Business Development Director
SYNTAX
Total years of experience :13 years, 8 Months
Leading the regional expansion of SYNTAX and the creation of new digital verticals and services for existing customers in the branding and design fields.
1. Signed strategic agreements with key retail chains such as Al Ansari Exchange in the UAE, creating new commercial opportunities.
2. Invented the Aramex Express an android based digital kiosk.
3. Spearheaded the implementation of the Aramex Express including calculating of ROI, product design, technical and instructional materials, software development, integration with SOTI, establishing support mechanisms, marketing and promotional campaigns, and geographical rollout in Jordan and United Arab Emirates.
4. Marketed new products internally within the Aramex network, and drafted and implemented strategic plans to roll out services globally.
Achievements
1. Developed the Aramex dropbox, an innovative digital drop box that incorporates a tablet, mobile management and integrations with Aramex's shipping services.
2. Created The Navigator, a customer e-newsletter, and attracted over 60, 000 annual visitors to the online site navigator.aramex.com.
3. Rolled out customer applications in various media, including Facebook, Android, and IOS, including www.sendwitharamex.com
4. Setup tools and KPIs to help the department benchmark its performance, including gauging market share.
Responsibilities
• Working in an international multi-layered team to leverage Aramex strengths while paving innovative marketing/ communication methods, campaigns, and tools - such as Facebook/Google Maps applications and annual report interactive microsite: annualreport2011.aramex.org
• Helping in the overall direction of marketing and communication strategy together with CMO, Marketing Manager, and PR personnel.
• Setting up tools, procedures, and workflow to benchmark the performance of the Marketing Department.
Achievements
• Rolled out the REDe platform, empowering hundreds of new companies to switch from retail to e-tail
• Increased traffic and usage of the company's online resources and sites by around 2 50% over three years.
• Created the Investors Relations section on aramex.com to engage with stockholders and investors.
Responsibilities
• Devised and managed online resources such as aramex.com, aramex.org, aramex.net, Facebook apps and The Navigator, an electronic-newsletter.
• Communicated Aramex's corporate culture and key messages through diverse media and various styles while maintaining a consistent tonality.
• Wrote and managed the creation of pres s releases, online PR tools, letters, and other communication tools.
Strategic Marketing Consultant
Abdel Hadi Advertising and Investments, Amman Jordan
2008-2009
Achievements
• Drafted business, marketing, and PR plans using creative and effective campaign strategies, and tactics for investments corporations, real estate entities, and other prominent companies.
• Spearheaded the drafting of several successful proposals for private and government advertising and marketing tenders.
Responsibilities
• Headed the creation of vibrant ad copy to create state -of-the art print advertising for several key
clients.
• Met the account management team to discuss client requirements and product background,
brainstorming ideas and concepts, and working in a close -knit creative partnership with the art
director to generate workable concepts and ideas.
• Submitted ideas and discussing progress with the creative director before making presentations to clients and concurrently working on several campaigns at once, under pressure and to tight
deadlines.
• Oversaw campaigns through the production stage to completion which included liaising with production companies, photographers, typographers, designer s and printers.
Creative Director (Sales)
Play 99.6, Amman, Jordan
2007-2008
Achievements
• Was an instrumental part of the sales team that increased sales by 80%.
Responsibilities
• Collaborated with the sales teams to implement presentations for interested clients including
proposing ad demos using background research on products and clients, desired marketing
objectives, and an emphasis on drafting key messages towards target markets.
• Used the latest software to mix complementary music and sound effects for a wide variety of advertisements and sound engineering the product to maximize emotional impact.
• Designed innovative ad scripts and finalized ad copy for clients to secure maximum impacts on key markets and ensure return on investments for the marketing campaigns.
• Coordinated with the content and sales department to brainstorm promotional ideas and campaigns for various clients and the station concurrently actively participated in envisioning
ground-breaking concepts.
• Liaised with the sound and technical departments to guarantee that finalized ad specifications
met their intended creative concepts and all technical issues were dealt with promptly.
Brand Coordinator
SDI Marketing, Vancouver, Canada
2006-2007
Achievements
• Increased the sales of PetroCanada MasterCard over a n eight month period by over 300%.
• Met and exceeded sales targets on a constant basis.
Responsibilities
• Spearheaded the execution of PetroCanada MasterCard sales strategy as set by SDI marketing by developing, documenting, and implementing sales operations and workflows to maximize
customer satisfaction, increase customer base, and achieve set quotas.
• Liaised with local and regional media to ensure accurate representation in mediums and created
media announcements as needed including PSA's, media advisories, and press releases.
• Monitored progress of sales strategies, drafted status reports, and recommended changes
accordingly to increase brand visibility.
• Provided analysis of customer enrollment and attrition activity, as well as promotion results and forecasting.
• Copy wrote as required for both internal and external communications as well as scripts and sales pitch for representatives.
• Interfaced with business teams, including sales teams, clients, and brand representatives to triage sales inquiries and initial qualification of opportunities.
Communications Coordinator (Co-Op)
Context Research, Vancouver, Canada
2004-2006
Responsibilities
• Facilitated the RFP process by assisting senior consultants in preparing and researching potential
RFPs, edited already established RFP's, and guaranteed that RFPs were delivered accordingly
adhering to deadlines and closing dates.
• Innovated new strategies to fulfill established communication objectives by identifying target
audiences, key messages, and drafting tactics acc ordingly.
Other Relevant Experience
2002 • Student Employee, SFU Quadbooks, Vancouver, Canada
• B.A. in Communications with Online Media concentration
Simon Fraser University, Vancouver, Canada 2000-2005 • B.A. in Business Administration with Marketing concentration
