Chief Marketing Officer
Mydentist
Total des années d'expérience :19 years, 1 Mois
Head the marketing for Mydentist - India's largest Dental chain
Leading marketing strategies & activities for Asia's leading preschool brand Kidzee and India's fastest growing school network Mount Litera Zee School.
Managing complete brand & marketing activities for all the high end & premium south Mumbai projects.
Launch of Armani designed World Towers and other high end luxury projects by creating the desirability of the brand in the consumers mind.
Part of the Global Brand Development team responsible for creation of new products, building/creating Innovation Road maps (5 yr plans) and communication strategy.
Leading cross functional teams (global/regional) to ensure on time projects delivery.
Brand management for Knorr and subsequently Closeup to deliver on market share, brand health and turnover targets for South Asia.
Market Development for Closeup in rural India.
Products Launched : Knorr Indian Soups, Knorr soupy noodles, Closeup Fire Freeze & Closeup Crystal Frost.
Generating actionable consumer insights via qualitative research. Adept at conducting various kinds of qualitative studies like exploratory, evaluative, new product development & ad testing via depth interviews and group discussions.
Developing media strategies, planning and implementation of media for HDFC Life, BPCL, SBI Bank & Novartis