Regional PR & Communications Manager
QNET
Total years of experience :20 years, 7 Months
In Charge of communications, public and media relations for QNET ME ltd. leader in direct selling and Network marketing company in MENA region. With the below key Responsibilities:
- Putting a strategic PR & Marketing plan for the MENA region and supervising PR, ORM and social media monitoring agencies in UAE, Qatar and Egypt for its implementation to preserve the company’s image on Online and off line media.
- Developing successful product campaigns matching the region in different channels.
- Organizing in coordination with head quarter in Hong Kong and regional offices in KL, BKK and Manila conferences and trainings for average 10 000 people around the globe in quarterly basis.
- Handling sponsorships, CSRs, events and exhibitions.
In Charge of Marketing & PR for luxurious brands: 5 stars Hotels, Travel Agencies, Cruise Lines, Air Lines, Aviation services companies, IT, Import Export trading, etc in Middle East region & Canada.
Key Responsibilities
• Design, implement, and facilitate annual marketing & PR plans.
• Display corporate communications activities, including: external, internal communications and systems, public relations efforts, external vendors and consultants.
• Develop and administer marketing database which includes trades and consumer’s information, mailing list applications etc.
• Design and plan quarterly marketing tasks and supervise above the line and below -the -line promotions.
• Focus on direct marketing: SMS & E-mail campaigns, flyer distribution, advertisement on popular websites, creating pages in social networks to promote the brand, Mall promotions.
• Handling electronic & on line marketing activities including updating the Web site design and maintenance.
• Designing Artworks in Photoshop: Mailers, email footer, e-banners, press advertisement, flyers, newsletters and e-newsletters…..
• Managing, planning and supervising the graphic designer’s work.
• Sends bulk emails (email campaigns) to trade and consumer data base in weekly basis.
• Sponsoring, organizing regional & international Events and Exhibitions dedicated to the experiential travel industry.
• Organizing awards ceremonies.
In charge of the PR & Marketing tasks as well as:
• Brand positioning and awareness.
• Marketing communication plans.
• Effective implementation of low-cost, high impact communication activities, ie: Direct mail, e-marketing, seminars and PR.
• Plan, organize and co-manage exhibitions and trade shows.
• Active participation in product launches.
• Support customer satisfaction surveys.
• Assist sales offices with the development and use of customer database.
• Advertising, print and media planning.
• Update company web sites.
• Contribute to Market Intelligence reports.
• Track and report key wins.
• Co-manage regional marketing budget.
• Develop strengthened connections to customers.
• Develop programmes to optimize Life Time Value of Key Customers.
• Support the company’s ‘Systems, Services & Solutions’ strategy.
• Identify & Communicate best practices across the region and across business streams.
• Develop and implement appropriate sales tools.
• Branding and marketing the product (VSAT solution) via the most efficient advertisement channels.
• Followed up by collecting enquiries via telephone and personally visit client’s organizations on a regular basis to discovered and meet them clients’ needs .
• Identified new clients regularly by using resources such as business directories, followed up leads from existing clients, met people through voluntary organizations and clubs, and trade shows and conferences.
• Prepared sales proposals, estimated prices, credit terms, warranties and delivery dates.
• Made final contracts and reports, processed orders and made delivery arrangements.
• Consulted with clients to resolve any problems after a sale and provided ongoing support.
• Kept up to date with product’s innovations information, competitors, market conditions & adjusted sales strategies accordingly.
• Handling auctions.
In charge of the presentation and marketing loyalty cards for 41 Sheraton hotels in MENA region.
Update the membership data base- find new prospects- follow ups on membership renewal.
Developing skills & knowledge necessary in planning digital marketing campaigns within organizations through three main segments: Campaign tools; their application & Monitoring digital marketing, as well as: •Search Engine Optimization (SEO) & Pay-per-click (PPC) •New and emerging advertising media •Email Marketing •Viral Marketing •On Line PR •Affiliate marketing and social media…
Guest relation professionalization- Hospitality communication- Brand strategy- budget management, etc.
3 months Internship in ' L'horizon' daily french speacking Algerian newspaper. Successful report on how youth people are involved in volunteering causes. within 4 months of investigations, 60 students between 20 an 31 years old joined NGOs association as part timers. 3 months internship in ' Radio 1' the 1st official Arabic radio station in Algeria- successful survey and report about 'political awareness among youth' in Algeria.
Successful graduation project ( by my own): creation of computer soft ware via C++ for 2D images segmentation with 'fuzzy logic' (logic flou) I called ' floo-Seg'. This soft ware can help in medical diagnostics during the first stage of screening for cervical cancer of the uterus.
