Regional Retail Marketing Section Manager
Infiniti Middle East - A Division of Nissan Middle East FZE
Total years of experience :19 years, 5 Months
- Markets of responsibility: UAE, KSA, Kuwait, Qatar, Bahrain, Oman, Lebanon, Jordan, and Azerbaijan.
- Region wide brand and product, and retail network marketing strategy planning, management, and execution at Infiniti Middle East.
- Globally aligned brand awareness, tactical advertising, and POS assets planning, production, and roll out, enhancing product positioning and regional presence.
- Creates market specific strategy for region wide importers ensuring coherency of messaging and relevancy.
- Direct input and support to region wide importers on retail marketing campaigns, events, and experiential activations, with a conscious effort to deliver on business objectives.
- Infiniti regional activation events (Including Infiniti and Red Bull Racing Formula One partnership 2011 till 2015), car launches, and motor show planning and management.
- Infiniti Middle East website content management (Infiniti-me.com) and importer websites, mobile website, micro sites, and Smartphone/tablet Apps creation and updates.
- Digital media content strategy planning, asset production, and roll out.
- Social media strategy and management intensive experience.
- Budgetary planning and forecasting, and KPI and ROI planning, tracking and reporting according to FY business plan.
- Experience in Public Relations responsibilities and automotive media relations.
- Extensive knowledge in the premium automotive segment product and technology specifications.
- Professional communication and business relationships with advertising creative, media planning, digital, social media, PR, and event/activation agencies. In addition to printing press, branding production suppliers, transportation, shipping, and storage service providers.
- Implementation of ISO Certified IMS systems.
- Key member in the organizational committee setting up the employee grading system scheme.
- Management representative in conferences, seminars and trainings.
- Conducting business communication with Al Jaber Group internal and external stakeholders.
- Knowledge in Oracle JDE software systems for fleet management.
- Certified through RadioShack Middle East Management, Product Knowledge & Sales training programs.
- Branch lead with excellent sales record history.
- Closing deals with third-party suppliers of customized on-demand electronics and computer products.
- Involved in outdoor marketing research for RadioShack Lebanon.
- Aid in design of offer packages and promotions of products in store.
Time-share
part time PR in selling shares of Mina House Club
one month part-time surveys and research with potential customers before the luanch into market
part-time job Sales of shares of Pineland resort by Time-share method
Sales of Books and Encyclopedias both outdoor and indoor including telemarketing.
Major Marketing courses: -Marketing Research -International Marketing -Consumer Behavior Major Advertising courses: -Media Planning and Audience Analysis -Advertising Creativity -Advertising Copywriting Non-Major courses: -Accounting -Finance -Micro and Macro-Economics -Public Relations -Methadology of Research -Project Management -Management Priniciples -Business Law -Business Communication Skills University graduation senior study on launching the Carrefour hypermarket in Lebanon considering all the marketing, advertising, promotional, and financial aspects.