Total Years of Experience: 31 Years, 8 Months
February 2011
To Present
Marketing Manager
at Grace Health Care Pvt. Ltd
Location :
Pakistan - Karachi
Essential Responsibilities:
1. Develop a Product Marketing management plan, including marketing plan, customer acquisition, market
messages, launch plan, collateral and sales tools.
2. Drive and develop materials for product launches including press releases, launch materials, customer
presentations and sales and training materials.
3. Develop demand generation initiatives including training, presentations and demonstrations, program of
client visits.
4. Develop and drive competitive marketing campaigns to ensure market share and profitability.
5. Work closely with the Product Management teams to position our products for success in the market.
6. Develop and lead the go to market strategy and execution of go to market plans and tactics.
7. Creation of plans and strategies to assist in achieving the product objectives.
8. Collaborates cross functionally on competitive selling, pricing, market development and field solutions.
9. Measuring results, including: usage, revenues and market share.
10. Ensuring customer focus by communicating and building rapport with customers.
11. Participation on the necessary cross functional teams to execute sales awareness plans, go to market
strategies and special events.
12. Track, monitor and report on execution of marketing plans.
1. Develop a Product Marketing management plan, including marketing plan, customer acquisition, market
messages, launch plan, collateral and sales tools.
2. Drive and develop materials for product launches including press releases, launch materials, customer
presentations and sales and training materials.
3. Develop demand generation initiatives including training, presentations and demonstrations, program of
client visits.
4. Develop and drive competitive marketing campaigns to ensure market share and profitability.
5. Work closely with the Product Management teams to position our products for success in the market.
6. Develop and lead the go to market strategy and execution of go to market plans and tactics.
7. Creation of plans and strategies to assist in achieving the product objectives.
8. Collaborates cross functionally on competitive selling, pricing, market development and field solutions.
9. Measuring results, including: usage, revenues and market share.
10. Ensuring customer focus by communicating and building rapport with customers.
11. Participation on the necessary cross functional teams to execute sales awareness plans, go to market
strategies and special events.
12. Track, monitor and report on execution of marketing plans.
June 2008
To January 2011
Head of Monitoring & Evaluation Team
at Greenstar social marketing guarantee pakistan
Location :
Pakistan - Karachi
Major Responsiblities:
• As a National Manager: I am responsible for all field operation staff monitoring & evaluation (Sales,
Marketing & Consumer Teams).
• Reporting to CEO Greenstar.
• Responsibility: Marketing and sales for complete FP portfolio & full fletch responsible and achieved 40%
growth in 2009-10.
• Plan new innovative activities to capture more market share with highest ever growth.
• Responsible for market leadership with in next coming 3 years.
• Managing a direct team of 16 managers & sales peoples.
• Responsible for key figure data input from Pakistan in regional Annual budget planning.
• Responsible for Sales force effectiveness
• Responsible for sales force incentive & roll out.
• Take care of MIS data and responsible to provide it to regional level.
• Developed Healthcare & consumer teams for better coverage.
• Developed and implemented KPI (Key Performance Indicators) reporting system for Sales, Marketing,
Health services & IPC with the co-ordination of HR and finance
• Successfully launched Sales force SMS based reporting system, which is LBS based services, helping
managers to check daily performance of their team from GS MIS system.
• Developed marketing plan for upcoming new field force which has been approved and implemented.
• Successfully delivered required operational objectives.
• Successfully achieved business plan for 2009.
• Conduct 4 Trainings sessions in 4 Regions, 101 MIO’s & manager’s to be trained.
• Monitoring & Evaluation of all teams (Sales, Marketing, Health services & Consumer team)
• Develop & Roll out SOP of Operation effectiveness with the help of GM HR & OD and implemented across
the board & get 100% success rate.
• As a National Manager: I am responsible for all field operation staff monitoring & evaluation (Sales,
Marketing & Consumer Teams).
• Reporting to CEO Greenstar.
• Responsibility: Marketing and sales for complete FP portfolio & full fletch responsible and achieved 40%
growth in 2009-10.
• Plan new innovative activities to capture more market share with highest ever growth.
• Responsible for market leadership with in next coming 3 years.
• Managing a direct team of 16 managers & sales peoples.
• Responsible for key figure data input from Pakistan in regional Annual budget planning.
