Jagran Solutions, New Delhi - Sr. Strategic Consultant
INDUSTRY INTERFACE
Total years of experience :6 years, 9 Months
INDUSTRY INTERFACE
Jagran Solutions, New Delhi - Sr. Strategic Consultant Oct '12 - Dec '13
● Worked as an Independent Consultant providing Strategic Direction to brands like Nokia, Dabur, Jaquar Bathing, amongst others
● Consultancy support to create a new corporate website and Social Media Platforms to strengthen online presence in B2B environment
Percept/H, New Delhi - Director, Strategic Planning Mar '12-Sep '12
● Reporting to CEO, setup a Strategy Division and Implemented a new Project-Pitching model for the organization
● Structured and Implemented a new Organizational Workflow at Percept/H, enabling an organized approach by Planning & Creative Teams to deliver excellent results
● Led the pan-India Umbrella Branding Initiative for Canon and established new Strategic product direction for, which resulted in increased Brand share for Canon
● Successfully Strategized and Managed campaigns for Hero Motor Group enabling new pan-India brand communication
● Led new Business Development Initiatives and successfully signed new clients through in-depth strategic pitches
● Managed a list of esteemed Clientele viz.
o Bata India - New Brand Positioning campaign creating a Younger Brand Identity for Bata
o Jindal Power & Steel - Crafted the CSR led brand campaign
o Red FM - New Brand Direction for enhancing market share
o Sahara Group, Satyapaul, Zee News, Waves, Policy Bazaar & Catch Spices
o JP Greens - Launch Campaign for Real Estate Properties
o Monte Carlo - Brand Campaign for Kids Range
● Reporting to CEO, setup a Strategy Division and Implemented a new Project-Pitching model for the organization
● Structured and Implemented a new Organizational Workflow at Percept/H, enabling an organized approach by Planning & Creative Teams to deliver excellent results
● Led the pan-India Umbrella Branding Initiative for Canon and established new Strategic product direction for, which resulted in increased Brand share for Canon
● Successfully Strategized and Managed campaigns for Hero Motor Group enabling new pan-India brand communication
● Led new Business Development Initiatives and successfully signed new clients through in-depth strategic pitches
● Managed a list of esteemed Clientele viz.
o Bata India - New Brand Positioning campaign creating a Younger Brand Identity for Bata
o Jindal Power & Steel - Crafted the CSR led brand campaign
o Red FM - New Brand Direction for enhancing market share
o Sahara Group, Satyapaul, Zee News, Waves, Policy Bazaar & Catch Spices
o JP Greens - Launch Campaign for Real Estate Properties
o Monte Carlo - Brand Campaign for Kids Range
J. Walter Thompson (ADK-Fortune), New Delhi - Senior Manager, Strategic Planning Mar '10 - Feb '12
● Reporting to Regional Director, established and structured the Strategy Planning Team Operations
● Designed YES YAMAHA!, an integrated communication campaign for Yamaha India leading to a better positioning of the brand and increase in sales. This was awarded Best Campaign Award Globally at ADK's annual conference in Jakarta
● Successfully designed All India Launch Strategy for Rohto, a premium and top positioned lip care product from Japan
● Led the Yamaha Brand Communication Campaign and Provided Product Direction for the launch of Yamaha FZ Series in India
● Managed Strategic Planning Project for enhanced positioning of Quaker Oats and creating new opportunities for the brand in India
● Established the Brand Lip Ice in Premium Category through designing Strategic Communication plans for Retail Channel, Product Placements, Online, Print and BTL leading to high brand and product awareness
● Strategically designed clutter breaking marketing plans for Exilim cameras from Casio India to create brand awareness, and position the product in the minds of its target group
● Managed an esteemed list of clientele viz. Panasonic, Nissin Top Ramen, Omron, Celio, Wacoal, Toshiba, Bridgestone, Canon, JK Tyres, Kanebo, Kose, Maruti Suzuki, Meiji, Mitsubishi Electric, Nokia, Sharp, Sofy Unicharm
● Reporting to Regional Director, established and structured the Strategy Planning Team Operations
● Designed YES YAMAHA!, an integrated communication campaign for Yamaha India leading to a better positioning of the brand and
increase in sales. This was awarded Best Campaign Award Globally at ADK’s annual conference in Jakarta
● Successfully designed All India Launch Strategy for Rohto, a premium and top positioned lip care product from Japan
● Led the Yamaha Brand Communication Campaign and Provided Product Direction for the launch of Yamaha FZ Series in India
● Managed Strategic Planning Project for enhanced positioning of Quaker Oats and creating new opportunities for the brand in India
● Established the Brand Lip Ice in Premium Category through designing Strategic Communication plans for Retail Channel, Product Placements, Online, Print and BTL leading to high brand and product awareness
● Strategically designed clutter breaking marketing plans for Exilim cameras from Casio India to create brand awareness, and position the product in the minds of its target group
● Managed an esteemed list of clientele viz. Panasonic, Nissin Top Ramen, Omron, Celio, Wacoal, Toshiba, Bridgestone, Canon, JK Tyres, Kanebo, Kose, Maruti Suzuki, Meiji, Mitsubishi Electric, Nokia, Sharp, Sofy Unicharm
Afaqs! Noida - Management Trainee Jan '09 - Aug '09
● Explored new business opportunity for afaqs! leading to the creation of 'The Mobile India' vertical for the company
● Conducted a comparative study on Mobile Marketing and Pay TV industry, using different research methodologies
● Drafted an analytical report, capturing the potential and benefits of mobile marketing. The study was acclaimed and utilized to create "The Mobile India" a new online portal hosted on afaqs!
