Director of Marketing and Communications
Accor Hotels
Total years of experience :15 years, 4 months
of Marketing Communications \[Reporting to GM & Regional Office\]
Alwadi Hotel Doha - MGallery Hotel Collec>on \[Pre-opening Team\]
Msheireb Downtown Project - Owned by Msheireb Proper>es under Qatar Founda>ons
Main Achievements:
- Developed all the collaterals in Arabic language since Alwadi is the flagship MGallery in the middle east.
- Organized the best opening ceremony for a hotel in Doha
- Managed with good team rela>ons to have our outlet SOFRA nominated a9er one month only for the best
fine dining restaurant in Doha as per Time Out Doha magazine
- Managed to get two OHLALA awards for our SPA - Best Male Treatment and Best Facial Treatment SPA
- Hosted with well organiza>on OHLALA awards for SPA & Wellness
- Hosted the launch of ECO Dome in Doha with the a:endance of five ambassadors and CEO of Ashghal and
Ooredoo
- The only hotelier lady who has been selected as Qatar Woman Leader for my achievements through 2019
- Managing the current marke>ng budget of QAR 1.5M
- Represen>ng the hotel in all the events and interna>onal exhibi>ons like WTM, ATM…etc.
- Working closely with QNTC team in order to make sure the we are complying to Qatar tourism plan
- Worked on a rebranding of same hotel for 2 >mes MGallery by AccorHotels and MGallery Hotel Collec>on
- Transforma>on of Le Club Loyalty Program to ALL new loyalty program
- Built Inspired by Her commi:ee to make sure that we are implemen>ng the feminine brand concept with
the agreement and crea>ve ideas of all the team members
Repor>ng to the Owner and the head office\]
At Dreams Crea>ve Interna>onal \[Australian Interna>onal Adver>sing Agency\]
Company Industry: Adver>sing, Marke>ng & PR
Job Role: Founder of Doha Branch; some of the successful projects are:
*Intercon-nental Doha new extension outlets branding, communica>on content and
Menus/collaterals produc>on in Thailand and impor>ng them to Doha.
*Created Shangri-La City Center Hotel opening outlets “branding and communica>on
content” through a retainer contract.
*Organizing two major events for Kahramaa; “Darb El Saii” Event and “Na>onal
Sports Day”.
*Developed the editorial, design & produc>on of all the annual reports for “Embassy
of Qatar in Austria”, “Kahramaa” and “Ministry of Planning”.
*subcontracted Shrimp-Asia Hospitality Branding company for crea>ve design and
high quality produc>on items.
* Managed the opera>ons of Doha Office and the quality of work in order to match
our interna>onal standard.
Director of MARCOM CV Page ! of !2 6
*Managed all the client rela>onships and the ROI of the agency.
*Con>nuous development to make sure of having the top list of suppliers to deliver
the best quality in order to guarantee the client sa>sfac>on.
*Hiring & training all the agency team in order to a:ract the biggest number of
clients and build a good reputa>on in the country.
*Manage the marke>ng sales packages, incen>ve plans and bonus
\[Rebranding experience from Grand Regency to Wyndham Grand
Regency\]
Main Achievements in Wyndham Grand Regency Doha as
in Charge of PR & Marke-ng \[Repor>ng to GM & Regional Office\]
At Movenpick Cairo Media City \[Opening Outlets experience\]
Company Industry: Hospitality
Job Role: • Changed all the business development strategies and created a new ren>ng
strategy to the outlets and the hotel loca>ons.
• Created new strategy to make sure of the ROI within the banquet department
• Created new media list and media rela>ons.
• Developed all the wedding packages.
• Developed the ren>ng policies with the finance, legal and security departments.
• Opened the moroccan restaurant with a big ceremony a:ended by the main key
VIPs of the city including the Moroccan Ambassador.
“Master’s”:
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