Manger - Online Marketing
Instarem
Total des années d'expérience :12 years, 10 Mois
(Singapore Headquartered Fintech Co.)
• Managing complete SEM, Display, Video & Email Campaigns across for USA, Australia, Singapore, Hong Kong, Malaysia.
• Single-handedly managing complete SEM campaigns for Remittance Online Transfer Account.
• Working on Online Customer Acquisition Funnel & Improvement.
• Target on Customer Acquisition% and Cost Per Acquisition
• A/B Testing Of Various Creative & Ad copies for Increase In CTR
• Configuring Various Tags through Google Tag Manager for Marketing Channels, Analytics Tools & Remarketing
• Managing Agency for SEO & Other Channels
• Coordination with UI & UX team for Creatives
• Branding Campaign on Facebook & Youtube
• ROI Analysis of Marketing Channels & CRM for Performance measurement
• Weekly & Monthly meetings Reviews with Upper Management
PPC Campaign Client Acquisition: Monthly Budget Rs.1.25 Crore - Rs.1.5 Crore
Achieved Highest Online Customer Acquisition in Broking Industry in India
• Managing Complete Campaigns Google Adwords Search & Display, Facebook, Bing, Double Click Search, Double Click for Advertiser Account from Account Structuring, Budget Planning, Campaign Optimization, Till End Conversion Business Goal Conduct extensive keyword research, analyze & test keyword performance.
• CRM analysis for Performance Campaign
• Working on Customer Acquisition% and Optimizing on Cost per Acquisition
• A/B Testing Of Various Creative & Ad copies for Increase In CTR
• A/B Testing Of Various Landing Pages By Analyzing Various Engagement Metrics such as Bounce Rate, Avg. Session Duration, Visitors Time On Page For Optimization of Conv. Rate.
• Configuring Various Tags through Google Tag Manager for Marketing Channels, Analytics Tools & Remarketing.
• Weekly & Monthly meetings Reviews with Upper Management
• Managing Agency for SEO
• Agency Handling for Online Reputation Management (ORM)
Branding Campaigns for Angel Broking
• Facebook Reach & Frequency Campaign for the Product.
• YouTube In Stream Campaign
• YouTube In Search Campaign
• Handling the clients campaign for Google, facebook, Bing
• Complete Ownership Of Account Management.
• Implemented the Tightly Theme keywords structure in Google and increased the spends volume by 3x Contributing 5x sales increment and Cost per sale improvement to 40%
• Marrying console data with client’s LMS and extracting fruitful insights
• - Increased and improved the lead quality through the disposition reports so to invest more on sales driven keywords and performing publishers and networks.
• Servicing and maintaining client relationship
• Learning whole business model and achieving the set KPIs
• Conduct extensive keyword research, analyze & test keyword performance.
• Developed and managed campaigns budgets.
• Client facing Meetings for Growth Strategy
• Reports & Performance for Clients Campaigns
A well-known company in E-Commerce Industry.
• Create, Execute, Test & Manage Google Search & Google Display Campaign for E-Commerce Products in Google Adwords.
• Conduct extensive keyword research, analyze & test keyword performance across multiple channels with multiple campaigns.
• Developed and managed campaigns budgets and Internet marketing programs, optimization, paid search marketing.
• Work with web team and marketing team to ensure creative’s are in line with global branding.
• Develop Strategies for Categories & Products Promotions online
• Manage and optimize Google Adwords and Bing campaign (search). For USA, Canada & UK markets
• Execute PPC campaign, ad copies, keyword research and key word biding strategy for search and display network.
• Understanding of SEM tools such as keyword planner, display planner.
• Keep tracking of campaign performance with conversion tool.
• Focus to generate maximum leads.
Completed my MBA in Marketing from Anjuman i islam Allana Institute of Management studies
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