform customers of available options for advertisement artwork, and provide samples
• Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
• Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
• Develop budgets and projections for advertising while negotiating agreements with outside sales representatives.
• Managing the development of sales materials, including media kits.
• Good understanding of social networking in relation with the current trends and make recommendations for the progression of the Bingo social media offering.
• Delivering excellent and engaging content, based on customer insights.
• Planning of all CRM & Social Media strategy/campaigns and all that entails.
• Implementation of campaigns each month, working to budgets and ensuring an optimizing customer experience when required.
• Reached the yearly target objective and we exceeded the overall by 10% more.
• Reached a 50% more of loyalty rate from the previous year.

• Focused on our Enterprise customers and prospects.
• Performed activity standards such as Sales calls, product demos, customer evaluations and pipeline generation.
• Ensuring that all activity is tracked via Sales force.
• Set goals for annual revenue achievement against each prospective account.
• Accurately forecast sales opportunities via pipeline report.
• Effectively manage personal revenue pipeline to maximize all new business opportunities.
• Reduced the time required to respond to customer requests and improve customer satisfaction by providing internal training for the staff with the skills, knowledge authority needed to resolve customer enquiries and complaints.
• Ensure relationships with key decision-makers for accounts/new businesses are continuously developed and relationships are strengthened and grown.
• Increased employee productivity and the overall efficiency of the unit by introducing processes and procedures that eliminated duplication and reduced the time to complete month-end reports.
• Increased my territories client base by 35% or $250, 000 year-on-year.
• Won Sales Person for two consecutive quarters having exceeded 2 quarterly.

• Using sales, business development, marketing techniques and networking to attract business from client companies.
• Developing a good understanding of client companies, their industry, work culture and environment.
• Reviewing recruitment policies to ensure effectiveness of selection techniques and recruitment program reviewing recruitment policies to ensure effectiveness of selection techniques and recruitment program.
• Adjusting sales scripts to better target the needs and interests of specific individuals.
• Scheduling appointments to meet with prospective customers.
• Following up with clients to check their recruiting needs as well as upgraded their package status.
• Providing help and advice to customers using your organization's products or services.
• Developed feedback or complaints procedures for customers to use.
• Ensuring user understands benefits of using website tools and basic functions.
• Performed assisted services: Provide current and prospective employees with information about policies, job duties, working conditions, wages, and
opportunities for promotion and employee benefits.

• Attend meetings, seminars and programs to learn about new products and services.
• Sell various types of insurance policies to businesses and individuals on behalf of insurance companies, including automobile, fire, life, property, medical and dental insurance or specialized policies such as marine, farm/crop, and medical malpractice.
• Confer with clients to obtain and provide information when claims are made on a policy.
• Customize insurance programs to suit individual customers, often covering a variety of risks.
• Ensure that policy requirements are fulfilled, including any necessary medical examinations and the completion of appropriate forms.
• Explain features, advantages and disadvantages of various policies to promote sale of insurance plans.
• Meet prospective clients to obtain data about their financial resources and needs, the physical condition of the person or property to be insured, and to discuss any existing coverage.
• Perform administrative tasks, such as maintaining records and handling policy renewals.