Sami Shatila, General Manager Gm

Sami Shatila

General Manager Gm

Flyby

Location
United Arab Emirates - Dubai
Education
Diploma, Marketing Strategy
Experience
10 years, 8 Months

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Work Experience

Total years of experience :10 years, 8 Months

General Manager Gm at Flyby
  • United Arab Emirates - Dubai
  • April 2023 to September 2023

• Developing and implementing strategic plans to achieve business goals and objectives.
• Overseeing all aspects of the company's operations, including finance, marketing, sales, and logistics.
• Identifying new business opportunities and revenue streams.
• Developing and maintaining strong relationships with clients, suppliers, and stakeholders.
• Collaborating with regulators for compliance with laws and standards.
• Leading and managing the team to achieve performance targets and objectives.

CEO Chief Executive Officer at CanCan
  • United Arab Emirates - Dubai
  • September 2022 to February 2023

• Collaborated with the board of directors to define short-term and long-term objectives.
• Provided oversight of all divisions' day-to-day operations within the organization.
• Directed and managed the organization to achieve its primary goals and objectives.
• Formulated business plans and expansion strategies for launching new markets.
• Designed and optimized processes to enhance team efficiency and increase productivity.
• Established the in-house tailoring division and successfully launched it.

Head of Expansion at Spades
  • United Arab Emirates - Dubai
  • April 2022 to September 2022

• Launched Spades in KSA.
• Lead partnerships with HORECA and F&B consultancy agencies.
• Developed growth strategies through business development and marketing channels.
• Developed and implemented GTM strategies for respective markets.

Regional Commercial Manager at Careem
  • United Arab Emirates - Dubai
  • November 2020 to December 2021

• Launched and scaled the food business in Qatar market.
• Managed the P&L for all verticals and ensured achieving top-lines with positive EBIDTA.
• Project owner of three verticals: Food, Order Anything platform and B2B logistics.
• Analyzed daily performance reports on supply and demand metrics.
• Worked closely with finance and BI teams to ensure targets are met.

Global Head of Partner Management at Carriage Food Delivery Services
  • United Arab Emirates - Dubai
  • June 2019 to April 2020

Global Head of Partner Management (July 2019 - April 2020)

• Developed, trained and managed the regional Partner Operations teams.
• Streamlined regional Partner Operation processes and SLAs reducing downtime by 28%.
• Assessed compliance processes and ensured effective and efficient performance across all entities.
• Launched the CRM and improved partner database.
• Executed cross-functional projects pertaining to Product & Tech.
• Collaborated with Managing Directors and C-suite on setting KPIs and departmental OKRs.
• As part of the Leadership Team, took part in designing the quarterly and yearly strategy, budgets and setting targets based on forecasted data.


Partnership Manager UAE (September 2018 - July 2019)

Commercial:
• Increased company portfolio by 95%.
• Managed acquisitions resulting in 20% month on month growth.
• Negotiated and closed strategic Key Accounts and QSR.
• Established strong corporate sales processes and lead forecasts to ensure a healthy pipeline.
• Lead territory management and account acquisitions.
• Set the growth strategy and portfolio diversification through strategic partner acquisitions.
• Recruited, retained and developed a world-class sales and account management teams.

Account Management:
• Drove the AM Team to maximize client operational efficiency to increase business.
• Designed and executed departmental processes and workflows.
• Grew the Partnership Department to 30 members and set their KPIs.
• Improved inter-departmental efficiency by creating internal communication channels and SOPs.
• Coached, mentored, developed, and motivated the team to perform and meet aggressive KPIs.

Marketing Manager at Leadright Group – Dubai
  • United Arab Emirates - Dubai
  • May 2017 to September 2018

• Handled all ATL and BTL marketing activities for both B2B and B2C channels.
• Developed and implemented the overall marketing strategy.
• Implemented digital marketing strategy through Google Ads, Analytics, and segmentation strategies.
• Increased customer base by 135% through influencer marketing and partnerships.
• Project-lead the implementation of the ERP and CRM systems.
• Managed all social media platforms and lead-generation channels and campaigns.
• Identified and set the corporate PR strategy and editorial calendar; handled press releases.
• Established strategic partnerships with major luxury car dealerships for product exclusivities.
• Set and managed the marketing budget.
• Project managed the design, development and launch of the new website.
• Designed and implemented loyalty programs and sponsorships.