Deepshika, New Delhi May '09 - Jun '09
● Designed communication strategy for AIDS awareness programme with special emphasis on Haryana and Punjab
● Scripted plays on AIDS awareness under a project funded by UN leading to mass awareness
One World South Asia, New Delhi - Sr. Executive Communication & Promotions Apr '07 - Aug '08
● Made an award winning film on "Transforming Communities through ICTs" and gained critical acclaim during South Asian Film Festival in Kuala Lampur, Malaysia organized by Global Knowledge Partnership
● Planned and implemented corporate brand strategies for One World South Asia in rural India leading to brand awareness
● Spearheaded the media channel expansion including online and content management for a content exchange portal (www.edaa.in)
● Designed and delivered communication based skill training workshops, creating opportunities for marginalized communities
● Produced 52 Radio Programmes of 30 minutes duration for All India Radio, New Delhi
● Created communication modules for community development and established the organization as a pioneer in the field of ICT's
● Made an award winning film on “Transforming Communities through ICTs” and gained critical acclaim during South Asian Film Festival in Kuala Lampur, Malaysia organized by Global Knowledge Partnership
● Planned and implemented corporate brand strategies for One World South Asia in rural India leading to brand awareness
● Spearheaded the media channel expansion including online and content management for a content exchange portal (www.edaa.in)
● Designed and delivered communication based skill training workshops, creating opportunities for marginalized communities
● Produced 52 Radio Programmes of 30 minutes duration for All India Radio, New Delhi
● Created communication modules for community development and established the organization as a pioneer in the field of ICT’s
Deepshikha, New Delhi - Assistant Manager, Communications Aug '06 - Mar '07
● Designed a Mass Mobilization Awareness Campaign on AIDS and crafted Communication Modules reaching out a key audience of more than 10, 000 truck drivers
● Conducted ICT workshops with grass root communities through innovative media tools
● Managed the Corporate Communication & PR vertical for the organisation
● Designed a Mass Mobilization Awareness Campaign on AIDS and crafted Communication Modules reaching out a key audience of more than 10, 000 truck drivers
● Conducted ICT workshops with grass root communities through innovative media tools
● Managed the Corporate Communication & PR vertical for the organisation
OneWorld South Asia, New Delhi Dec '05 - Jan '06
● Produced a series of 16 radio programmes on 'Millennium Development Goal' set by United Nations and were broadcasted on All India Radio and other radio stations in India
● Worked on the production and development of short films on different Socio-Economic issues that were screened across Universities
Mudra Institute of Communications, Ahmedabad Aug '08 - Dec '09 Post Graduate Diploma in Management, Communications & Entrepreneurship (equiv. MBA)
● Awarded Silver Medal for academic excellence in PGDM (C&E) 2009 ● Analyzed and presented the key success drivers of the marketing campaigns of Airtel MTV ‘Connected’ ● Devised an Integrated Marketing Communication strategy for Money Spot, third party ATM services ● Structured and led the Market Analysis of Lays Chips as a brand leader in the packaged food industry ● Devised a Rural Marketing Strategy for mobile service provider Vodafone in Gujarat ● Developed Visual Communication based advertising campaign on Climate Change ● Understood mass segment Customer Behavioral trends through an in depth research on TATA Nano ● Co-founded CubeRoot Media which evolved into a profitable incubate of MICA, delivering Consulting Services to Non-Profit Organizations. The venture garnered critical acclaim and was covered in Print & Online Media across India
