Director Smartleads Consulting, Dubai and General Manager
Middle East
Total years of experience :20 years, 7 months
Sept 2009 to Current: Director Smartleads Consulting, Dubai and General Manager - Middle East, StrategyMix
• Consulted to clients in IT Industry on lead generation and building sales pipeline strategy
• Assisted clients in boosting sales conversion rates via eMarketing collateral
• Created effective messaging and marketing Collatoral for IT Clients
• Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes
• Devised email strategies including segmentation strategies and nurture and drip emaiul campaigns
• Cultivated and managed relationships with key clients, vendors and community partners
January 2002 to Sept 2009: Marketing Director and Account Manager, StrategyMix, Sydney
• Worked with key IT companies in developing Lead generation strategies and nurturing strategies for leads in a B2B environment
• Collaboratively grew a business from Start up to 80+ Clients with the Managing Director
• Worked closely with IT industry clients to identify their needs and challenges and provide solutions oriented campaign themes
• Collaborated with designers in the development of marketing materials
• Lead Account Management, strategy, targeting and campaign development for up to 40 large IT clients
• Exhibition and Event Management and managed project deadlines
• Successfully targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy
• Significantly Boosted conversion rates in lead generation campaigns for clients
Sept 1996 to December 2001 - Head Conference Manager, Priority Learning, Sydney
• Developed 5 key branded events in the B2B education space on Datawarehousing, eCommerce, Direct Financial Services, Knowledge Management and CRM
• Developed Marketing Strategy and collateral for each branded event
• Conference Production and research
• Exhibition and sponsorship sales and negotiation with 6 Key sponsors and 12-18 exhibitors for each event
July 1995 - September 1996 - Conference Director, Synergy Conventions, Sydney
April 1994 - July 1995 - Conference Producer and Group Manager, IBC Conferences, Sydney
1995 - Graduate Certificate - Management - University of Technology, Sydney, Australia
1990 - Bachelor of Education, James Cook University Townsville, Australia
1986 - Diploma of Teaching, Darling Downs institute of Advanced Education, Australia