User behavior & Social Media Specialist
Facebook India Pvt Ltd
Total years of experience :9 years, 5 months
1. Lead proactive efforts to remove violating content off the site
2. Worked on Social Media strategy for key clients
3. Worked closely with key clients to help improve brand recognition (reach block, premium ads, sponsored ads, connection targeting etc.)
4. Worked closely with key clients to help increase fan acquisition at lower costs.
5. Presented my insights & team performance regularly to VPs & Directors
6. Interacted regularly with media personnel and kept them abreast of latest products & features
Account Management Specialist (April 2006 - August 2008)
1. Account Set-up & Management:
2. Consulting with AdWords advertisers & working with them to create effective campaigns based on their business needs. Create Search & Display campaigns in the account keeping in mind the marketing objectives of the client & ensuring the campaign is optimized to spend the assigned marketing budget for the period.
3. Keyword Research & Analysis (Keywords lists & negatives).
4. Create ad groups, Text ads & Image ads using Display ad builder (as needed)
5. Running periodic performance reports to help improve the account performance.
6. Optimize Keyword lists to improve quality score. Suggest optimum budget & bids to get best ROI.
7. Explaining the various tools & options to the advertiser, editing ads to make it relevant to the product, and also suggesting appropriate changes to their websites to improve conversions.
8. Analyze the performance of the campaigns in each account activated on a bi-weekly & quarterly basis after activation and put the analysis in a presentable format to share with clients.
Google AdSense - Publisher Development (September 2008 - September 2010)
1. Account Set-up and management.
2. Worked with Publishers to optimize website to suit their business needs. Suggested changes to websites to bring the highest returns.
3. Optimized websites to provide ad spaces to give publishers the highest returns.
4. Created reports for publisher to analyze best ad placements on their websites.
5. Analyzed data to help publishers understand ad placements and performance on a bi-weekly & quarterly basis.
6. Explained the use of tools & options to clients to help them understand the functioning of the product better.
1. Acquired new clients by creating long-term relationships
2. Managed client relations
3. Generated and converted leads into clients and maintained long-term relationships.
4. Maintained client relations to generated business and maintain PR with existing clients.
5. Conducted regular research to stay up to date on market competition.
6. Maintained reports for client before and after events.
7. Prepared the financial and operational plan for events.
8. Organized press releases and press conferences.
9. Interacted with media on behalf of clients.
10. Managed vendors and third party suppliers.
11. Executed pre-event and event planning and documentation.
12. Developed marketing concepts for clients.
13. Anchored several entertainment shows as a professional Anchor.
14. Coordinated games & fun events for various companies.