Rowena Leitao

Developed innovation campaigns and brand awareness which included strategy, business plan and objective of each client campaign while also developeding trust relationships with portfolio of major clients to ensure they do not turn to competitions.
Executed events and movie shoots along with the organizer and collaborated with marketing team to deliver the objective of the client. Responsible for all operation requirements during the event while ensuring all Covid guidelines are meant as per the government rules.
Work with internal stakeholders to ensure clearance, approval and authorization issues are resolved before displaying content.
Independently deals with any challenges that may arise pre-event or onsite. Collaborates with the event team and vendors to organize and enhance outbound client communication via event website, emails. Facilitates project planning, milestone tracking, status updates and change tracking from the initial kick off meeting until successful project closure as a means to support the development of a high- quality customer centric deliverable
Designed offer or package deals to active and cross-sell all 3 destination while having to puts together business plans / sales strategies that includes rate cards and with forecasted revenue.

• Managed, developed key account portfolios and built long term relationships with key account clients and the company by proactively gaining trust and understanding of the customers’ requirements.
• Developed and implement the commercial structure leading the sales of the Venue advertising services & event sponsorship by working closely with the organizers, key exhibitors, international agents and advertising agencies in the direction of growing the revenue YoY and ensure better customer’s experience.
• Management of Advertising and CRM software to ensuring the system is maintained with high-quality client database, updating accurate sales forecast and product development, packages.
• Worked closely with multiple stakeholders within the business on yearly Budget and pricing.
• Trained and proactively supported the key account executives on the daily roll and monitored their performance on new key account along with relationship management of existing customers to generate a larger share of account spend.
• Created sales proposals, contracts and generating invoices. Provided reviews to key account clients to showcase the areas of growth and areas of potential improvement and have ensure retaining the client.
• Addressed business requirements, while proactively taking accountability for ensuring that end to end scope and impacts of change are understood by all affected parties.
• Resolved conflict and proved solutions in a timely manner

• Researched and developed a list of potential clients and categorized them for each event & identified their business nature.
• Supported with onsite operations and researched and developed a list of potential partners for in-house events such as Dubai Sports World and Ramadan Majlis. Research and develop a list of potential partners when required.
• Developed and maintained relationships with existing and potential sponsorship clients and partners; Utilize telephone solicitation, electronic and written correspondence and face-to-face meetings as tools in order to reach and exceed the budgeted sponsorship & Media targets for each event.
• Delegate administrative & operation functions where possible: Coordinate or cross sell carious services that DWTC offers to clients.
• Responsible for all elements of event planning, including identifying event logistics and onsite operations requirements.

• As a Team Leader, developed and managed the customer services team and outlet on day to day operations to ensure maximum team efficiency and productivity.
• Have Lead and motivate a Customer services team to optimum performance levels to achieve agreed targets contributing to the company’s objectives Support the initiatives to exceed the target for exhibition services budget including the upsell of all products and services to drive an increase in the average spend per exhibitor.
• Implement compliance audits, review and monitor corrective action plans and work with managers and department heads to assess timely completion and compliance with requirements.
• Supported the initiatives to achieve the targets for exhibition services budgets, including the upsell of products and services to drive additional revenue.
• Maintain EBMS (Event Business Management Systems) integrity by adhering to the standards set for account creation; correct function level scripting and uploading of the correct support documentations.
• Managed and executing meetings as meeting room planner in a professional way and in a timely manner as per predefined timelines set.
• Procedures towards large operational tasks were refined thus working towards efficiency, example Dubai Sports World summer event.

Have Lead and motivate a Customer Care Executive team to optimum
performance levels to achieve agreed targets contributing to the
company’s objectives Support the initiatives to exceed the target for
exhibition services budget including the upsell of all products and
services to drive an increase in the average spend per exhibitor.
• Upload EBMS (Event System) pricelist within the given frame of time
and ensure all products and services are accurate as per the memo.

Effectively plan, price and sell brochure and individual package holidays
from within the Emirates Holidays product range.
• Tailor make Holidays package using air and land components from the
Emirates Holidays product, based on customer’s requirements whilst
providing high quality customer service.
• Provide options and accurate quotation to clients as per their
requirements. Arrange airline and ground reservations ensuring
confirmation of all services prior to client departure.