Rosa Shahin, Campaign Marketing Manager

Rosa Shahin

Campaign Marketing Manager

Elsevier Ltd

Location
Jordan - Amman
Education
Master's degree, M.Sc. Marketing and International Management
Experience
16 years, 6 months

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Work Experience

Total years of experience :16 years, 6 months

Campaign Marketing Manager at Elsevier Ltd
  • Jordan - Amman
  • My current job since November 2012

a. Plan the overall annual campaign schedule for required products/ services
b. Develop marketing campaigns of different products across the MENA Region, and liaise with all stakeholders involved to deliver the campaigns.
c. Identify marketing opportunities through the effective use of market insight and intelligence.
d. Delivery of targeted campaigns, employing an appropriate mix of communication channels
e. Allocate marketing budgets for campaigns and projects and effectively measure and evaluate campaign activity to demonstrate ROI.
f. Produce key messages and customer value propositions, promotions and offers
g. Ensure that the campaign process is managed to optimize results Interrogate and analyse the customer databases, segment target audiences and identify market opportunities

Sales and Marketing Manager at Bayer Diabetes Care- Wifaq HealthCare
  • Jordan - Amman
  • March 2011 to August 2011

• Achieving sales targets through the implementation of innovative campaigns and country specific strategies
• Collaborate with the Ministry Of Health to organize Diabetes Awareness programs
• Manage medical representatives to focus their efforts and achieve sales targets
• Develop Diabetes Care Business and strive for leadership in the market
• Doubled the sales of the time frame in compared to the year before

Sales and Marketing Manager at Roche Diagnostics
  • Jordan - Amman
  • October 2008 to September 2010

Achievements and Responsibilites:
- Joint two brainstorming sessions as a consultant to develop marketing strategies for Eastern Europe, and for the LATAM EMEA region
- Introduced the Blood Glucose Monitoring Devices in the insurance policy of one of the leading Insurance companies in Jordan
- Achieving sales targets through the implementation of innovative campaigns and country specific strategies
- Collaborate with the Ministry Of Health to organize Diabetes Awareness programs
- Manage medical representatives to focus their efforts and achieve sales targets
- Setting up an annual marketing plan
- Ensured proper and complete reporting to upper management
- Developed a help line for Diabetes
- Develop differentiated services to distinguish Roche from competitors
- Doubled the sales in two years (2008 was double the sales of 2006)
- Achieved 70% growth in sales in year 2007
- Achieved 45% growth in sales in year 2008
- Achieved 42% growth in sales in year 2009
- Planned and implemented change of Accu-Chek product portfolio in Jordan-
- Planned and implemented two product launches in one year
- Setting up an annual marketing plan
- Ensured proper and complete reporting to upper management

Medical Representative at Roche Diagnostics
  • Jordan - Amman
  • June 2007 to September 2008

- Marketing the Blood Glucose Monitoring device to the pharmacies, doctors, hospitals and medical stores.
- Finding new clients and following up with them
- Track competitors activities and report them
- Achieve a yearly target and preset objectives
- Help organize events to promote diabetes knowledge and awareness

Education

Master's degree, M.Sc. Marketing and International Management
  • at Henley Business School- University of Reading
  • September 2012

Dissertation topic: The Role of Digital Marketing on Making Consumer Choice: The Case of OTC Medicines

Bachelor's degree, B.Sc. Nutrition and Food Technology
  • at Univeristy of Jordan
  • June 2007

Graduated from the University of Jordan after completion of a full 4 year program of Nutrition and Food Technology. The program included 12 weeks of intensive training at 4 different fields, each ending with a project. Upon graduation, I submitted 3 graduation projects: - A research about Arginine, its Sources and Health Effects - Scientific Methods of Butter, Cream and Sour Cream Productions - Type II Diabetes among Children and Adolescents

High school or equivalent,
  • at Al-Hussan International Schools, SABIS Associate
  • June 2003

- Completed my highschool from SABIS International Schools with honours in the last three years - Achieved the highest grade in Chemistry, Biology, Physics, Maths and Additional Maths O-level in the Eastern Province

Specialties & Skills

Digital Marketing
Marketing
Healthcare Marketing
Diabetes
Nutrition
Microsoft Office
Communication Skills

Languages

Arabic
Expert
English
Expert
French
Intermediate

Memberships

Gift of Life Amman
  • Volunteer
  • June 2008
Rotaract Amman Cosmopolitan
  • Past President and Advisor
  • January 2005

Training and Certifications

Negotiation Skills (Training)
Training Institute:
Delta International
Date Attended:
March 2008
Selling Skills (Training)
Training Institute:
Delta International
Date Attended:
December 2007
Marketing 3.0 (Training)
Training Institute:
Prof. Philip Kotler
Date Attended:
April 2011
New Managers Skills and HR Training (Training)
Training Institute:
Delta International
Date Attended:
March 2009