Digital Solutions Manager at Digital CUPS
  • United Arab Emirates - Dubai
  • January 2017 to March 2017

• Consulted clients on planning, defining and implementing online projects.
• Enhanced client relationships by developing digital marketing strategies such as SEO, PPC, UX, Social, lead generation, and managing websites &portals.
• Managed client online communities.

Marketing Manager at Zone Parking Solutions
  • United Arab Emirates - Abu Dhabi
  • June 2014 to December 2016

• Worked closely with the C-level on defining business strategies that meet stakeholders’ objectives.
• Developed and executed the marketing strategy.
• Analyzed market trends to identify and promote the right solutions to customers in highly regulated environments such as government entities, financial centers and aviation.
• Launched customer satisfaction programs through surveys and face-to-face feedback.
• Increased lead generation by managing SEO and online digital activities (agencies).
• Project-managed the design, development, and launch of the corporate website.
• Established a centralized communication channels for all corporate correspondences.
• Managed both the CMS and CRM platforms and maintained the customer database.
• Handled all social media traffic and activities.
• Copywriting: created material for both social and print.
• Lead the internal PR team to deliver effective press releases across major media outlets.
• Researched, planned and executed corporate events. Supervised all logistic and operation teams.
• Conceptualized, produced and enforced the visual identity for ZONE (agency).

Regional Marketing Events Coordinator - MEA at Emerson
  • United Arab Emirates - Dubai
  • September 2012 to April 2014

• Researched all Middle East and Africa events to participate in.
• Developed the events calendar for the Middle East and Africa and kept it current.
• Worked with business units across different regions in order to ensure all events are included in the marketing calendar and comply with corporate branding guidelines.
• Established and developed strong relationships with main event organizers for Middle East and Africa.
• Planned and executed all events from booking to stand design, and coordinate with stand builders and business units on messaging and product display.
• Managed event registration and executed on-site set-up, prepared post-event reports and leads distribution.
• Developed mailers for pre-event customer communication.
• Defined and ordered giveaways, promotional handouts and brochures required for events, as well as generic company collaterals.
• Communicated to the global events team the new event messaging and stand designs in order to maintain brand messaging.

Account Manager at Nasco
  • United Arab Emirates - Dubai
  • June 2011 to September 2012

company’s image, products, added benefits and services.
• Handled the accounts of clients in regards to their medical, general, marine and motor insurance.
• Increased the customer database by proactively searching for new prospects and generating leads.
• Conducted one-on-one sales meeting to advise the client on appropriate insurance plans.
• Customized insurance plans as per client’s requirements and needs.
• Performed market study on competitive pricing.
• Negotiated with insurance providers in order to secure best possible offers for the client.
• Prepared detailed proposals and presented the offerings to the client.
• Built strong customer relationships by renewing existing contracts and providing after sales service.
• Advised clients on additional risk management offerings that protect their business.

Education

Diploma, Marketing Strategy
  • at Cornell University
  • June 2016

A four months program that consists of seven courses and provides an MBA-level strategic marketing training that is needed to make strong business decisions and set strategic directions for the company, unit, department, or product line. The program covers the following: • Essentials of Marketing Strategy • Applied Marketing Strategy and Decision-Making Tools • Marketing Research and Analysis • Creating and Communicating the Value of the Brand • Introducing New Products: Successes and Failures • Distribution Strategy and International Marketing • Social and New Media Marketing

Diploma, Online Marketing
  • at Shaw Academy
  • June 2014

A technical course covering the following: • Web Development • Web Design • Tracking Success • Software as a Service (SaaS) • Pay per Click Advertising (PPC) • Online Affiliate Marketing • Search Engine Optimisation • Social Marketing and ORM • Email Marketing

Bachelor's degree, Public Administration
  • at American University of Beiru
  • February 2010

Specialties & Skills

Project Management
Organizational Performance
Strategic Planning
Negotiating Contracts
Event Organizer
CUSTOMER RELATIONS
MARKETING
BUDGETING
MANAGEMENT
MARKET PLANNING
WEB SITE PRODUCTION
ACCOUNT MANAGEMENT

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.




Languages

Arabic
Native Speaker
English
Native Speaker
French
Intermediate

Training and Certifications

Leadership (Certificate)
Date Attended:
December 2019