Director of International Marketing
Multibank Exchange Group
Total years of experience :14 years, 2 Months
- Coordinate regional projects with the central marketing resources
- Develop deep knowledge of the regional market place and our relative positioning in it, and educate marketing managers and other marketing team members on the region
- Keep current as regards marketing practices and competitor activity and facilitate distribution of information to business area and marketing
- Supporting and assisting the sales and client service teams where appropriate
-Manage day to day activities with regional creative agency/media buyer, maintain schedules and liaise in timely manner with marketing utility.
-Support preparation of the advertising briefs and the creative and quality control standards for advertising/promotional material
-Assist in co-ordination with regional PR firm and local journalist enquiries
- Monitor regional invoicing and ensure appropriate sign off
-Support regional requirements on regional /corporate website
- Work with digital, print, fulfilment and other vendors as necessary
- Keep abreast of local regulatory requirements In association with other units of Marketing
-Project manage any regional materials production, assist with the proof-reading of materials and co-ordinate with local compliance
- Assist in Internal Communications on PR activities
-Assist with client support activities and initiatives, event planning, and local requirements e.g handouts, brochures, invites etc and provide local support during events.
-Develops and manages marketing budgets, and oversee the development and execution of internal operating budgets for various product categories
-Planning and development of company marketing and communications materials
-Direct and coordinate the company’s marketing functions
-Represents the company at various community and/or business meetings to promote the company
-Recommend and administers policies and procedures to enhance marketing and sales operations
-Establish and implement short- and long-range marketing goals, objectives, policies, and operating procedures
-Insure that company’s website is constantly refreshed and updated with the latest information, examples, case studies.
-Development and maintenance of current digital library of the company’s best work.
-Identify and coordinate online advertising opportunities on appropriate websites, blogs, etc.
-Development of proposals, RFP responses and new business presentations.
-Networking with appropriate public relations professionals regularly to identify opportunities to publicize the company (new clients, new people, new work, etc.).
-Develop and maintain company profile pages on Facebook, Linked In, and other appropriate social networks.
- Monthly and Quarterly budget planning (product and market level) for LEVANT region in line with the overall strategy of Samsung Electronics.
- Monthly evaluation of the marketing spend (market, budget and product wise) covering ATL and BTL activities ensuring healthy portion management of both.
- Work closely with Sales for preparation and recommendation of sell out activities and tactical campaigns and monitor ROI for each.
- Annual display contract - new/renewal
- Recommend the measures to enhance the quality of Product display
- Supervise development of Product catalogues for all the product categories with the help of dedicated product websites and HQ.
- Innovate ways to increase market visibility and brand awareness.
- Manage outdoors, events and exhibitions with Agency and third parties.
- Prepare Weekly and Monthly marketing activity reports and circulate to all concerned in SELV and HQ.
- Supervise regular uploads on dedicated websites and social media activities related to IT and Mobile products.
- Arrange and coordinate product launches
- Coordinate product reviews and PR activities with the PR agency to support companies image in the market
-Responsible for strategic direction and execution of all internal and external communications.
-Identifying and developing marketing and CRM annual plans derived from the overall strategy of the company.
-Development of different marketing and communication plans for the Corporate and Personal Insurance.
-Work closely with Sales and Customer service to get insights to help in developing best practices and offers to fit our database of clients and attract new leads.
- In charge of the creation of the VIP Branch and implementing special programs, services and events specialized and targeted towards this segment and all collaterals and branding dedicated to the new branch.
-Develop and maintain the branding and visual identity guidelines.
-Supervise the preparation of collateral materials promoting the company services.
-Develop brand guidelines and ensure consistent adherence to guidelines for all marketing materials and activities.
-Conduct appropriate market research on competitive services and firms.
-Work on corporate intranet and internet site developing and maintaining content.
- Create and update collateral, presentations, brochures, product sheets, web content, signage, ads and sales tools with input from, executives, sales and customers.
- Create various marketing materials to be used across various media platforms, developing creative concepts for consideration.
- Develop and execute online strategies for social media channels.
- Supervise the continuous updating of the corporate website.
-Work closely with third parties to develop new campaigns to support and improve product sales.
-Plan, organize, execute and manage events including tradeshows, customer and partner events, industry events and other corporate events.
- Follow up and supervise the automotive market and participate in developing and implementing promotions to ensure achieving company expectations.
- Follow up and monitor market research and business sector analysis.
- Follow up and monitor market studies to assist in increasing TGF sales volume.
- Develop the annual marketing plan and follow up on implementation of activities and campaigns throughout the year and analyzing the ROI for each.
- Develop new methods of communication to promote services to new and existing customers.
- Monitor changes in the market and make suggestions to improve services and marketing strategies.
- Set and provide a definite contribution to the strategic analysis developed by top executives to decide on which direction to go in the medium and long term annual marketing plans.
