Ruba AbuObidAlla

The Khalifa Fund provides several financial programs to assist Emirati nationals in gaining the necessary capital to start a feasible business that contributes to the national economy. Such programs include Khutwa, Bedaya and Zeyada programs and other specialized programs which are designed to cover all the socio-economic activities of SMEs.

Designation Chronology:
Jul 2014-Present: Senior Editor - Corporate Communication & Marketing Department
Jan 2012-Jul 2014: Editor - Corporate Communication & Marketing Department
Apr 2009-Jan 2012: Office Executive to the Deputy Chief Executive Officer

Key Responsibilities:
Relationship Management:
• Engaging with key decision makers in the Print/ Electronic Media Industry to secure coverage of company events on top of the line Television Channels, Magazines and Social Media Platforms to enhance the image of the company.
• Leveraged relationships with local and international agencies for publication of KF’s press releases.
• Drafting Press Releases in English under tight deadlines to fortify the image of the company as a leading name in the Development sector by highlighting core achievements and long-term organizational objectives.
Copy-Writing:
• Reading, reviewing, editing and translating (from English to Arabic and vice versa) drafts of reports, memos, documents and other public relations material to assure accuracy of language prior to their publication.
• Compiling feedback about KF from visitors and consulting relevant employees for clarification of translations; following up with Senior Managers for critical information to be used in press releases and publications.
• Managing KF different social media pages; including posting, monitoring and content development.
Administration Management:
• Handling incoming/ outgoing communications between the Deputy CEO Office, other departments and state entities.
• Resolving queries addressed to the Deputy CEO Office, conducting research for special projects, and communicating with travel agents and hotel managers for Deputy CEO’s traveling and logistics.

Abu Dhabi Health Services Company or SEHA is an independent public joint stock company founded to manage the curative activities of the public hospitals and clinics of the Emirate of Abu Dhabi.

Key Responsibilities:
• Provided first-rate assistance by scheduling appointments and meetings based on availability and commitments; adjusted calendar for delays, cancellations and postponements.
• Accompanied in important meetings, jotted down key points, prepared action plans and followed up for progress.
• Received mails and categorized them as “most-urgent”, “important” and “routine” to manage responses in a structured and methodological manner.
• Established a robust communication channel between Office of the Health Operations Manager and Other AHS Departments/Health Care Entities to facilitate effective handling of tasks requiring mutual cooperation and to resolve issues and handle complaints in a professional manner.
• Assured delivery of error-free information by translating correspondences from Arabic to English and vice versa based on the level of understanding of the recipients.

Sheikh Khalifa Medical City consists of a 586 bed Acute Care Hospital, 14 Outpatient Specialty Clinics and a Blood Bank, all accredited by Joint Commission International (JCI). Additionally, SKMC manages a 125 bed Behavioral Sciences Pavilion, and an Urgent Care Center located within the city of Abu Dhabi..

Designation Chronology:
Feb 2008-Dec 2008: Administrative Assistant to the Executive Director of the Chief Executive Officer
Aug 2006-Feb 2008: Executive Secretary for the Regional Chief Financial Officer - Finance Department
Oct 2003-Aug 2006: Unit Clerk / Translator - Pediatrics Clinic
Aug 2000-Oct 2003: Receptionist / Translator - Radiology Department

Key Responsibilities:
Executive Secretary
• Maintained calendars and scheduled appointments, visits, meetings, seminars and conferences by collaborating with multiple entities; noted key points and prepared minutes of meetings outlining specific actions to be taken by the RCFO, CEO and Executive Director and followed up on progress.
• Conducted thorough research on special tasks assigned by the CEO and Executive Director; shared critical information to assist in problem solving and decision-making.
• Performed root cause analysis to develop a strong understanding of personnel/ patient related queries and resolved them in an amicable manner.
• Attended telephone calls, proactively greeted visitors, penned down messages, shared information asked for and directed calls to the relevant personnel.
Administration Management
• Established a network of communication between SEHA (Abu Dhabi Health Company) and HAAD (Health Authority - Abu Dhabi) for handling requests addressed to the CEO and Executive Director.
• Consulted with the HR Department and communicated with Foreign Embassies for timely issuance of residency visas and the Road and Transport Authority for driving permits for Cleveland Clinic Staff.
• Assured accommodation facilities are in perfect condition prior to arrival of Cleveland Clinic Staff by coordinating and following up with vendors, finance and housing personnel.
• Received, acknowledged and read communications from multiple sources and routed them between the RCFO, Health Care and Finance Personnel.
• Facilitated communication between patients, their families and medical staff by translating conversations and critical terminologies related to the health field from Arabic to English and vice versa; reviewed and edited translations of medical brochures to ensure accuracy.