● Awarded Silver Medal for academic excellence in PGDM (C&E) 2009 ● Analyzed and presented the key success drivers of the marketing campaigns of Airtel MTV 'Connected' ● Devised an Integrated Marketing Communication strategy for Money Spot, third party ATM services ● Structured and led the Market Analysis of Lays Chips as a brand leader in the packaged food industry ● Devised a Rural Marketing Strategy for mobile service provider Vodafone in Gujarat ● Developed Visual Communication based advertising campaign on Climate Change ● Understood mass segment Customer Behavioral trends through an in depth research on TATA Nano ● Co-founded CubeRoot Media which evolved into a profitable incubate of MICA, delivering Consulting Services to Non-Profit Organizations. The venture garnered critical acclaim and was covered in Print & Online Media across India
AJK Mass Communications Research Centre, Jamia Millia Islamia, New Delhi Aug '05 - Jul '06 Post Graduate Diploma in Development Communication ● Silver Medalist and awarded merit scholarship for performance excellence in the batch ● Featured in renowned National Magazine - India Today, for pioneering Content Creation and Community Radio Anchoring for 90.6 FM ● Produced Radio Spots on the issues of Water-Trade, Eve Teasing, Disability, Anti-Smoking, Deforestation, Child Labor, amongst others, that were aired on campus radio 90.6 FM
● Silver Medalist and awarded merit scholarship for performance excellence in the batch ● Featured in renowned National Magazine - India Today, for pioneering Content Creation and Community Radio Anchoring for 90.6 FM ● Produced Radio Spots on the issues of Water-Trade, Eve Teasing, Disability, Anti-Smoking, Deforestation, Child Labor, amongst others, that were aired on campus radio 90.6 FM ● Awarded the best photo feature in an Inter University Photography Exhibition ● Produced a critically acclaimed documentary film “Serenity Falls” on Illegal Mining in India, which was screened across Universities ● Editor of DevWatch, a development magazine published by AJK MCRC, 2005. Developed CSR advertising campaigns for the same
Lady Shri Ram College for Women, New Delhi Aug '02 - May '05 Bachelor of Political Science (Hons)
Polytechnic for Women, New Delhi Aug '03 - May '05 Diploma in Marketing, Advertising and Public Relations ● Class Ranking: Gold Medalist and top ranker throughout the course ● Paper Publication: Article on Celebrity Endorsements was published in Awaaz India Magazine ● Industry Project: Marketing mix analysis of Cadbury Dairy Milk and Surf Excel Other Programmes Attended
● College Ranking: Awarded for academic excellence and won Silver Medal amongst a batch of 200 students ● Inter-college Presentation: Awarded Best Paper Presentation on Gandhian Philosophy at Delhi University
● Awarded the best photo feature in an Inter University Photography Exhibition ● Produced a critically acclaimed documentary film "Serenity Falls" on Illegal Mining in India, which was screened across Universities ● Editor of DevWatch, a development magazine published by AJK MCRC, 2005. Developed CSR advertising campaigns for the same
● Certificate course in Grassroots Communication Specialist, Nehru Yuva Kendra Sanghathan, 2005
● Certificate course in News Reading and Anchoring from NRAI Institute of Mass Communication, Delhi, 2004
● Member of editorial board of House Magazine, Lady Shri Ram College for Women, 2002-05
● Member of SPICMACAY, Women's Development Cell, Lady Shri Ram College for Women, 2002-05 ● Keen enthusiast in Travelling, Photography, Motif Designing and Theatre activities which lead to a Special Feature Coverage in India Today, a renowned National Magazine
● College Ranking: Awarded for academic excellence and won Silver Medal amongst a batch of 200 students
● Inter-college Presentation: Awarded Best Paper Presentation on Gandhian Philosophy at Delhi University
● Certificate in Computer Applications and Effective Usage in Advocacy Communications, NYKS, 2006 BEYOND CURRICULUM ● Pursuing M.A. in Psychology from IGNOU via Distance Learning Program ● Advisory Member - Deepshikha Samiti, an NGO working for Community Empowerment through the use of ICT's ● Member of CII-Yi, the youth network of CII and Raah, an initiative of MICA students to educate street children ● Member of Community Radio Forum, an organization that is supporting the cause of decentralized media in India
