Brand Director
Gap/Banana Republic & Old Navy
Total years of experience :19 years, 5 Months
Skype: samboyd69
Pivotal General Manager offering nearly 20 years of experience in implementing successful sales & growth strategies & motivating highly galvanized teams to produce significant top & bottom-line results.
Adept at designing & executing effective sales strategies which lead to optimizing market opportunities.
Able to work alone or as part of a team, exemplary communicator with the passion and drive needed to cultivate and foster professional and profitable relationships whilst maintaining trust.
Has strong experience in managing large scale operations gained by developing customer facing brands in EMEA & South East Asia via company owned & third-party locations.
Strategy: Created & directed turnaround strategy of Gap, Old Navy & Banana Republic for Saudi Arabia - 33 stores with annual turnover £50m
Directed and implemented the end to end process for 11 new store openings across all 3 brands, store sizes varying from 5, 500sqft - 17, 500sqft - Producing additional annual sales £14m
Renegotiated improved trading terms with brand partners - improved margins, costs & stock turnover point - forecast to improve sales & seasonal sell thru by 15% - (
•Annual gross sales £32 million - International +23% vs. 2012, Travel Retail CAGR +10% 2009- 2012
•Dramatically improved partner relationships through direct and focused management style
•Set financial criteria for success, eliminated loss making accounts
•Identified market trends, category & product development requirements for specific consumer tastes and promotional strategies additional sales of £1.5 million in 2013
•Researched and identified - new partners territories delivering £4 million in 2013
•Driving sales through effective KPI management
•Implemented new retail structure that ensures strong customer service experience
•Negotiating of brand adjacencies in store, key locations secured
•Signing off new range buys for partner operators, ensuring ranges match customer needs
•Identified as KAO top talent, participated in Global Senior MBA Management courses in Japan for 1 year
•Annual gross sales £11 million per annum
•Retail positions at 25+ airports globally
•Researched & identified Cruise ship industry as new retail opportunity - delivered gross sales of £1M in 2012
•Secured & responsible for 2 year Business class amenities contract for 5 star airline Qatar airways
•Successfully implemented succession planning allowing future growth for internal employees
•Instigated the delivery of monthly product & training manuals for own staff and all brand partners
•Annual gross sales £400, 000 - £4.5 million in 2 year period
•Developed the strategic model for Travel Retail. Successfully opening accounts in the UK, Europe, Scandinavia and the Middle East.
•Focused on profit and service levels at existing locations whilst securing an additional 15 locations across the UK
•Researched and identified new partners territories delivering annual gross sales of £1.6 million
•Focused on international development through partners such as Dubai Duty Free, Gebr. Heinemann, Nuance, World Duty Free & Dublin Airport Authority
Annual retail turnover in excess of £210 million
•Responsibility for 165 prestigious brands with a team of 4 merchandisers and 4 assistant merchandisers
•Management of 15, 000+ skus, ordering/delisting process, brand analysis and financial Open to Buy
•Implemented & managed successful stock control process for 165 brands at 65 stores in 7 UK airports: accounting for 56% of total WDF sales
•Focus on building strong working relationships with sales, marketing and logistics teams of each supplier
•Implemented new operating processes which focused on trading terms and back hauling opportunities. Savings totalled £18million.