Manager Marketing & PR
Interflow Communication
Total years of experience :6 years, 6 months
• Utilized strong ability to sell marketing ideas, strategies and tactics to help the company increase market share, and generate new business; sold special marketing opportunities including various events and functions.
• Work closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes and timelines. Revamped the company’s marketing calendar and helped generate business.
• Examine ratings, research data, and market share information and analyze programming features of company vs. competition to insure marketing plans are effective and strategic.
• Developed Media Partnerships with various clients to promote cross branding and brand recognition
• Managed Public Relations for the channel and worked closely with the media community
• Was involved in producing marketing collateral in video, audio and paper content.