- Coordinate and manage advertising campaigns and events.
- Prepare budgets and develop support means to company products such as leaflets, brochures and other selling aids.
- Prepare budgets, develop and manage event marketing and public relations campaigns in contacting specialized agencies or organizing with in-house resources
- Supervise and follow up special studies regarding other competitor’s services and products.
- Manage company online channels including Websites and Social Media.
- Establish and maintain good relationships with Governmental Authorities.
- Conduct special analysis regarding customer relationship management (CRM) to ensure achieving customer satisfaction.
- Follow up and monitor CRM daily activities and reports and analyzing gaps for continuous improvements.
- Set the CRM plan for different segments within clients database and ensuring a high standard sets of processes for each segment to ensure satisfaction and retention.
- Planning and implementing special marketing plans directed towards VIP, Med/ High segments including events, special offers and loyalty programs.
- Supervise and follow up and maintain a strong rapport with customers from all segments.
- Develop and maintain a good customer service and enhancing the operations of the company
- Setting procedures and process for communication within the company's departments and Marketing department.
- Supervising the launch of the company's new mobile services and offers (including SMS, MMS, MM & RBT ).
- Supervising marketing team in preparing sales and business plans for current and new services.
- Supervise marketing team in setting and preparing the company's products and services templates and proposals.
-Train the team on the process of approaching and communicating with companies to offer FBDC products and services.
- Coordinate with advertising agencies in preparing ads for new and old services and preparing for any upcoming events.
- Work closely with partner operators on updating content through different available channels including SMS, MMS and WAP Portals.
- Supervising Marketing team in specifying market requirements for current services and searching for future services and partners based on market needs.
- Develop annual sales plan, which details activities to follow during the fiscal year, which will focus on meeting organizational objectives.
- Manage the Marketing Department Budget. Delivery of all marketing activity within agreed budget.
- The achievement of frequent, timely and positive media coverage for Sales and its programs across all available media.
- Coordinate with the team & advertising agencies in preparing ads for new and old services and preparing for any upcoming events.
- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
- Coordinate with and supervise Sales officers to prepare services and products specs and offers to the company’s various services.
- Supervising Sales team in preparing services and products roadmaps based on the clients specs and requirements.
- Planning Content purchases, bargains and revenue shares with operators and third parties.
- Coordinate with GM on the delivery of High budget projects.
- Coordinate with and supervise Sales officers to prepare services specs and drafting proposals for the company’s various services(IVR, Call Centers, Bulk SMS and e-payment).
- Managing 12 Mobile Operators’ Accounts in LEVANT region including Jordan, Syria, Lebanon, Palestine and Egypt.
-Dealing with day to day tasks and complaints received from clients in the region.
-Coordinate with Products and Applications, Project management and Content management to improve and update services based on market needs.
- Planning Content purchases, bargains and revenue shares with operators and third parties.
-Coordinate with and supervise Account officers to prepare services specs and offers to the company’s various services.
- Coordinate with Content and advertising agencies in preparing ads for new and old services and preparing for any upcoming events.
- Building Business Plans with strong justifications to support the kick off of services incubations.
- Monitor services revenue streams in the region and evaluate performance of services to spot any weaknesses and improve quality of services.
- Supervising commercial team in preparing services roadmaps based on the operators specs and requirements.
- Teaming up with VAS Project Manager to develop and launch Fast Track VAS Services.
-Value Added Services project management and development coordination with cross functional team.
-Coordinating with VAS Project Managers to Prepare Technical Specs, Marketing brief, and offer descriptor for various services.
-Dealing with day to day tasks and related complaints received from end users through CC.
-Monthly statistics production & Data Analysis for Follow up.
-Content moderation and quality assurance for all content-based services.
-Improving and updating content to satisfy the needs of the end user.
-Coordinating with various project managers to prepare broadcast batches to be given to technical to execute
-Coordinating with Products and services team members to update VAS Brochure.
-Mobile Business Unit WAP Portal content updating and coordination with the technical team for follow up.
-Coordinating with VAS project managers to collect information on all offers, services and other related information to be updated on the Mobile Business Unit Website
- Balancing and auditing the bank’s internal accounts (branches vs. main branch and head office), and sending reports to the head office.
- Preparing the foreign currencies report and sending it to the central bank of Jordan and following up with them.
- Following up with the issuance of the credit cards
- Follow-up with existing clients to ensure customer satisfaction
- Preparing monthly reports for the different types of cards (Visa, National Express and Master Card) including withdrawals, number of issued cards (Old + New), Monthly renewals, disputes and charge backs.
- Following up with customer orders.
- Contacting customers to measure satisfaction.
-Teaming with Manager on measuring customer retention and reasons for un satisfaction.
- Teaming with manager on setting loyalty programs for new and old customers.
Master Thesis Topic: “Bodybuilding & Male Body Image: An exploratory study of the Decision Making