Senior Social Media Manager
Tawasol IT
Total years of experience :16 years, 6 Months
Accomplishments:
o My social media strategy to increase the app downloads was approved by FCB digital marketing team.
o Implementing the on-ground activation idea at GITEX2015 and achieving great interaction. (related to the above strategy)
• Accountability and ownership of Tawasol online presence strategy.
• Managing the day-to-day social media activities, blogging and updating Tawasol website.
• Managing and executing social media content creation, community management, and paid campaigns for FCB STUDIO account.
• Develop online advertising plans to support social media campaigns, test and optimize.
• Monitoring, analysis and reporting.
• Preparing social media proposals and presenting to clients.
Accomplishments:
o Gaining Million’s Poet TV program as a client.
o Gaining Sandooq Al Watan as a client.
o Launching Nat Geo Farsi & Nat Geo Kids.
o Increasing the number of Million’s poet Snapchat views by 150% during live coverage.
o Increasing Million’s Poet Twitter engagement rate by 2.5% compared to previous season
o Training the whole team on reports, analysis and strategy.
• Number of team members I am managing is 15.
• Lead the social media team, acquire and train new talents.
• Prepare pitches, proposals and strategies for current and prospect clients.
• Supervise closely the account planning efforts in terms of research, brand insights, briefs, creative and video production.
• Demonstrate the value of digital and social media to clients based on regional and global best practices.
• Work closely with the client servicing team and offer them ideas and opportunities to upsell.
• Review and analyze reports to understand the user behavior in order to identify what motivates them the most to get engaged.
• Overlook the content optimization and aid the team in creating tailored content per platform.
• Affiliate with other departments including but not limited to: digital marketing, PR, legal and finance.
• Make sure the accounts are profitable and the resources are wisely allocated.
• Quarterly reviews for accounts to ensure that everything is going according to the strategy in terms of KPIs and ROI.
Accomplishments:
o Organically increasing Arab Casting fans on FB by 150% & YouTube subscribers by 25% within 100 days.
o Exceeding Arab Casting video views target by 300% on FB and 115% on YouTube, organically.
o Gaining Iftah Ya Simsim as a client.
o Increasing Ramadan 2016 Engagements on all platforms by 350% from Ramadan 2015
• Number of team members I am managing is 8.
• Prepare pitches and proposals for potential clients.
• Create meticulous strategies including comprehensive KPIs and make sure they are implemented correctly.
• Proactively engage with clients when feedback is received.
• Enhance the team spirit, motivate and encourage members to perform optimally
• Monitor the accounts closely and ensure all Social Channels are running at peak
• Approve content calendars, visuals and videos, before shared with our clients.
• Keep up to date with the industry and emerging trends
• Manage the work flow and traffic between the teams and departments.
• Create monthly, quarterly and annual reports and analysis
• Track and manage ROI.
Accomplishments:
o Managing the crisis of the Emirati martyrs in Yemen in September 2015 on Abu Dhabi TV & Emarat Tv social media platforms.
o Increasing Abu Dhabi TV FB fans by 365k within one year.
o Gaining Weyana as a client
• Number of team members I am managing is 3.
• Managing Abu Dhabi TV and Emarat TV social media.
• Training the team on reports and strategies.
• Building strategies for programs and campaigns.
• Preparing Monthly reports.
• Reviewing content calendars.
• Coordinate the work with the creative team.
• Meeting with clients.
Accomplishments:
o Increasing FB fans by more than 100k within 7 weeks (The total FB users of this market at that time was around 500K).
o Reaching Mother’s Day activation target in only two hours (500 submissions)
o 36, 000 service requests were done between 12:00 midnight to 7:00 am in one of our campaigns.
o Fan meetups: 30 fans were invited to the company for a tour visit and a focus discussion.
• Number of team members I am managing is 3.
• Managing the company’s social media strategy, website traffic, online advertising, and overall corporate online presence.
• Building brand engagement through social networks conversations, innovative applications, and integrated online-offline social media campaigns.
• Generating & implementing new ideas for social media apps, campaigns, competitions and promotions to increase both followers base and engagement rate.
• Leading & supervising the community management team on daily basis.
• Content creation and editing for various kinds of digital use.
• Audience demographics & behavior Analysis.
• Customer feedback, insights, sentiments and ROI reports.
• Managing digital development of company websites. (www.wataniya.ps | www.WataniaSpace.ps)
• Ensuring high level of customer experience, navigation, usability and look & feel.
• Working closely with the IT department, Advertising agency and vendors.
• Creating third party website partnerships and link building.
• Running CPM & CPC campaigns on Facebook and Google Adwords.
• Monitoring web traffic on Google Analytics, OneStat &Google Ad Manager.
Maximize online presence by implementing creative, strategic & tactical online marketing plans for social media including Facebook, Twitter, YouTube and other relevant online and emerging sites.
Web and online content creation.
Monitor and engage brand related online conversations.
Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness.
Manage social media campaigns and day-to-day activities. Duties include online advocacy, community-outreach efforts, promotions, etc.
Provide insights from social networks to help marketing team evolve their strategies.
Participate in the definition and prototyping of software and web user interfaces
o Helping in managing the entire product life cycle from conception to development to release.
o Defining the key features, ideas, and functions of products and services.
o Engaging closely with the engineering team and assist in determining the best implementation methods as well as reasonable execution schedule.
o Providing marketing analysis, and marketing segmentation.
o Defining products and services life cycles.
o Initiate and prioritize projects within engineering and QA, track product development.
o Defining the main and key focus groups of the product.
o Quantitative analysis of product/key metrics
o Developing product launch plans
o Responsible for preparing online marketing strategies, implementing, and evaluating.
o Collecting users’ feedback through Social Media channels to enhance the company products to match the users’ needs and expectations.
o Identifying consumer needs and monitor consumer satisfaction.
o Forming user advisor/ focus group worldwide.
o Conducting Primary research, gather secondary research
o Analyzing and interpret data to identify patterns and solutions, including surveys and focus group transcripts.
o Conducting qualitative and quantitative surveys.
o Monitoring competitor activities/competitive intelligence.
o Performing product/service testing.
Very good. 450 community work hours were achieved.
97.3%