• Responsible for Sales force effectiveness
• Responsible for sales force incentive & roll out.
• Take care of MIS data and responsible to provide it to regional level.
• Developed Healthcare & consumer teams for better coverage.
• Developed and implemented KPI (Key Performance Indicators) reporting system for Sales, Marketing,
Health services & IPC with the co-ordination of HR and finance
• Successfully launched Sales force SMS based reporting system, which is LBS based services, helping
managers to check daily performance of their team from GS MIS system.
• Developed marketing plan for upcoming new field force which has been approved and implemented.
• Successfully delivered required operational objectives.
• Successfully achieved business plan for 2009.
• Conduct 4 Trainings sessions in 4 Regions, 101 MIO’s & manager’s to be trained.
• Monitoring & Evaluation of all teams (Sales, Marketing, Health services & Consumer team)
• Develop & Roll out SOP of Operation effectiveness with the help of GM HR & OD and implemented across
the board & get 100% success rate.
May 2005
To June 2008
Manager Cardio & Insulin
at Highnoon laboratories limited
Location :
Pakistan - Karachi
• Launch Human Recombinant Insulin (Biotech Product) vials, cartridges and Automatic & Electronic pen (First time in Pakistan)
• Highest achiever in Pakistan
• Launch state of the art layered tablet in Pakistan. (Combination of Clopidogrel+Aspirin)
• Effective and efficient team management.
• Training and development of SPO’s for next assignment.
• Responsible for two teams in Karachi & Balochistan.
• Highest achiever in Pakistan
• Launch state of the art layered tablet in Pakistan. (Combination of Clopidogrel+Aspirin)
• Effective and efficient team management.
• Training and development of SPO’s for next assignment.
• Responsible for two teams in Karachi & Balochistan.
June 1992
To March 2005
Zonal Sales Manager / Product Manager
at Novartis pharma (pakistan) limited
Location :
Pakistan - Karachi
Responsibilities:
• Time Management.
• Territory Management.
• Implementation of promotional strategy.
• Ensure the Achievement of assigned products target.
• Forecasting.
• Coaching and Develop people for future competitive environment.
• Improve selling skills of MIO’s.
• Develop customer relations with key opinion leaders.
• Liaison with the distribution channels.
• Responsible for Three lines (Antibiotics, Anti T.B. & Anti Ulcerents)
• Select as Product Management Trainee through Novartis assessment centre.
• Working in different important cities. ( Khi, Lhr, Psw, Fsd and Sug)
• During visits analyze the market development of new products.
• Working on new product development and analysis the growth of market, segment and products with the help of IMS Pakistan.
• Expanded territorial sales.
• Developed excellence in sales training course.
• Included my major products in assign institutions.
• Develop excellent relation with key opinion leaders in assign territory.
• Maintain excellent liaison with customer and the top management.
• Received Best Team Award from Country Sector Head (1998)
• Received First Prize from National Sales Manager (1997)
• Received second prize from Business Unit Head (1995)
• Received Third prize from Business Unit Head (1994)
• Received Third position prize in Basic Training Course from Pharma Head (1993)
• Time Management.
• Territory Management.
• Implementation of promotional strategy.
• Ensure the Achievement of assigned products target.
• Forecasting.
• Coaching and Develop people for future competitive environment.
• Improve selling skills of MIO’s.
• Develop customer relations with key opinion leaders.
• Liaison with the distribution channels.
• Responsible for Three lines (Antibiotics, Anti T.B. & Anti Ulcerents)
• Select as Product Management Trainee through Novartis assessment centre.
• Working in different important cities. ( Khi, Lhr, Psw, Fsd and Sug)
• During visits analyze the market development of new products.
• Working on new product development and analysis the growth of market, segment and products with the help of IMS Pakistan.
• Expanded territorial sales.
• Developed excellence in sales training course.
• Included my major products in assign institutions.
• Develop excellent relation with key opinion leaders in assign territory.
• Maintain excellent liaison with customer and the top management.
• Received Best Team Award from Country Sector Head (1998)
• Received First Prize from National Sales Manager (1997)
• Received second prize from Business Unit Head (1995)
• Received Third prize from Business Unit Head (1994)
• Received Third position prize in Basic Training Course from Pharma Head (1993)
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