Various
Alfanar Group
Total years of experience :31 years, 4 months
Key Responsibilities as Western Region Branch Manager(Oct 96-Oct 00):
Devised and implemented an integrated range of sales/marketing concepts, forecasted regional sales target, assessed competitor initiatives and introduced counter measures, to maintain and expand company’s share in the market.
Consistently realized the committed revenue targets through promoting products to customers, identifying and developing sales opportunities and enhancing customer relationship.
Spearheaded marketing initiatives and promotions to create sales openings as well as improve the brand identity in the markets.
Budgeted sales, marketing and operating expenses, reviewed performance against budget parameters, controlled costs, thus positively contributed to increased profitability.
Monitored and evaluated activities of all sales manager and personnel, imparted training to motivate and maintain high level of performance.
Marshaled/augmented human and infrastructure resources for optimal deliverable efficacy.
Key Responsibilities as Dy.Marketing Manager(Nov 95-Nov 96):
Designed/ implemented strategic marketing and business development measures to optimize sales, volume distribution and customer service.
Liaised with all external agencies (creative agency, media planner, etc) to fulfill all campaign requirements, continually reviewed and recommended means to improve services and costs.
Analyzed/ produced reports on all direct marketing activity and behavior patterns of customers, customer satisfaction surveys to calculate the return on investment.
Undertook all elements of sales/marketing, including project management of new products from conception to market.
Conducted competitive, market and product research to support strategy development, budgeting, benchmarking for company products.
Organized and developed various campaigns strategies to drive lead generation, conversion and retention of clients.
Product development in electrical field from concept, design, production. And marketing plan and sales support
Wiring devices development project i cooperation between Bahra and Electric house, i managed the project from Scratch to create the industrial design and electrical and mechanical design, prototype making and components procurement, supplier development
design of the manufacturing concept and machine sourcing, quality control system and buying machines, testing and commissioning and submitting the final product to type test.
marketing material development such as catalogs and display board
product to be in the market very soon .
creation of new brand of electrical products for the domestic and commercial application to suit Saudi and GCC markets like panel boards and wiring devices, starting from the initial design activities, product design, manufacturing tools and mold and machinery and process setup and distribution strategy including price positioning and marketing
established a strong R&D team for the product developemnt and brand development as well
developed strategic partnership with international players
reference www.dira-electric.com
K-Responsibilities as Trading Division Mger(Mar07-end08):
Allocating divisional as well as company wise budgets for various product, country..Determining sales targets, reviewing performances and effecting corrective measures
Monitoring, quality, product knowledge and skill of all sales teams and planning regular up gradation sessions and awareness campaigns for both sales teams, and customers at all locations.
Main achievement: doubling the sales and profit of the group within two years
Incepted the Company, engineered all start up operations to grow the company to a size of 280 employees achieving sales of more than 200 Million.
K-Responsibilities as General Manager alf electric company(Oct 00-Mar 07):
Conceptualized/created and marketed the 'alf' brand capturing Saudi and neighboring markets to emerge as a market leader in less than 5 years Researched investment opportunities and conceptualized business development ventures to draw out complete business roll out plans in view of technical constraints / requirements, requisite logistical support and resultant financial viability in terms of overheads and principal lock in period.
Identified likely sales points, developed strategic plans/sales strategies, and undertook negotiations with prospective customers.
Defined and enforced policies/ procedures, recruited, trained/managed staff, ensured effective administration and optimum utilization of resources to maintain operational efficiency.
Devised and implemented all aspects of financial analysis. Including but not limited to budgeting, financial reporting, forecasting and establishing credit lines with banks.
Handled day-to-day managt of significant commercial issues including financial activities, accounts, records/documentation, legal and taxation matters.
* Main achiev. creating new brand from scratch to be the market leader in the industry within four year
* generate positive cash flow
* increasing profitability continuously
The group is primarily engaged in building power plants, substations, and water treatment plants in Saudi Arabia. Other subsidiaries manufacture electrical systems and industrial equipment needed for the utility plants, while its IT provides information technology services to the Saudi government and other private corporations.
Joined the group as Deputy Marketing Manager and charted a phenomenal growth path to merit promotion to the current position of Trading Division Manager through exceptional performance.
Designation Chronology:
Mar 07-Present: Trading Division Manager
Oct 00-Mar 07: General Manager
Oct 96-Oct 00: Western Region Branch Manager
Nov 95-Nov 96: Dy.Marketing Manager
Key Responsibilities as Trading Division Manager (Mar 07-Present):
Planning, implementing programs, systems/processes for unifying sales and marketing functions in the group thus optimizing and synchronizing the functions for improved business performance.
Negotiating lucrative long term contracts with both existing client base and new markets, to ensure steady cash flow and monthly achievement of sales targets.
Enhancing and promoting business opportunities by implementing strategic sales initiatives to capture customers inside/outside Saudi Arabia and formulating a regional strategy for key strategic areas.
Developing business and ensuring sustained growth in the region, by setting up extensive sales networks and monitoring the same through a line of distribution managers.
Conducting market surveys as a precursor to re-evaluating existing product range, and authorizing the introduction or purging of products as per their potential and profitability respectively.
Devising/ implementing marketing campaigns and business strategies targeting specific and general market segments, keeping in perspective local and cultural perceptions through regular interaction with local distributors and divisional heads of the group.
• Dec 93 -Oct 95: Sales& Marketing Manager, Deputy GM, Shoniz.
Key Responsibilities:
Coordinated overall sales and marketing activities to maximize profitability and achieve volume goals as per established targets.
Participated in development of pricing strategy, distribution policies, establishing sales quotas to expand the business reach and proactively created new sales leads/opportunities.
Supervised a team of sales/marketing staff to achieve projected targets through extensive marketing campaigns backed by quantitative/qualitative research, market analysis and media research.
Identified requirement of efficient sales and marketing personnel, developed policies for recruitment, hiring, training and compensation, conducted training sessions/induction program for new recruits to induce highly motivated workforce in the organization.
•Jan 93 - Nov 93:Marketing Manager, Top Company(Medicine).
Highlight & Key Responsibilities:
Successfully launched the first pregnancy home test kit in Syria through concept marketing and achieved sales through product acceptance in a traditional market.
Managed budget, pricing, profitability and marketing activities of all products under purview with due stress on PR. Tailored strategies to achieve new accounts by formulating promotional plans.
Enlarged customer base by exploiting new marketing approaches for pharmaceutical products whilst providing highest service standards.
higher diploma, science and technology