Safa Kashef, Creative Designer

Safa Kashef

Creative Designer

DM3 Agency

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Radio and Television/ Minor Design
Experience
11 years, 7 months

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Work Experience

Total years of experience :11 years, 7 months

Creative Designer at DM3 Agency
  • United Arab Emirates - Dubai
  • My current job since July 2015

My current role at DM3 is mainly taking care of the designs for our clients and the agency (designing and proofing other designs as well), as well as, handling all the Instagram accounts. In addition to projects and responsibilities.

Graphic Design:
Designing posts and ads for all social media channels (such as Facebook, Instagram and Twitter).
Designing websites pages for different clients.
Designing GIF banners.
Designing collaterals such as presentations, business cards and banners.

Filming and video editing:
Making several story boards for clients videos.
Video filming interviews, social media ads and other videos.
Video editing raw videos and existing video to fit into social media channels.

Photography and editing:
Making photoshoots and editing for several clients and use the images for social media campaigns and promotions.

Social media management:
Handling Instagram accounts of all clients including content creation, design and scheduling.

Clients:
Infiniti (Arabian Automobiles)
Jacky's Electronics
Jebal Middle East
ABVC pet nessecities
Sushi Yoshi
Royal Yachts

Graphic designer - Freelance at Signature Snacks
  • United Arab Emirates - Dubai
  • September 2015 to October 2015

Designing ads for social media in addition to creating content and making video ads as well.

Marketing Executive at Euler Hermes (Part of Allianz)
  • United Arab Emirates - Dubai
  • May 2014 to June 2015

My role at Euler Hermes was mainly taking care of the local website, as well as, promoting it. In addition to other marketing projects and responsibilities.

Key achievements:
Increased website traffic by 30-50% through online advertising (Google Adwords)

Developed a mobile app for internal use, to ease the internal communication between management and employees and vice versa

Kicking off the telemarking (10 calls per day and coordinating with sales in generating leads for the company and attending several meetings and submitting reports)

Set up Linkedin Euler Hermes GCC page (to increase visibility and generate leads)


Website:
Making sure website is updated in line with the group’s website, as well as making sure everything is working properly
Promoting for the website on Google Adwords by building an account with different variety of Ad groups (clicks increased each month by 50-80%)
Monitoring all online and offline news and placing it on the website

Graphic Design:
Designing Brochures - Flyers - posters for events, internal and external use
Designing internal and external online announcements
Building and designing newsletters on Dreamweaver and Mail Chimp
Designing online banners


Photography and editing:
Taking pictures for all events (internal - external)
Editing and retouching pictures for website and media use
Editing interviews and videos for media use

Event Management:
Preparing all necessary materials for event (flyers - brochures - roll up banners etc.) and coordinating with suppliers for those materials.
Finalising and beautifying presentations for presenting colleagues
Setting up and coordinating with organisers to make sure everything is all set

Graphic designer - Freelance at Gourmandise Sweets
  • United Arab Emirates - Dubai
  • April 2014 to August 2014

Graphic Design:
Designing online and print menu in addition to designing flyers and greeting cards.

Marketing Coordinator at bayt.com
  • United Arab Emirates - Dubai
  • April 2013 to April 2014

Initially hired as an intern for the Affiliates Program and was confirmed as a full time employee due to
exceptional performance. My current role at Bayt is twofold, graphic design and event management.
I am responsible for ensuring that all marketing deliverables are being met.

Key achievements:

• Handling the ‘Career Comeback Coffee Mornings” project, the bimonthly series of free informative

sessions in partnership with Marina Mall. Responsible for content design, and all organizational

aspects (attendees, registrations, material)

• Cleared a backlog of 400, 000 CV photos on the system
• Developed a new publication tracking sheet, tracking monthly impressions on all publications
• Contributed to the launch of Bayt.com’s first jobseeker workshop, designing the booklet as well as the preparation and set up for the event

Graphic Design:

ß Designing client online Branded Career Channels (eg: http://jobs.ameinfo.com/, http://jobs.arabhardware.net/, http://jobs.aliqtisadi.com/ )

ß Print Design: career articles and Bayt.com Ads for magazines and newspapers (weekly for 5 newspapers and monthly for 24 magazines)

ß Online Design: Designing homepage boxes, Bayt.com blog headers, mailers and banners (Leader Boards and MPUs) for Bayt.com and other partners

ß Preparing daily and monthly statistical reports tracking exposure we get through our marketing agreements, ads and campaigns online and offline and communicating results through presentations with clients, sales teams and management

Event Management:

ß Representing Bayt in all our events and job fairs across UAE. Preparing the banners, designing flyers, registration and attendance details, booklets, mailers and name tags

ß Conducting feedback reports on event success and lead generation and communicating recommendations for future improvement

Online Marketing Analyst at Bayt.com
  • United Arab Emirates - Dubai
  • December 2012 to March 2013

Internship in the marketing department 

Responsible for: 

- Send a daily report with all statistics of the day before 
- Managing the affiliates program 
(authorization, rejection, and follow up, fraud check). 
- Preparing payments for the affiliates. 
- Editing and publishing success stories on bayt.com 
- Providing Statistics when required.

Assistant content supervisor at Teenstuff Magazine
  • Egypt - Cairo
  • July 2010 to September 2010

Was responsible for:
- editing articles.
- generating themes and ideas for articles.
- supervising events
- writing articles

Education

Bachelor's degree, Radio and Television/ Minor Design
  • at Misr International University
  • August 2012
High school or equivalent, Literature
  • at Nefertari International School
  • August 2008

Specialties & Skills

Marketing
Photography
Video Editing
Adobe Creative Suite
Graphic Design
adobe suite
Ability to adabt
Flexibility in work
multitasking
microsoft suite
final cut
photography and filming

Languages

Arabic
Expert
English
Expert
French
Beginner

Hobbies

  • Dancing
  • Video Games
  • Painting
  • Reading