Samer Awaida

Held key role in business planning, implemented profitable growth strategy to increase market share.
Promote and prequalify GE’s Automation, Protection and Control products and solutions
Conducted promotional presentations, identifying best product and fit solution per customer.
Prepared a competitive market analysis and implemented products and supply chain strategy.
Developed comprehensive turnkey solutions that meet customer requirements.
Identified and analyzed market dynamics, reflected in creating a clear GTM strategy.
Lead partnership selection, evaluation and appointment to improved market coverage
Presented products NPI requirements, maintained follow up with factory for realization

Built and maintained strong customer relations and trust.
Sales Manager for T&D business of GE Energy including: Substation Automation Systems, Energy and Distribution Management systems integrated with renewable energy sources, Monitoring & Diagnostic systems, Asset Optimization Solutions, Smart metering, Power and Instrumentation Transformers.
Managed and presented comprehensive solutions to meet customer demands and requirements.
Improved market coverage through strategic partnerships in various domains.
Worked effectively in cross functional teams with diverse technical background.
Excellent understanding of international business practices and customer approval process.

Built up and maintained outstanding customer relations.
Sales Manager for T&D business of AREVA including HV, MV, LV Switchgear, Power and Instrumentation Transformers, Primary and Secondary Distribution, Circuit Breakers, Automation ..etc.
Extended excellent customer support ( Ministries and Oil & Gas) with pragmatic sense of approach.
Excellent understanding of the market and customer demands.
Ensured ISO9001 regulations and quality requirements are met.

Design, Development, and Integration of substation automation projects.
Executed various DCS projects in the Gulf area using PACiS and PRDA systems.
Achieved proper unit workload forecast, engineering resources allocation and optimization.
Grew the design and commissioning teams based on demand, and built a tool for monitoring the engineering performance and compliance to process.
Lead a team of 35 engineers, responsible for various projects activities: (design, configuration, integration, validation, site erection, testing, and commissioning)
Monitored project cost and ensured gross margin enhancement.
Identified contract key issues, and provided contractual risk mitigation.
Design and transmittals approval for the design engineering team.
Close coordination with sales and tendering team; Technical support; In charge of tendering approval for design, time schedule and cost.
Ensured and enhanced team work environment

Responsible for design, engineering, testing, validation, factory acceptance test and site acceptance test for AREVA’s substation control systems.
Designed many systems based on PACiS and PRDA solution for various projects in UAE, Qatar, and Oman. The systems include BCU and BCPU functionalities, dual redundant communication with IEC61850 protocol, AVR, Synchro-check, Automatic sequence control, integration with various makes of protection relays like ABB, SIEMENS, AREVA, Schneider, etc.
Ensured proper delivery of the system equipment and documentation within the lead time and the quality specified in contract without exceeding the budgetary constrains agreed internally.
Conducted meetings with customers, to clarify design decisions and technical solution.
Well versed in various protection scheme, such as over current, under voltage, distance protection through AREVA’s protection relays.