Safa Abdallah, Creative Designer

Safa Abdallah

Creative Designer

DM3 Agency

Location
Egypt - Cairo
Education
Bachelor's degree, Mass Communication
Experience
3 years, 5 months

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Work Experience

Total years of experience :3 years, 5 months

Creative Designer at DM3 Agency
  • United Arab Emirates - Dubai
  • July 2015 to January 2016

My role is mainly taking care of all the graphic designs of the agency and it's clients in addition to other digital marketing responsibilities. Graphic Design: Designing all daily posts for several clients that fit to be used in social media channels. Designing websites and designing online banners (static and GIF). Designing collaterals such as business cards, forms, presentation and banners. Social media management: Responsible for all Instagram accounts of the clients, (content creation, graphic design and scheduling posts). Video filming and editing: Responsible for filming videos (interviews, ads etc.) Editing existing videos or raw videos to fit into social media for clients. Photography and editing: Taking pictures for all events (internal - external) Editing and retouching pictures for website and media use Clients: Infiniti (Arabian Automobiles) Jacky's electronics Jebal Middle East Royal Yachts Sushi Yoshi ABVC pet necessities DM3 Institute

Graphic Designer - Freelance at Signature Snacks
  • United Arab Emirates - Dubai
  • September 2015 to October 2015

Designed several posts and covers for social media, in addition to co managing the facebook page and making video ads for social media channels.

Marketing Executive at Euler Hermes
  • United Arab Emirates - Dubai
  • May 2014 to June 2015

My role at Euler Hermes was mainly taking care of the local website, as well as, promoting for it. In addition to other marketing projects and responsibilities.

Key achievements:
Increased website traffic by 30-50% through online advertising
Developed a mobile app for internal use, to ease the internal communication between management and employees and vice versa
Suggested a recycling initiative with a colleague for a better office environment
Kicking off the internal & external telemarking project

Website:
Making sure website is updated in line with the group’s website, as well as making sure everything is working properly
Promoting for the website on Google Adwords by building an account with different variety of Ad groups (clicks increased each month by 50-80%)
Monitoring all online and offline news and placing it on the website

Graphic Design:
Designing Brochures - Flyers - posters for events, internal and external use
Designing internal and external online announcements
Building and designing newsletters on Dreamweaver and Mail Chimp
Designing online banners

Telemarketing:

Intenal:
- 10 calls per day, to different potential clients.
- Daily reports (using sales force)
- Coordinating with sales and assigning sales to taking over the leads.
- Going to meetings with sales representatives
External:
- Explaining to D&B what we are looking for.
- Training them how to make the calls to the clients.
- Getting daily reports and reporting them on sales force and assigning the leads.


Photography and editing:
Taking pictures for all events (internal - external)
Editing and retouching pictures for website and media use
Editing interviews and videos for media use

Event Management:
Preparing all necessary materials for event (flyers - brochures - roll up banners etc.) and coordinating with suppliers for those materials.
Finalising and beautifying presentations for presenting colleagues
Setting up and coordinating with organisers to make sure everything is all set

Graphic Design - Freelance at http://ultimatebzr.com/
  • United Arab Emirates - Dubai
  • May 2015 to May 2015

Project: Designed banners and collaterals for the website launching.

Graphic Designer - freelance at Gourmandise Sweets
  • United Arab Emirates - Dubai
  • April 2014 to August 2014

Designed the online and print menu, in addition to flyers and greeting cards.

Marketing Coordinator at Bayt.com
  • United Arab Emirates - Dubai
  • April 2013 to April 2014

Initially hired as an intern for the Affiliates Program and was confirmed as a full time employee due to exceptional performance. My current role at Bayt is twofold, graphic design and event management. I am responsible for ensuring that all marketing deliverables are being met.

Key achievements:

Handling the ‘Career Comeback Coffee Mornings” project, the bimonthly series of free informative sessions in partnership with Marina Mall. Responsible for content design, and all organizational aspects (attendees, registrations, material)
Cleared a backlog of 400, 000 CV photos on the system
Developed a new publication tracking sheet, tracking monthly impressions on all publications
Contributed to the launch of Bayt.com’s first jobseeker workshop, designing the booklet as well as the preparation and set up for the event

Graphic Design:

Designing client online Branded Career Channels (eg: http://jobs.ameinfo.com/, http://jobs.arabhardware.net/, http://jobs.aliqtisadi.com/ )
Print Design: career articles and Bayt.com Ads for magazines and newspapers (weekly for 5 newspapers and monthly for 24 magazines)

Online Design: Designing homepage boxes, Bayt.com blog headers, mailers and banners (Leader Boards and MPUs) for Bayt.com and other partners

Preparing daily and monthly statistical reports tracking exposure we get through our marketing agreements, ads and campaigns online and offline and communicating results through presentations with clients, sales teams and management

Event Management:
Representing Bayt in all our events and job fairs across UAE. Preparing the banners, designing flyers, registration and attendance details, booklets, mailers and name tags
Conducting feedback reports on event success and lead generation and communicating recommendations for future improvement

Marketing at Bayt.com
  • United Arab Emirates - Dubai
  • December 2012 to April 2013

Key Achievements:
Created a new fraud check system to be checked on a daily and monthly basis
Responsibilities:
Reviewing Affiliate program applications and managing it by accepting or rejecting.
Following up on the deliverables and status of each affiliate ensuring no fraud
Preparing monthly payments with the finance department so they can get paid on time
Daily reporting of all statistics for registrations and trafficking of all social networks and career partners and comparing them with previous numbers in order to keep track of the advancements.

Assistant content supervisor at TeenStuff/Kelmetna Magazines
  • Egypt - Cairo
  • July 2010 to September 2010

• TeenStuff/Kelmetna Magazines ( July2010- September 2010)
( Write Articles- Edit Articles- was assigned to be assistant content supervisor in Teenstuff Magazine)

Education

Bachelor's degree, Mass Communication
  • at Misr International University
  • September 2012

• Earned Primary and Preparatory Certificates From Thebes International School. • Earned Thanaweya amma ( 2nd Secondary Math section- 3rd Secondary Literary Section) Year 2008 from Nefertary International School (AKA NIS) • Graduated From Misr International University (AKA MIU), Faculty of Mass Communication. Major Radio & Television (RTV), Minor Design & Layout.

Specialties & Skills

Graphic Design
Digital Marketing
Adobe Illustrator
Final Cut Pro
Adobe Photoshop
Microsoft Suite
Final Cut
Illustrator
In Design
Adobe Premiere
Photoshop

Languages

Arabic
Expert
English
Expert
French
Beginner