Rupali Verma, Business Manager

Rupali Verma

Business Manager

Anugrah Madison

Location
India - Mumbai
Education
Master's degree, Mareting
Experience
11 years, 1 month

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Work Experience

Total years of experience :11 years, 1 month

Business Manager at Anugrah Madison
  • India - Mumbai
  • October 2013 to December 2014

Profile:
• Managing Existing client portfolio : Servicing & Business generation with the accounts / clients already on board
• Strategic planning of key accounts : Ensuring long term relationships with key clients & ensuring business consistency
• Organic growth of accounts : Mapping of the businesses horizontally/ vertically to gain business increment
• Maintaining internal relationships : Managing internal clients / stake holders
• Supervising operations : Working in tandem with the on ground field force to ensure quality delivery
• Integrated solutions approach : Ensuring selecting communication modes that amplifies the reach with mediums selected
Key clients worked with are:
Colgate - Managing alternate distribution channel, creating new outlets to be mapped, Consumer interaction, Demand generation modules
CEAT - Visual Merchandising, Store Adoptions, B2B interactions, B2C interactions, Consumer focused communications to ensure brand recall, indirect sales
Mahindra & Mahindra - Consumer focused communication formats for multi- category brands, City & small town formats, Brand perception changing / building communication formats, Modules focused gaining market share in relative categories
Godrej Consumer Products Limited - Brand visibility formats for Toilet soap - Godrej no.1, Trade interactions in gaining sales through trade counters, Introducing perception & behavior changing format for brand like Nupur Mehndi.

Consultant at fortune4technologies
  • India - Mumbai
  • February 2013 to June 2013

Profile: Devising formats on digital platform to engage with the target audience and promote the movie.
E.g. FB Interactions, Website format & content, Twitter handle integration, Cross promotions across the selected products.

Consultant / Key account Manager at ibrands
  • India - Mumbai
  • November 2011 to January 2013

Profile:
• Spear Heading IP: “MATHEMAKID” in Association with CNBC AWAAZ & IDEAL EDUCATION for students in selected states from std 6th - 9th, across recognized boards

• Established the property starting from its name, process, reach, phases, stake holders, integration of media, empanelment of vendors, promoting the event via various mediums, association with a TV channel for the final 3 episodes ( CNBC AWAAZ ).

• Experiential Marketing Consultant-Account Head for non-traditional content on news genre

• Managing & maintaining stake holders relations: Editorial, Brand, Sales, Partners / Sponsors, Vendors etc.

• Creativity & Innovation - Bringing on the table non -traditional formats to acquire and engage new viewers for the news channel

E.g formats like: 7 wonders of Maharashtra etc.

Sr Manager Key Accounts at RC&M
  • India - Mumbai
  • February 2011 to October 2011

Profile:
• Developing innovative & creative ways to reach TG & communicate with them- with local insights & expertise
• Handling Marketing, Sales, Business Generation roles
• Communication & customer engagement formats for deep rural areas.
• Managed the launch & promotion of Gio, a 0.5T 4-wheeler cargo vehicle through extensive below-the-line activities across 16 states in India followed by creating various different activation routes to increase sales.
• Identifying market need for an affordable cargo vehicle in rural India and thereby fulfilling it by tapping over 1000 Haats across India resulting in an increase in sales by 15%
• Strategizing & conceptualizing effective direct marketing campaigns for variants of Gio
• Strategizing & conceptualizing the launch of Gio Cab, a passenger vehicle across India through various below-the-line initiatives
• Festival based communication formats. E.g. Ganpati Activity - Maharashtra - 8 cities, 18 pandals
• Customer marketing & perception building formats like CAB Video on Wheels activity, 7 states, and 800 stands app., 5 units- using testimonials of existing customers
• Co-ordination & Supervision of the team members involved - Designing, Production, On-ground, MIS etc.
• Conducting extensive MIS - Data MINING for product performance, giving instant feeds to the marketing & dealer teams and gather valuable data for formulation of further actions to be taken.
• Working closely with the channel partners (dealers) for strategic Branding of the Products.

Key clients worked with are:
Mahindra & Mahindra

Business Manager Mumbai at Les Concierges
  • India - Mumbai
  • June 2010 to October 2010

Profile:
• Managing a set of clients for all their brand related solutions / communication formats
• Establishing innovative ways of engaging with the brands customers
• Making use of existing concierge desks to make inroads to the corporate

Head Key Accounts at Integrid Media Pvt Ltd
  • India - Mumbai
  • June 2008 to May 2010

Profile:
• Managing Existing client portfolio : Servicing & Business generation with the accounts / clients already on board
• Strategic planning of key accounts : Ensuring long term relationships with key clients & ensuring business consistency
• Organic growth of accounts : Mapping of the businesses horizontally/ vertically to gain business increment
• Maintaining internal relationships : Managing internal clients / stake holders
• Supervising operations : Working in tandem with the on ground field force to ensure quality delivery
• Integrated solutions approach : Ensuring selecting communication modes that amplifies the reach with mediums selected

Manager Client Servicing at J&M Events & Promotions
  • India - Mumbai
  • May 2005 to May 2008

Profile:
• Servicing existing clients with solutions to their specific needs
• New Business Development
• Vendor Management
• Creative & Operations Management

Marketing Executive at Confederation of Indian Industry
  • India - Mumbai
  • September 2004 to April 2005
Volunteer at Various
  • India - Mumbai
  • June 2003 to August 2004

Have worked as Volunteer / promoter for various brand promotions

Education

Master's degree, Mareting
  • at K.J Somaiya Institute of Management Studies & Reaserach
  • April 2013

Specialties & Skills

Project Management
Brand Management
Marketing Mix
Market Research
Communications

Languages

English
Expert